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Introducing “Leading Through Change: Embracing the Evolving Role of User Research”—our newest playbook written by UX leaders, for UX leaders 🎉 User research has evolved far beyond executing projects. Today, as champions of customer-centricity across the organization, UX research teams are critical drivers of business strategy, innovation, and impact. To explore this transformation, we sat down with UX research leaders from Miro, UXReactor, Spotify, and more to uncover the latest research trends, challenges, and opportunities that lie ahead. 🗺️ See how user research is adapting to new tools, faster development cycles, and shifting customer and business needs 🤝 Discover strategies to elevate the unique value of user research from an executor to a strategic partner 🧭 Gain actionable insights to guide your team through change and position user research at the heart of your business strategy Get your free copy today: https://buff.ly/48wgQP0 #UserResearch #UXLeadership #UXResearchRole

🚨 Calling all writers!! 🚨 What’s the one content hill you’ll absolutely die on? 📜 The Oxford comma must be used ➖ Em dash > En dash (and it’s not even close) 🔠 Capitalize after a colon. Always ❗ Full stops go inside quotation marks 🤯 Double negatives are never not confusing …and that’s just a start! 💬 Drop your non-negotiables in the comments – let’s see what content rules you’re ready to defend with your life! ✍️ 🔥 ---- #content #writing #rules

Creating B2B SaaS content readers love is easy. All you need to do is: ✅Include tl;drs ✅ Do extensive research ✅Get insights from SMEs ✅Constantly provide value ✅Keep it clear and concise ✅Ensure there are no typos ✅Answer their key questions ✅Add visuals to make it digestible ✅Have a boatload of coffee on hand ✅Make sure you’re moving every hour ✅Complete a hero’s journey with your ICP ✅Consult the oracle to forecast future content trends ✅Meditate on your keyword strategy under a full moon ✅Live off the grid for 3 years and come back with a content playbook that changes your industry forever Repeat… Or you could just get dslx to do it for you. (Last four checkmarks may not apply) ---- #content #writing #tips

Want to satisfy your reader’s curiosity right off the bat? Knock it out of the park with the Question, Answer, Expand method. Here’s how it works: ⚾Question: Identify your reader’s most important question and put it in your heading. “Why do I need content for my B2B SaaS business? ⚾Answer: Clearly answer your reader’s question with one sentence. “Your SaaS B2B business needs content to showcase your product’s value and convert your audience into customers by guiding them through the buyer’s journey. ⚾Expand: Dive deep and explain the “why” and the “how” of your answer. This is where the stats and examples come in: “In fact, SaaS businesses that use content marketing report up to 400% lead generation growth.” How do you answer your reader’s burning questions? Let us know in the comment section below. 🔥 ---- #content #writing #tips

Happy Halloween, fellow content monsters! 🎃 It’s the season for tricks and treats – and we know the scariest tricks aren’t just in haunted houses... 👀 Swipe through if you dare for some writer nightmares. 😱 Stay spooky, stay inspired, and may your content never “just need a few tweaks.” 👻 ---- #content #writing #halloween

Hiya, content monsters! 👻 Costumes ready for spooky season? 🎃 It’s a special day tomorrow when ghosts and ghouls come out to play. 🕸️ Speaking of things that go bump in the night... Here are a few of them that still scare even our most seasoned writers: 📉 The curse of keyword cannibalization 😳 Spellcheck missing an embarrassing typo 👀 The ghostly form of the blank page staring back at you 🧙♂️ EOD: The witching hour when you need to submit all your articles 🫢 Infinite scroll of emails with subject lines like “RE: RE: RE: Blog update.” 👾 Anonymous animals in Google Docs—watching your every move... but never commenting 😱 Permissions purgatory—that “You don’t have access” message when you finally sit down to edit 🧟 Zombie stats: You find a promising stat... only to discover it links to another article... That article? It cites a third article hidden behind a $99 paywall Oh, the horror! 😱 What are some of your biggest spine-tingling content fears? Drop them below! 🎃 ---- #content #writing #halloween

It's time for the dslx Word of the Week! 📝 What word does the writing world need next? Drop your ideas in the comments, and we might feature yours in the next post! 👇 --- #content #writing

Hey writers, want to make your readers go: “Wow, I feel like the author wrote that specifically for me!”? Writing content that shines brighter than that little fridge light when you wake up for a midnight snack isn’t just about shoveling words into a Google doc to whoever will listen. It’s a conversation between you and your reader. You gotta: 🔎Form a deep understanding of your target audience’s pain points: Pick one and address it in your piece 🔎Get specific: The more nuanced the problem▶️ the more nuanced your solution needs to be 🔎Make it relatable: (See sentence number 2 of this post) 🔎Write for one persona per article: Heck, even give them names. They’ll be your best friends! 🥲 What are some ways you make your writing stand out? ----- #content #writing #tips

We asked our team how they tackle tasks. Here's what Sharan Kaur Phillora says: "I used to push off the big, tough tasks to the end of the day, only to feel more overwhelmed as time went on. Now, I tackle them first thing in the morning when my energy is highest. Once the hardest thing is done, everything else feels lighter." What’s your strategy for taking on big tasks? ----- #content #writing #productivity

♻️ Creating fresh content doesn’t always mean starting from scratch. We’ve found value in revisiting and refreshing older content. With a few updates—adding new stats, rewriting intros, or incorporating the latest trends—content can feel brand new while saving time. The goal isn’t creating more but creating better. Do you ever refresh old content? How do you decide what needs updating? ---- #content #writing #strategy