Estás organizando un evento en vivo. ¿Cómo incorpora los comentarios de eventos pasados para mejorar la planificación futura?

Feedback after an event is crucial to making the next event better. I will often have conversations, especially with sponsors. People have high expectations after attending any of my events so my goal is to make sure the next one is even more memorable. The best way to do that is to hear from attendees about what they loved but also what they didn’t like. It’s great to get specific details. It can be a survey but I like to have real conversations.

I'm always in competition with my last event when planning the next one. I think we all are, in terms of wanting to go bigger and better every time. Feedback from attendees and stakeholders is a true gift that makes a world of difference - when it's constructive and useful. First you have to collect it, then filter through the noise and get the nuggets out. Don't take everything so personally, take it and run with it. If enough people have comments about something, take that into consideration and find ways to improve for next time. Pick the feedback pieces that you truly believe will enhance your event and do those things! People will know you listened to them and that their experience matters to you. Get creative & don't get offended!

It's important to collect feedback from attendees and your planning team members separately. The front-of-house experience is often very different than what's happening in the back-of-house, and it's important to gather feedback on both perspectives. Your goal is to synthesize feedback in both areas to ensure the smoothest front-of-house experience for attendees next time, but that always starts with a analyzing your planning process very carefully to see what could be improved by the back-of-house team as far in advance as possible for the next event.

IIncorporating feedback from past events is essential for continuous improvement. After organizing a tech conference, we noticed a recurring theme: attendees wanted longer breakout sessions and better networking spaces. Collaborating with our planning team and sponsors, we redesigned the session format and improved the venue layout, testing these changes at a smaller event first. The positive feedback encouraged us to implement them at our next major event. We communicated these improvements clearly, which built trust and increased attendance. The result was a more engaging and satisfying event experience, driven by attendee input.

I've always took the attendees contact information compiled and kept, can be very very useful for future events and to follow up

We so often collect Feedback/Data and do nothing with it, but in order to grow and obtain success you must truly analyze each and every point… Break it down to simple terms to start: Who, What, Where, When & Why are a great starting point to break down and understand all the evidence, and why it worked, or didn’t.

Once you have gathered feedback, the next step is to analyze the data thoroughly. Look for trends and common themes in the responses. Pay special attention to any recurring issues or particularly positive highlights. By pinpointing these areas, you can understand what aspects of the event resonated with the audience and what needs improvement. This analysis will serve as the foundation for your future event planning decisions, helping you to enhance the overall experience and address any concerns effectively. Through careful evaluation, you can refine your approach and ensure that each subsequent event is even more successful.

I like to bring in bi-monthly meetings, the comments of customers that I managed to collect in order to take stock with my team and talk about problems encountered and improvements that can be made. But just as important, talk about the positives.

Bucket the feedback into categories, and then develop action items based on the event retro. Stack rank the actions so that the ones that are easiest to achieve are first, with the most resource intensive at the bottom of the list. Make as many improvements as possible, and explain to stakeholders why not all actions are being implemented if applicable.

Never think that your way of doing it things and your suppliers are set in stone, always look around for new, exciting challenges for your events, some things that may have not worked one or two years ago may be your next big thing, some things you fought to have years ago may not be exciting anymore. Always strive for change, nobody wants to see the exact same event two times in a row.

To enhance future event planning, actively seek and analyze feedback from previous events, including both successes and areas for improvement. This can be done through post-event surveys, team debriefs, and client discussions. Implementing actionable insights into your next event ensures continuous improvement, better meeting the expectations of attendees and stakeholders alike.

Después de priorizar, está listo para implementar soluciones. Este paso implica tomar los cambios impulsados por la retroalimentación e integrarlos en el proceso de planificación de su evento. Ya sea que se trate de ajustar el diseño para mejorar el flujo, agregar contenido más atractivo o mejorar el servicio al cliente, estos cambios deben estar claramente delineados y asignados a su equipo con plazos específicos para garantizar que se ejecuten mucho antes de la fecha del evento.

In my opinion my team is the best, we all make mistakes but also progress and to highlight my team congratulate them and encourage them is paramount, as well as trust them. As a manager, it is my role to manage potential problems and assume the responsibilities of on-staff if there are errors made. I particularly like to have individual appointments but also team lunches to stay tuned to my team on the improvements to be made between us and for the client.

COMMUNICATION…Something that is so easily overlooked in many aspects! You might not feel as though your team needs to know each and every detail as to why you are changing up a protocol, or the way you are executing a particular task…but that is so far from incorrect! Allow them to see you’ve done your due diligence by understanding from their and the guest(s) perspectives, what was good & and what could have been better the last time; Remember your team is there to back you up - But if changes begin happening with no context as to why, it can often be deterring; By simply providing your insight and reasoning you will allow others to understand and respect your end goal, resulting in higher success!

10000% I couldn’t have said it better myself! Without communication nothing would change and the entire exercise would be useless

To incorporate feedback from past events, first gather detailed responses from attendees, stakeholders, and your team. Analyse recurring themes and identify actionable insights that can be implemented in future planning. Continuous improvement is key to delivering better results, and showing that feedback is valued will encourage further constructive input.

Each retro builds on the one before it. If you have overlapping staff, ask for their thoughts on the changes. If positive, keep going. If adjustments need to be made, add those to the next list of actions and repeat for every event.