Niceshit Studio

Check out our Director Carmen Angelillo interview for Creative Bloq. Glad to have Rosie Hilder around our studio ✨ https://lnkd.in/dnkfFstE

Thank you so much @hayleyferris <3

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It's always so nice to see our work in action! A big part of this project was to create a modular, flexible, and ready-to-use system so our partner can endlessly play along with it and generate new assets for every communication needs they may have.  Here are a few examples of websites, social media, OOH, offices, and huge placements in urban places. #branding #trivago #characterdesign #brandidentity #2d #illustration #design #characters #niceshit

Making this illustration system was super fun, every scenario has a story to tell or think. Every character has something to share, so when you mix them up you can bring new adventures, but always, in vacation mode!

We’ve joined forces with DesignStudio to develop the Illustration System for the worldwide rebranding of trivago. The idea behind this is an Illustration system that could be scalable and customizable for different needs at different moments. We came up with a style with a balance, between a digital/physical feeling through a hand-drawn stroke texture and slightly geometric forms. Enjoy :) Credits: Client: trivago Agency: DesignStudio Creative Direction: Carmen Angelillo Rodier Kidmann & Guido Lambertini EP: Agusta Timotea Art Direction & illustration: Rodier Kidmann 2d Promo Animation: Jaume Mestre Servera Music & Sound: Facundo Capece & Lola Ritcher

We are so excited to be sharing ‘One Step Closer’ our latest commercial for Colorado Lottery: an animated story of those ‘’pre-win butterflies’’ made in partnership with our good friends and agents Aggressive and the amazing team at Cactus Through this bold and minimalistic film, our goal was to take viewers on a journey of emotions from surprise to excitement felt by our main character who stumbles upon a Colorado Lottery's Dream Machine. It is no news that we love the simplicity and leaving on screen just what we need and in this case, we’ve taken this concept as far as we could leaving just the main characters and nothing else. The stripped-back scenario allows only two visual elements to shine while also posing the challenge of how to tell an engaging, eye-catching story with so little populating the screen. Given the largely clear slate, we decided to reconstruct the environment through music and sound design - a key part of every animated piece we do. The sound of the footsteps, an opening door, and the familiar bell as a shop door is entered bring the surroundings to life, while the protagonist's headspace moving between everyday thoughts and vacation daydreams, is mirrored by the transition from shopping mall speakers to a bouncing groove. Credits Client: Colorado Lottery Agency: Cactus Production: Aggressive Directed by Niceshit Studio Creative Directors: Carmen Angelillo Rodier Kidmann Guido Lambertini Executive Producers: Dan Shapiro, Alex Topaller & Agusta Timotea Post Producer: Alexander Aab Post Coordinator: Isabella Crawford Sound Design & Mix: Facundo Capece Art Direction & Illustration: Juan Barabani Cel Animation: Juan Nadalino, Facundo Quiroga, Sebastián Garcia, Israel Giampietro & Eze Cruz Clean Up: Julieta Soloaga, Eze Cruz, Libardo Bohorquez Gutierrez & Anibal Dasso 3D Modeling & Render: @rubenstremiz 3D Animation: Guido Lambertini

As creators of moving narratives and book geeks above all, it is clear that this was a dream project: having the opportunity to imagine a part of these stories and sharing it with all of you, it feels like we are reading it together, and that is just beautiful. This third and last book of this series immediately took us back in time to a world made out of watercolors, the sound of horns and…screams - a place where you can find great calm and great chaos. ‘When Women Were Dragons’ by Kelly Barnhill is a story full of brave women (exactly 642.987), lots of dragons and a bit of chaos. It was a pleasure and a privilege to share our vision and imagination over this set of incredible stories, now readers can discover new books and authors have a new way of releasing books moving forward. There is no need to judge a book by its cover anymore. Chapter 03 ’When Women Were Dragons” written by Kelly Barnhill Directed by Niceshit Studio Client Penguin Random House Meta Agency: BBDO Worldwide Creative Directors: @guido.lambertini Carmen Angelillo & Rodier Kidmann EP: Agusta Timotea Art Direction & Illustration: Tamara Bella Animation Director: @guido.lambertini Music & Sound Design: @facundocapece Animation & Clean up: @ezequiel_tano @israelgiampietro @julisoloaga @juan_nadalino @faka.quiroga @garcia_seba_ Bianca Sangalli Moretti Gianluca Patti & Melisa Farina Edit & Compositing: @mati.mast & @guido.lambertini

Each of the three films was approached differently, inspired both by the author and the story and always looking for an ink, printed feeling - as these animations take place inside a book we wanted the style to feel native to paper. Daniel Sloss is not only an author he is also a hilarious, irreverent stand-up artist and with the voice of the author himself ‘Everyone you hate is going to die’ has the vibe and the tone of raw and careless comedy inside a book. He talks about losing the virginity, being young, clumsy and driven by boiling hormones - a time in life when you know nothing but want to try everything, a moment to make mistakes. We were inspired by all of this to create a raw illustration style, with hard ink and messy lines. For the sound design, nothing says ‘youth’ better than punk and a carefree - sometimes out of tune - electric guitar. Book 02 ’Everyone you hate is going to die” written by Daniel Sloss Directed by Niceshit Studio Client Penguin Random House Meta Agency: BBDO Worldwide Creative Directors: @guido.lambertini Carmen Angelillo & Rodier Kidmann EP: Agusta Timotea Art Direction & Illustration: Tamara Bella Animation Director: @guido.lambertini  Music & Sound Design: @facundocapece Animation & Clean up: @ezequiel_tano @israelgiampietro @julisoloaga @juan_nadalino @faka.quiroga @garcia_seba_ Bianca Sangalli Moretti Gianluca Patti & Melisa Farina Edit & Compositing: @mati.mast & @guido.lambertini

Don’t judge a book by its cover! We are so, so excited to share with all of you one of the coolest projects we’ve worked on, this time in partnership with Penguin Random House Meta & BBDO Worldwide There are approximately 1 million new books published each year in the US and less than 1% actually sell more than 5k copies. More shockingly half of all the book sales happen online, which means the in-store browsing experience is disappearing and we don’t want this to happen. It was the perfect project for many reasons: we absolutely love Penguin publishing and everything that they have put out over the past decades and the lovely team at BBDO NYC gave us complete freedom to execute this 3x films series. If you know a little about Niceshit then you know that there is nothing that we enjoy more than to tell a good story, and these stories were just amazing, such an incredible and diverse selection for the first three books - hopefully the first of many more. Please enjoy the first of these animated reels that take you beyond the front cover to help more people discover new books, and hopefully change the way authors release books moving forward. Made with lots of love and with an the most incredible team: Directed by Niceshit Studio Client Penguin Random House Meta Agency: BBDO Worldwide Creative Directors: @guido.lambertini Carmen Angelillo & Rodier Kidmann EP: Agusta Timotea Art Direction & Illustration: Tamara Bella Animation Director: @guido.lambertini  Music & Sound Design: @facundocapece Animation & Clean up: @ezequiel_tano @israelgiampietro @julisoloaga @juan_nadalino @faka.quiroga @garcia_seba_ Bianca Sangalli Moretti Gianluca Patti & Melisa Farina Edit & Compositing: @mati.mast & @guido.lambertini ‘Ghosts’ written by the amazing Dolly Alderton