Getting stakeholder buy-in involved 3 key steps: 1. Stakeholder education 2. Understanding stakeholder motivation - why would stakeholders invest time and money on this redesign 3. Defining the outcomes that mean the most to stakeholders Follow that up by 1. Building a data story aligned to stakeholder motivations 2. Presenting the user experience research story to stakeholders to convince them the redesign is backed by research not opinions, sometimes stakeholders hold perceptions of customers that needs to be aligned to facts from research 3. Build an agile approach to take stakeholders along the journey of test and learn to connect them to the redesign project rather than have formal reporting sessions with point in time information

Bringing stakeholders on the journey is crucial for any project. However for a digital one they may be nervous if it’s not their field. Ask them what their favourite websites are and why. Use this to explain features and benefits of your project to them.

Securing stakeholder buy-in for critical design choices in a website redesign requires clear communication and collaboration. Start by aligning design decisions with business objectives to show how they support overall goals. Present data, such as user research or analytics, to back up design recommendations. Offer mockups or prototypes to provide a tangible vision, making abstract concepts more concrete. Finally, encourage stakeholder feedback early on and incorporate their insights, fostering a sense of ownership in the process while ensuring the final design meets both user and business needs.

Securing stakeholder buy-in for critical design choices requires blending data-driven insights with a compelling vision. Start by linking design choices directly to business goals—whether it’s improved user experience, higher conversions, or better SEO performance. Use analytics, user testing, and competitor benchmarks to show how these decisions will lead to measurable outcomes. Create visual mockups or prototypes to make the abstract tangible, letting stakeholders see the impact before it’s built. Think of it as storytelling—paint a picture where every design decision isn’t just aesthetic, but a strategic move that aligns the brand with its future. When stakeholders see the "why," they’re more likely to trust the "how."