Experience Group and Columbia Join Forces to Open the First Flagship Stores in Spain Experience Group, a global strategic partner for international brands in the wholesale and retail sectors, has secured a key agreement with Columbia. This collaboration places Experience Group at the forefront of Columbia’s first phase of expansion in Europe, with the opening of flagship stores in Barcelona and Madrid. This move strengthens Columbia’s commitment to the Spanish market, offering a unique shopping experience and cementing their presence in the outdoor sector in Europe. Founders Juan Manuel Álvarez and Nacho Puig expressed their excitement about the partnership: “As outdoor enthusiasts, we are particularly thrilled about this project. Columbia is not only an iconic brand but their team shares our vision of creating something truly meaningful and long-lasting. Together, we are convinced this will be the beginning of a great, long-term journey.”
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