Te estás aventurando en la industria de los eventos en vivo. ¿Qué habilidades y cualidades son cruciales para tu éxito?

Organization and standard operating procedures in place save time, money, and energy. Agreed-on naming conventions, show codes that help organize and define files and assets, defined service level agreements and timelines, all create expectations and put anxiety at ease during high-wire acts like live events.

Success in the live events industry requires strong organisational and time management skills, adaptability, problem-solving abilities, and excellent communication. Being detail-oriented, staying calm under pressure, and having a customer-first approach are equally important, as they ensure smooth event execution and strong stakeholder relationships.

Organization skills are helpful but follow-up, follow-through, and a great team make it all come together smoothly. Checking in with all your team leads from Food and Beverage, Vendors, Hospitality, Tech Advancing, Security, and Volunteer coordinating is key. You can be completely organized but if you don’t keep lines of communication with everyone you are working with then it will be an organized mess.

Success in the live events industry hinges on strong organisational skills, creativity, and the ability to stay calm under pressure. Excellent communication and interpersonal skills are crucial for managing teams and client relationships, while adaptability and a keen attention to detail ensure that events run smoothly despite any challenges that may arise.

CONSISTENCY! People are creatures of habit. Consistency of ticket pricing, show & event times, quality of Entertainers, and even location of parking have been key to our 35 yr success. And a strict budget helps too.

The true sign of a communication master, is the ability to hand-off information to a colleague or event manager and have them understand all of the details without the need for follow-up. To achieve this, lots of experience in the field is needed. You need to have those "oh crap" moments to learn what elements are important to the event success as well as the success of the team. Creating briefing docs, overviews, CADs, SWOTs, etc. All help in preserving the communication channel for all involved in the event. Think about all of the details YOU would want to know and plot it all out for those on your team. They will thank you for being detailed and appreciate the time spent preparing for their success.

Articulation, judgement of the receiver's perception and empathy are my 3 key points that each individual have to keep improving as their progress in their career. A good communicator in my perspective is an artist who knows to craft a piece of information in a way where the right audience resonate with the sender without losing out on the finer nuances as well. Understanding that each individual who listens might not have the same grasping power and dealing in this art with empathy decides what kind of a communicator you want to be. It is a constant process of improving over your work, learning from your mistakes and growing over a period of time. There is no end mastery to this as per my understanding as long as you working forward.

One of the most important things is to listen. Make sure you are fully hearing and understanding what your clients want, what your co-workers are saying, what your staff is saying. It all comes down to listening.

Hosting interviews is essential to mastering communication, which is a key skill that can significantly enhance both personal and professional relationships. Effective communication involves not just speaking clearly, but also active listening, empathy, and the ability to adapt your message to different audiences. I learned so much by hosting interviews and then watching them while editing. Sometimes I cringe because I didn't let my guests speak!

You will be communicating with all walks of life, therefore you must have great communication skills. It doesn’t hurt to have a 2nd or 3rd language under your belt also.

An example I’ve seen in this field is a flexibility that with industry knowledge and audience understanding, can lead to captivating experiences. Market reasearch also plays an important role and the utilization of new technologies, is favorable.

All events are so so different! So people oriented approach and professional creative freedom give you a chance to be on the top and deliver the best experience.

Um ein einzigartiges Event zu schaffen, ist es zwingend erforderlich seine Zielgruppe zu definieren. So kann man seiner Kreativität - zielführend - freien Lauf lassen. Versuche nicht anderen hinterher zu eifern oder etwas nachzumachen. Versuche es neu zu denken und offen dafür zu sein. Was die Zielgruppe anspricht, muss dich selbst nicht zwingend auch ansprechen - aber du wirst so Tickets verkaufen.

As a musician, you are always looking for new and exciting ways to entertain your audience with no problems from previous events happening again. I have seen checking and buying of ticket locations move to a different location to make an entrance at the main event easier.

Continued learning & keeping up with current trends & future trends. More importantly tho, is a team you can trust & as a leader, learning to communicate visually as well as verbally to that team. Knowing their strengths & weaknesses & who does what best. Listening & hearing what they are saying. almost 100% of the time, mistakes are from miscommunication. Foster a team atmosphere that allows everyone to feel safe asking questions. Any question. And encourage creativity.

Bring in specialists for the best results with your live events. Trust your techs and the people who have boots on the ground.

In a live event every performance requires special attention due to performers' preferences, preparing in advance is crucial. One needs to have a clear picture of the stage setup and arrangement. Every single instrument and equipment needs to be checked and set properly to avoid malfunctioning and feedback during the actual event. Balancing the equipment will give you a peaceful work time with minor adjustments here and there. Always ask for a technical rider to avoid last minute rush and missing the essential connectors. A proper sound check makes the actual performance interesting and peaceful.

When you're starting out, utilizing live platforms like Riverside FM, Switcher studio, and Camo Studio can help you get your foot in the door. These platforms make it easy to use the resources you already have, such as your cell phone, to produce a show or podcast. Hosting interviews with industry experts is a great way to generate content that can be repurposed into smaller, more digestible pieces that you can share on your social platforms. Platforms like OpusClips, Vidyo.ai, and Descript can help you repurpose your content into smaller pieces that are more easily shared on social media.

Mucha experiencia con más de 40 años al frente de equipos buenos malos y regulares, pero siempre aprendiendo algo cada día, todo se aprende con la observación y el respeto a todos nuestros compañeros y compañeras

Es ist von Anfang an ratsam, immer mehrere Angebote einzuholen um einen guten Vergleich zu haben. Natürlich müssen auch Kompromisse getroffen werden, sollte das Budget nicht unendlich sein. Im besten Fall holst du dir mehrere Partner mit an Board, die sowohl mit Produkten als auch finanziell unterstützen. Bei den Ticketpreisen lohnt es sich auf jeden Fall eine Marktanalyse durchzuführen und diese entsprechend anzupassen. Zu teure Tickets führen zu einer halbleeren Veranstaltung - bei sehr günstigen Tickets ist vielleicht schneller alles ausverkauft - aber deckt dies dann deine Kosten?

Live events often have a "heart attack curve" when it comes to money, with the majority of money coming in VERY close to the event date, sometimes even the day of. You've got to have nerves of steel to do this without going crazy. You also have to know that, no matter how well you plan, some events will lose money.

Starting out, you're bound to face technical challenges like equipment issues, software glitches, and connectivity problems. While frustrating, these obstacles are invaluable learning opportunities that enhance your technical skills and build resilience. Overcoming these hurdles boosts your confidence and prepares you for future challenges. Launching a livestream show, in particular, aids personal and professional growth. It pushes you out of your comfort zone, improves communication skills, and lets you engage with a real-time audience. Professionally, it showcases your expertise and connects you with a global audience, making it a rewarding endeavor.

You have to be ready for things to go wrong, because things will go wrong. Things you never would have imagined will go wrong. Preparing for that inevitability is paramount. How do you prepare for that? Well, the wisdom that comes with experience is the best teacher, but presuming you're just starting out, the most important question you can ask is "What do we do if..." Trust me, even the wildest thing you can imagine has happened somewhere to someone in this industry. You'd rather be the person asking the questions and getting laughed at and told "that won't happen!" Than the guy who didn't think it could happen, or worse yet the guy who thought it could happen and chose not to mention it.