International Public Relations Network (IPRN)

🎉 Congratulations (W)right On Communications, Inc.! One of our USA members, (W)right On Communications, was recently named PR Team of the Year at the prestigious PRSA San Diego / Imperial County 2024 Edward L. Bernays Awards! 🌟 In addition to this award, the agency also won three more honours for its excellence in Integrated Communications, Social Media, and Creative Work. 🎯 "Effective communications in 2024 requires thoughtful strategy, bold creativity and a team dedicated to overcoming challenges to achieve results" said Julie Wright, President of (W)right On Communications. 🔗 Find out more at www.wrightoncomm.com. #IPRN #StrategicCommunication #RP Awards #Innovation

🏆 IPRN 2024 Awards: know the winners! IPRN's members voted to recognize the best case studies and innovative strategies presented this year. The awards celebrate the creativity and impact of our collective work, reflecting the excellence that defines IPRN. We also had the honor of awarding the Member of the Year and Agency of the Year, highlighting outstanding contributions and leadership within our network. Congratulations to all the nominees and winners! Together, we continue to make our mission come true: "Local knowledge. Global reach."   The IPRN 2024 Awards Winners are: Channel V Media, Central de Informação, High Results, Makaira, JPA Health, Astrum - Reputation Advisory and evercom.

Digital tools for monitoring global reputation are essential for companies that want to maintain their positive image and respond quickly to online feedback and crises. Here are some examples: 🔍 Looking for information: You can use tools like Google Alerts, to monitor brand mentions and new content: https://lnkd.in/eJRQirC 📱 Social Media Management: If you want to schedule posts, monitor mentions, respond to comments, you can use tools like Hootsuite, Buffer, Agorapulse, SocialPilot, BrandWatch, and many more. Find more examples: https://lnkd.in/dpfdBZWd 👍 Sentiment Analysis: You may need tools that identify whether text expresses positive, negative, or neutral feelings. To do that you can rely on software products like QuickMetrix, Sprinklr, Meltwater, and Sprout Social. Know more here: https://lnkd.in/dQtqd9nw These tools, when used together, can help companies identify and manage risks, respond quickly to negative feedback, and strengthen public confidence in their brand. #DigitalMarketing #OnlineReputation #DigitalTools #Monitoring #IPRN #Business

💡From Buzzwords to Business: The Impact of Social Responsibility on PR. Increasingly, brands need to demonstrate a real commitment to responsible environmental and social practices in order to win the public's trust. It's not enough just to talk about sustainability, but to act transparently and authentically. PR professionals will play a crucial role in communicating these initiatives in a clear and impactful way, showing the value of responsible actions. Companies that embrace this cause will be ahead of the game, building solid and lasting reputations. Find out more at https://lnkd.in/egb8wZZJ #IPRN #Business #Sustainability #SocialResponsibility #FutureOfPR

💡 The Public Relations sector is constantly evolving, driven by technology and digital transformation. Trends such as artificial intelligence, personalized communication and data analysis are redefining how brands connect with their audiences. The focus will increasingly be on transparency, agility and building authentic relationships. 📣 PR professionals who embrace innovation and navigate this new landscape will be essential to the success of brands. The future is about creating real connections in an increasingly digital world. #IPRN #Business #futureofpr

🎉 Congratulations to one of our USA members, Mekky Media Relations, for their incredible recognition at the 2024 PRSA Chicago Skyline Awards! Michelle Mekky was recognized in the Best Earned Media Relations in “Consumer Services” category for their exceptional work at the Hyde Park Summer Fest. With a comprehensive media strategy, Mekky Media achieved more than 7 billion impressions and secured more than 200 mentions in publications such as the Chicago Tribune and EBONY, positioning the festival as a cultural landmark. Find out more here 👉 https://lnkd.in/dY_7dN4D #IPRN #Business #Award #PRSASkyline #PRSASkylineAwards #MediaRelations #PublicRelations #MekkyMedia

🎉 Today, we congratulate one of our members from USA, for being recognized with another well-deserved award! This is a testament to your exceptional work and contributions to the industry.

📢 PR Challenges in Emerging Markets Emerging markets offer great opportunities, but they also bring unique challenges for PR strategies. Cultural diversity, differences in media and regulatory complexity are just some of the factors that require a personalized and locally adapted approach. 🎤 To succeed, brands need to invest in local professionals, adopt multichannel communication and build genuine trust with communities. Adapting to each reality is the key to growing in these dynamic markets. #IPRN #Business #EmergingMarkets #Communication

🌏 IPRN's Annual General Meeting 2024 has just ended. For three days in Pune, India, agencies from all over the world gathered to discuss the challenges facing the sector, analyse trends and present best practices. An impressive event, organised exemplarily by Astrum - Reputation Advisory , one of our members in India. #IPRN #India #Meeting #PR #Communication

💡 In today's public relations landscape, Traditional PR and Digital PR play distinct but complementary roles. Traditional PR focuses on channels such as newspapers, magazines and TV, offering credibility and a lasting impact. It is effective in reaching broad audiences through respected and consolidated media. Digital PR, on the other hand, harnesses the power of the internet, using blogs, social networks and influencers to reach a global audience quickly and interactively. With it, you can measure results in real time and adjust strategies quickly, which is essential in today's fast-paced world. 🎯 Integrating both approaches can be the most effective strategy, combining the best of both worlds to maximize impact. #IPRN #Business #Communication #Digital #PR #Strategy