Burger Index

Since 1986, The Economist's Big Mac Index has served as a fun and insightful way to explore purchasing power parity (PPP) and the value of currencies worldwide. This year, as we mark the 38th anniversary of this iconic economic measure, the weekly Burger Index insights newsletter shares the latest rankings of Big Mac prices from more than 20 cities around the globe, from the towering prices in Zurich to the budget-friendly in Jakarta. Sign up for our weekly insights newsletter at www.burgerindex.com

Since launching Burger Index 18 months ago our goal has been to provide F&B businesses with easy access to web data as a service.   On average subscribers make 144 searches and over 30 dataset downloads per month for internal analysis or sharing. To make data access even easier we now offer instant dataset downloads for competitor insights directly from our website. Simply select your country, choose a platform and download in CSV, Excel, or JSON.   This feature is perfect for SMEs needing occasional data or Enterprise clients exploring new markets.

We just launched Burger Index in Latin America starting with Chile. Our tool helps PedidosYa to identify which stores are not using their platform and to track price, products, promotions and delivery fee discrepancies across platforms like Uber Eats and Rappi.

Where McDonald's goes the others usually follow, so we did the McMath on the factors that influence their pricing in any country. In this case we looked at Big Mac dine-in and delivery pricing across all 582 McDonald's stores in Spain using Burger Index Discover. In summary: - Big Mac's price is higher on delivery platforms by 16.09% compared to dine-in Dine-in: - Big Mac's price ranges from €4.75 to €6.1 in the capital Madrid - Price in suburban and low income areas is higher by 16.6% due to lower footfall - Price in the city centre is lower by 19.95% due to higher footfall and higher competition - Price in malls and gas stations is higher by 3.38% due to real estate cost Delivery: - Big Mac's price ranges from €4.3 to €7.35 in the capital Madrid - Price in suburban and low income areas is higher by 11.63% due to lower footfall - Price in the city centre is lower by 13.16% due to higher order volume and competition To carry out the same analysis for any brand or product worldwide or track changes in realtime, visit www.burgerindex.com to book a demo.

Online markups is a term used by aggregators globally to describe when restaurants price their products differently across platforms. Now with Burger Index aggregators like Careem, HungerStation | هنقرستيشن and Deliveroo spot these changes in realtime.