LOLA MullenLowe

Making Waves by Breaking Taboos 🌊 Meet The Mermaid—a campaign, created by LOLA MullenLowe for Bayer that didn’t just start a conversation, it changed it. Talking about bacterial vaginosis (BV) isn’t easy. Stigma, misinformation, and embarrassment often keep women in the dark. Gyno-Canesbalance decided to stand out—using humour, bold storytelling, and an unexpected lead character: a modern mermaid named Alexa. The result? A campaign that turned a taboo subject into an empowering movement—and a Silver Effie 2024 win. 📈 52.1% year-over-year sales growth in France 📈 4.3% market share increase in Portugal 📈 7.1M women reached Proof that when brands challenge taboos, they don’t just sell—they lead. Check out the full case study and see how breaking barriers can drive real impact. 🔗 https://lnkd.in/eXF5XJjY

Tomás Ostiglia, Federico Duberti and Caroline Gregory have a chat with Contagious about our AXE's recent campaign bringing forward “The Power of Sweetness” and putting a magnifying glass on how the strategy of Axe has evolved into a more humorous and simple plan that makes all audiences have a good laugh.    Read more and discover the campaign here ➡️ https://lnkd.in/gTKPmP-x

In this 2025 edition of the c de c - club de creatividad Awards we are very proud to announce that we have 28 mentions in the official Annuary!!! 🤩 We’re very grateful for our excellent and talented team and clients! Our campaigns included in the Annuary are: Find your Summer, Magnum > 9x Unwrap it, Cornetto > 7x The Power of a Fragrance (Robbery & Funeral), Lynx/AXE > 5x Guess Who Won, OMO > 3x Designed Posters, Persil > 2x What is Love, AXE > 1x Solar Priceboards, Wall's > 1x Fingers crossed! 🤞🏻

Check out the top campaigns on AdForum.com this week! ✨ A beautiful film from YSL created by BETC ETOILE ROUGE ✨ Quaker Oats' "Deliciously Ugly" activation from Uncommon Creative Studio ✨ L'Oreal's 'Oscars Ad Stunts' spot created by Disney Advertising ✨ LOLA MullenLowe's latest campaign for Axe, directed by Andreas Nilsson ✨ SurveyMonkey's "Act. Listen. Act." case study created by PMG Tune in below! https://lnkd.in/gAnRvpjZ #top5 #global #creativity #advertising #campaigns #AdForum

Not all brands have the confidence to go all in. Lynx does. Their latest campaign is a perfect reminder that entertainment isn’t the enemy of effectiveness—it’s the secret weapon. Read why we need more ads like this, in this week's #FridayAd... #BrandChampions #AdOfTheWeek LOLA MullenLowe Caroline Gregory Claire Linturn

🍫 Creada junto a LOLA MullenLowe, Magnum pone de relieve su inconfundible sonido de chocolate espeso y crujiente que te hace disfrutar cada bocado con un sonido único 🌍✨ Elegancia, placer y caos colisionan en una serie de películas a cámara lenta dirigidas por Martin Werner, que captan las reacciones provocadas por un inocente pero ruidoso bocado de Magnum 😋🍦 Pero ojo... ¡algunos quizás no compartan la misma pasión! 🤭 https://lnkd.in/dKy8Rf2C #Magnum #Chocolate #PlacerIrresistible Tomás Ostiglia

⚡️ "The best sound in the world", the iconic 'crack' of a Magnum's chocolate shell. LOLA MullenLowe's sumptuous new work for Unilever Magnum directed by Martin Werner has earned Editor's Pick by Tim Nudd this week at Ad Age. "This campaign doesn’t just advertise a product, it reinforces Magnum’s status as the icon of pleasure, even if it means creating some mess along the way" – Tomás Ostiglia, ECD of LOLA MullenLowe. Watch the four spots below or read Tim's thoughts here ➡️ https://lnkd.in/eKsXXNkR

LOLA MullenLowe in Madrid created fresh slow-mo spots for Magnum Ice cream. They launch today, focusing on the sensory experience of biting into the brand’s thick chocolate coating. “This campaign doesn’t just advertise a product, it reinforces Magnum’s status as the icon of pleasure, even if it means creating some mess along the way,” says agency ECD Tomás Ostiglia. https://hubs.li/Q03bxLHt0

NEW WORK! Our new global campaign for Magnum just got out. Directed by Martin Werner, these four films bring Magnum’s signature crack to the spotlight–showing the chaotic reactions it triggers in a park, a silent library, a highly competitive pool match, and a relaxing evening at home. As always, it’s been a pleasure to bring this idea to life with our amazing clients, and our outstanding, ambitious team at LOLA MullenLowe! Julien Barraux . Ben Curtis . Tugce Aksoy . Denise Verkaik - van Strien . Denis Antonius . Selen Degirmenci . Karthik Perumal . Willem Van Isselmuden . Iris Cubedo Chuliá . Irem Sanci . Serkan Oğuz . Feza Fulya Yalçın . Attilio Gianfrancesco Miguel Simoes . Tomás Ostiglia . Jorge Zacher . Dante Zamboni . Ezequiel Scarpini . Josefina Mateo Burton . Juan Sebastián Moreno . Maria Garcia Campos . Ana Teijeiro Martin . Rodrigo Muñoz . Blanca López Cabañas . Lara Ramírez Erustes . Tom Elliston . María Victoria Rossetti . Sofía Pérez-Arellano . Yuanci Vidal Navarro . Camilla Facin . Bruno Yanagui Gomiero . Felipe Calviño . Jorge Saade Proppa . Bacon . Ballad . Big Sync Music . ManvsMachine

For the launch of its first long-lasting fragrance campaign, AXE is bringing audiences a love story that’s very, very slow - but absolutely hilarious. Teaming up once again with global creative agency LOLA MullenLowe, this time under the direction of award-winning filmmaker Andreas Nilsson, AXE delivers a brilliantly simple yet irresistibly funny film. Read here: https://hubs.la/Q039sP5W0