Integral Ad Science

In the third video for “Insights For Action,” Index Exchange President and CEO Andrew Casale, United Airlines Head of US Sales and Global Agency Development Mary Rachelle Stumpf, and KINESSO US CEO David Mataranglo tell us their favorite industry buzzwords, especially in the context of a rapidly-evolving digital landscape. Find out what they picked here: https://lnkd.in/ejJW7bJ9 #AI #DigitalMedia #CannesLions2024 #Advertising

In “Master the Art of CTV Monetization,” Publica by IAS dives into key ways publishers can curate quality viewing experiences and empowers streaming publishers with a blueprint to elevate CTV revenue while creating superior ad breaks. Click here to download: https://lnkd.in/dUhqAmkS #CTV #Streaming #Research #Advertising

In the next video in our “Insights For Action” series, five industry voices shared what they think advertisers and marketers need to pay attention to if they want to drive superior results. - Samantha Stetson, Vice President, Client Council and Industry Trade Relations, Meta: investing in brand safety and suitability - Lisette Arsuaga, Co-President, Co-CEO, DMI Consulting: prioritizing diverse audiences to maximize business growth - Anna Bager, President and CEO, OAAA: alternative mediums to connect with consumers - Andrew Casale, President and CEO, Index Exchange: consistently upgrading industry standards to drive market growth - David Mataranglo, US CEO, KINESSO: retail media network growth Watch the full segment for more expert insights: https://lnkd.in/dinivtm5 #CannesLions2024 #BrandSafety #RetailMedia #Advertising

Publica by IAS has been nominated in four categories in this year’s #EuropeanVideoAwards! This achievement speaks to our ongoing efforts to innovate the way brands connect with streaming audiences through #CTV. Read more here: https://lnkd.in/emKVb-Gg #EuropeanVideoAwards #CTV #Advertising

Introducing our “Insights For Action” series, where industry executives join us to share their perspectives on trending topics in digital advertising and more. To kick things off, Index Exchange President and CEO Andrew Casale, Kenvue Global Director of Media Responsibility and Quality Mark Proulx, and SEEHER President Christine Guilfoyle discussed the biggest industry trends so far in 2024, including greater political ad spend, investment in brand safety and responsible media, and purpose-driven marketing. Watch the full segment here: https://lnkd.in/e8wMyuB4 #InsightsForAction #BrandSafety #CannesLions2024 #Advertising

With podcast listenership at an all-time high and U.S. podcast ad revenue expected to surpass $2.5 billion in 2024, this medium offers a dynamic environment for advertisers to reach new audiences. Ready to excel in podcast advertising? Head to the IAS Insider to discover how to protect your brand and ensure your audio ads resonate with real people through this exciting medium: https://lnkd.in/eXwkJuWB #Podcast #DigitalAudio #Advertising

Publica by IAS VP James Wilhite’s new video series offers in-depth explainers on the CTV landscape with expert insight to give viewers a better understanding of this exciting medium. In the first episode, James takes us through the programmatic-buying process and how brands use CTV to connect with streaming audiences. Watch below. #CTV #Programmatic #SSP #DSP #Advertising

Join IAS Director Michael Scott Parker, Programmatic Development Manager Brandon Rick, and Product Marketing Manager Emily Healy on July 24 to explore how Context Control helps advertisers protect against unsafe content and aligns your brand with higher-quality, contextually relevant media. Plus, we'll discuss key ways to enhance your audience strategy and drive superior results. Click here to register: https://lnkd.in/eDKW4TVb #ContextControl #BrandSuitability #Webinar #Advertising

The IAS team joined industry partners and customers to gain “Clarity in Cannes” through keynotes and discussions on misinformation, brand safety, diverse leadership, and more. The insights shared underscored the critical need for technological innovation, industry collaboration, and strategic foresight to empower advertisers to safeguard their brands while maximizing engagement and impact. Click here to read highlights from #CannesLions2024 on the IAS Insider: https://lnkd.in/eUKeFUeZ #Misinformation #BrandSafety #Advertising

IAS CEO Lisa Utzschneider joined Brand Safety Summit Series and The 614 Group CEO Rob Rasko to chat about the exciting developments happening at IAS as we continue to set the global benchmark for trust and transparency in digital media quality through the power of AI and data science. She also dives into how Total Media Quality empowers advertisers to run brand safe and suitable campaigns, address misinformation, detect deepfakes, and more. Watch here: https://lnkd.in/eb2j7gVR #BrandSafety #Misinformation #Deepfake #Advertising