LOLA MullenLowe

Tomás Ostiglia, Federico Duberti and Caroline Gregory have a chat with Contagious about our AXE's recent campaign bringing forward “The Power of Sweetness” and putting a magnifying glass on how the strategy of Axe has evolved into a more humorous and simple plan that makes all audiences have a good laugh.    Read more and discover the campaign here ➡️ https://lnkd.in/gTKPmP-x

In this 2025 edition of the c de c - club de creatividad Awards we are very proud to announce that we have 28 mentions in the official Annuary!!! 🤩 We’re very grateful for our excellent and talented team and clients! Our campaigns included in the Annuary are: Find your Summer, Magnum > 9x Unwrap it, Cornetto > 7x The Power of a Fragrance (Robbery & Funeral), Lynx/AXE > 5x Guess Who Won, OMO > 3x Designed Posters, Persil > 2x What is Love, AXE > 1x Solar Priceboards, Wall's > 1x Fingers crossed! 🤞🏻

Check out the top campaigns on AdForum.com this week! ✨ A beautiful film from YSL created by BETC ETOILE ROUGE ✨ Quaker Oats' "Deliciously Ugly" activation from Uncommon Creative Studio ✨ L'Oreal's 'Oscars Ad Stunts' spot created by Disney Advertising ✨ LOLA MullenLowe's latest campaign for Axe, directed by Andreas Nilsson ✨ SurveyMonkey's "Act. Listen. Act." case study created by PMG Tune in below! https://lnkd.in/gAnRvpjZ #top5 #global #creativity #advertising #campaigns #AdForum

Not all brands have the confidence to go all in. Lynx does. Their latest campaign is a perfect reminder that entertainment isn’t the enemy of effectiveness—it’s the secret weapon. Read why we need more ads like this, in this week's #FridayAd... #BrandChampions #AdOfTheWeek LOLA MullenLowe Caroline Gregory Claire Linturn

🍫 Creada junto a LOLA MullenLowe, Magnum pone de relieve su inconfundible sonido de chocolate espeso y crujiente que te hace disfrutar cada bocado con un sonido único 🌍✨ Elegancia, placer y caos colisionan en una serie de películas a cámara lenta dirigidas por Martin Werner, que captan las reacciones provocadas por un inocente pero ruidoso bocado de Magnum 😋🍦 Pero ojo... ¡algunos quizás no compartan la misma pasión! 🤭 https://lnkd.in/dKy8Rf2C #Magnum #Chocolate #PlacerIrresistible Tomás Ostiglia

⚡️ "The best sound in the world", the iconic 'crack' of a Magnum's chocolate shell. LOLA MullenLowe's sumptuous new work for Unilever Magnum directed by Martin Werner has earned Editor's Pick by Tim Nudd this week at Ad Age. "This campaign doesn’t just advertise a product, it reinforces Magnum’s status as the icon of pleasure, even if it means creating some mess along the way" – Tomás Ostiglia, ECD of LOLA MullenLowe. Watch the four spots below or read Tim's thoughts here ➡️ https://lnkd.in/eKsXXNkR

LOLA MullenLowe in Madrid created fresh slow-mo spots for Magnum Ice cream. They launch today, focusing on the sensory experience of biting into the brand’s thick chocolate coating. “This campaign doesn’t just advertise a product, it reinforces Magnum’s status as the icon of pleasure, even if it means creating some mess along the way,” says agency ECD Tomás Ostiglia. https://hubs.li/Q03bxLHt0

NEW WORK! Our new global campaign for Magnum just got out. Directed by Martin Werner, these four films bring Magnum’s signature crack to the spotlight–showing the chaotic reactions it triggers in a park, a silent library, a highly competitive pool match, and a relaxing evening at home. As always, it’s been a pleasure to bring this idea to life with our amazing clients, and our outstanding, ambitious team at LOLA MullenLowe! Julien Barraux . Ben Curtis . Tugce Aksoy . Denise Verkaik - van Strien . Denis Antonius . Selen Degirmenci . Karthik Perumal . Willem Van Isselmuden . Iris Cubedo Chuliá . Irem Sanci . Serkan Oğuz . Feza Fulya Yalçın . Attilio Gianfrancesco Miguel Simoes . Tomás Ostiglia . Jorge Zacher . Dante Zamboni . Ezequiel Scarpini . Josefina Mateo Burton . Juan Sebastián Moreno . Maria Garcia Campos . Ana Teijeiro Martin . Rodrigo Muñoz . Blanca López Cabañas . Lara Ramírez Erustes . Tom Elliston . María Victoria Rossetti . Sofía Pérez-Arellano . Yuanci Vidal Navarro . Camilla Facin . Bruno Yanagui Gomiero . Felipe Calviño . Jorge Saade Proppa . Bacon . Ballad . Big Sync Music . ManvsMachine

For the launch of its first long-lasting fragrance campaign, AXE is bringing audiences a love story that’s very, very slow - but absolutely hilarious. Teaming up once again with global creative agency LOLA MullenLowe, this time under the direction of award-winning filmmaker Andreas Nilsson, AXE delivers a brilliantly simple yet irresistibly funny film. Read here: https://hubs.la/Q039sP5W0

NEW WORK! Sound on 🔊 Back again with AXE and this time in partnership with the incredibly talented Andreas Nilsson. A humorous take on a timeless truth we can all relate to... that sometimes you need a little more time to make the move, which is not a problem with AXE fragrances lasting up to 48 hours.   Turn up the volume, sit back and enjoy.   Once again, thank you to our client partner and our world class team for making it happen. Caroline Gregory · Francisco Cevasco · Florencia Villar · Attilio Gianfrancesco· Miguel Simoes . Tomás Ostiglia · Maria Garcia Campos · Jorge Zacher · Dante Zamboni · Lara Ramírez Erustes · Blanca López Cabañas · Rodrigo Muñoz · Federico Duberti · Tom Elliston · Carlos Solchaga · Cristina Panea · Paula Portela Portela · Felipe Calviño · Marina Saro Sanz · CANADA · Andreas Nilsson · Victor Mata Noguera · Christy Alcaraz Moyer · Dani Molina · Lasse Frank · Jon Blud · violeta comella · Andrea Trenado · Jonnie Scarlett · Marina Martinez Campomanes · Melt Creative · Xavi Santolaya · IXYXI · Alicia Leinot · Big Sync Music