Massimo Dutti

INTERGENERATIONAL | Presenting Virgile, 51, and his son Leandro, 8, who embody the language of freedom and presence. Their special relation show us that father’s legacy is not just taught—it is lived. Leandro absorbs it all, and when asked what he loves most about his father, his answer is instinctive—everything. Discover the full story online: https://bit.ly/4kZLxBL

Art In Progress | Massimo Dutti celebrates the grand finale of Art Week alongside AD España at the Maisterra Valbuena Gallery in Madrid. A journey that paid tribute to the space, guests immersed themselves in a dinner inspired by Japan, where art, design, and gastronomy seamlessly merged into a sensory experience. An evening to reminisce about the highlights of the week, celebrate our presence at #ARCOmadrid with Carbajo Hermanos, and raise a glass once again with Architectural Digest España. Discover more about the event in Massimo Dutti Paper: https://bit.ly/43KzmTc

Art In Progress | At Massimo Dutti, our commitment to art continues to grow. From 5th to 10th March, we are proud to collaborate once again with AD España at ARCOmadrid, supporting contemporary art as Official Sponsors of the event. This year, our Serrano 48 store will transform into a dynamic artistic space with Art In Progress, an exclusive installation curated by the internationally renowned studio Carbajo Hermanos. The intervention features works by Lucía Bayón, Lara Fluxà, and Kiko Pérez, three distinguished Spanish artists whose pieces explore materiality, nature, and contemporary craftsmanship. Inspired by the architectural heritage of Japan’s Katsura Palace, the project establishes a dialogue between tradition and modernity, art and fashion. Discover more about this week of art and creativity: https://bit.ly/41MnK0x

Art In Progress | Zona Maco 2025 brought contemporary art to the heart of Mexico City, celebrating its 21st edition at the Centro Citibanamex. As part of the event, we showcased an intervention by Paula Cortázar at our Avenida Masaryk store. Living and working in Parque La Huasteca, Nuevo León, Paula’s work is deeply inspired by the natural landscape. “Observation and nature are deeply intertwined in my creative process,” she shares. Paula’s approach goes beyond replication, focusing on interpreting and discovering new meanings through her sculptures. In her intervention, the raw beauty of wood became the medium for a dialogue between the artist and the material itself, reflecting her vision of creating art that interacts with its environment. Paula’s work is a reflection of her life in harmony with nature, drawing daily inspiration from her surroundings. Discover more in the full interview: https://bit.ly/3EYZCiw

Art In Progress | For Maria Yelletisch, a masterpiece is never complete—it is always evolving, much like the art of living itself.   Her work is a journey beyond time, where nature, light, and emotion weave together in a symphony of reflection. Each piece reveals the meditative power of recurrence—a rhythm echoing the pulse of the world around us. Through her eyes, the familiar transforms into a space of transcendence, where memory and sensation converge to create ‘safe places’—sanctuaries of connection that invite a deeper sense of harmony.   Immerse yourself in Maria Yelletisch’s essence at our flagship store, Paseo de Gracia 96, Barcelona. 'Paisaje pintoresco', 2024, by Maria Yelletisch represented by Alzueta Gallery. 'La hora de la cena', 2024, by Maria Yelletisch represented by Alzueta Gallery. Photographer: Jordi Folch. #MassimoDutti

CHARACTERS | Meet Giotto Calendoli—a free spirit, a dreamer, and an eclectic creative behind Handle with Freedom. His project goes beyond a brand; it’s a creative lab that merges art, gastronomy, and design through collaborations with artists. It reflects his essence, lifestyle, and character. Giotto’s guiding philosophy is simple: "We have all had a teacher in our life, and its name is Mistake." This mindset drives his work, where mistakes are embraced as opportunities for growth. His “Bottega” in Milan, a small greenhouse, serves as a vibrant space for experimentation, full of colour, sketches, and creativity. Handle with Freedom is his platform for play and exploration—where failure fuels innovation. Drawing inspiration from his Neapolitan roots, Giotto infuses his work with warmth and hospitality, with cooking playing a central role in his practice. Giotto’s story is one of transformation, where creativity thrives through trial and error. He shows that embracing mistakes is key to finding joy in the creative process. Explore Giotto’s full story here: https://bit.ly/4gBXPNu

ROOTED HERITAGE | From Paris’s most emblematic streets, our signature bag leaves its mark with Lou Doillon—an ode to distinction and refinement. Explore it now in stores and online: bit.ly/42L0Ur1

ROOTED HERITAGE |  Lou Doillon carries a legacy of effortless style and artistic expression. With her innate elegance, she embodies the timeless spirit of an accessory designed to endure—one that transcends trends and generations. In this spirit, we present a symbolic bag that reflects heritage, authenticity, and refined artistry. Crafted from bovine leather with a main compartment, it honours timelessness and the deep connection between the brand and its core values. With it, Massimo Dutti introduces a piece meant to last, to become part of its history, and to stand as a benchmark for both style and functionality. Discover it in stores and online: https://bit.ly/3XcSINi

Art In Progress | We invite you to celebrate the start of the New Year with a unique experience. One of our most iconic flagship stores now features an exhibition showcasing works by various artists as part of the Art In Progress project. The exhibition includes pieces from Vasto Gallery, Galería Alzueta, as well as independent artists. Discover it on the first floor of our store on Paseo de Gracia and online: https://bit.ly/4aaEvoN

A YEAR IN IMAGES | This year, we have captured moments that define who we are, blending creativity, artistry, and the passage of time into a singular narrative: an invitation to rediscover the stories behind the lens. From evocative portraits to breathtaking landscapes, 2024’s most impactful images celebrate urban sophistication and authenticity. Each photograph is a fragment of our journey— a glimpse of contemporary reflection and an expression of life’s vibrancy— woven together to tell stories that transcends borders and seasons. This is a tribute to a year shaped by vision, with 2025 awaiting new horizons.