Ron Matusalem

Ron Matusalem welcomes the top bartenders during The World's 50 Best Bars Gala in Madrid. This week Matusalem Global Headquarters opened its doors in Madrid to celebrate the mastery of mixology with a truly special event during The World’s 50 Best Bars Gala. We are delighted to host top bartenders and journalists from around the world in a warm welcome and to present them our newest treasure: Lefebre Limited Edition, introduced by our Master Blender, Cynthia Vargas. It was a great pleasure to meet again Matusalem friends and to raise a glass to timeless good taste and unforgettable experiences. #matusalem #theworld50bestbars #tw50bb #lefebre #welcome

Introducing Lefebre: A Tribute to Tradition and Excellence   In an unprecedented homage to its rich legacy, Ron Matusalem unveils its latest and most exclusive creation: Lefebre. Limited to just 2,000 bottles worldwide, this release honors Claudio Álvarez Lefebre, great-grandfather of the fifth generation of the founding family. Aged through the house's century-old Solera system using select French oak barrels from the family’s private Bordeaux collection, Lefebre embodies the mastery of aging and sophistication of its French oak origins.   This launch marks the beginning of Matusalem's “Tribute Collection,” dedicated to celebrating key figures of the founding family. Crafted under the guidance of Master Blender Cynthia Vargas, Lefebre has been aged in ex-Bordeaux barrels through the Solera system. The result is a one-of-a-kind rum with a deep amber hue, golden and copper tones, and an unparalleled flavor profile. Lefebre enchants with aromas of spiced wood, chocolate, bitters, and sweet peppers, culminating in a long, persistent finish.   The design of Lefebre is a work of art itself. The bottle’s texture evokes the woodcraft mastery that defines Matusalem, while the arch, an iconic element of Cuban colonial architecture, nods to the brand’s roots. The bottle neck, adorned with an elegant genuine leather collar and a delicate golden button, blends Art Deco style with the elegance of French navy blue. Each numbered bottle of Lefebre comes with a certificate of authenticity, presented in a luxurious case that reflects the exclusivity of this limited edition.   In the world of premium spirits, few names inspire as much respect as Ron Matusalem. Founded in 1872, our iconic brand of Cuban origin continues to captivate with its unwavering pursuit of excellence. Lefebre is yet another testament to this incomparable tradition.     #RonMatusalem #Lefebre #ProductLaunch #TributeCollection #LuxurySpirits #Craftsmanship #Tradition #PremiumRum  

🚨 Exciting News! 🚨   We are thrilled to announce that Matusalem Gran Reserva 23 has been awarded Rum of the Year at the prestigious Meininger's International Spirits Award ISW!   The ISW Awards is one of the most respected accolades in the spirits industry, known for its rigorous evaluation process and high standards. The competition celebrates visionary distillers worldwide who are innovating and elevating the quality of their spirits, focusing on both tradition and bold new ideas.   The ISW judging process includes:   ✅ Blind tastings by expert jury groups, ensuring fairness and impartiality. ✅ Evaluation criteria covering appearance, smell, taste, and overall impression using a 100-point scheme. ✅ An aroma wheel specially designed for each spirit category, providing a detailed sensory profile.   Being recognized as Rum of the Year is a true testament to the exceptional quality and craftsmanship behind Matusalem Gran Reserva 23. We are incredibly proud to receive this honor and grateful to the ISW jury for acknowledging our passion for creating extraordinary rums.   https://lnkd.in/eyYMpNaP   Join us in raising a glass to celebrate this fantastic achievement!     #Matusalem #RumOfTheYear #ISWAwards #Rum #Spirits #AwardWinning #Innovation #Craftsmanship

The Golden Master, Ron Matusalem's first worldwide cocktail competition, crowns its Best Bartender of the Year 2024   We are thrilled to announce that Eduardo Sánchez bartender from Kiki Japanese in Santa Cruz de Tenerife, Spain, has been crowned Best Bartender of the Year 2024 at The Golden Master, the world’s first cocktail competition organized by Ron Matusalem. Bartenders from all around the world showcased their best techniques and knowledge in the art of rum. Three finalists – from Germany, Hungary, and Spain – battled in Barcelona for the title of Best Bartender of the Year. The important jury for this first edition was composed by: René Frank, one of the world's most renowned pastry chefs and four-time winner of "Pastry Chef of the Year"; Marc Álvarez, a master mixologist and co-owner of SIPS, the number-one pick on the 2023 list of The World's 50 Best Bars; and Julien ZORZIN, a creative director and multidisciplinary designer known for his award-winning updates to Ron Matusalem's new bottles. Eduardo Sanchez’s winning cocktail, “Walk Through the Sierra,” captivated the judges with its unique blend of Matusalem Gran Reserva 15, wild herbs, and truffle vermouth, inspired by the forests of his childhood. The winner will have the privilege of becoming the Main Ambassador for Ron Matusalem during The World's 50 Best Bars 2024 Gala, for which the brand is an official partner.   Congratulations to Eduardo and all the talented participants! And thanks to The Spirits Business and all the media for highlighting this first edition of The Matusalem Golden Master.   #TheGoldenMaster #RonMatusalem #BestBartender2024 OTC Group     https://lnkd.in/d72TB5dM

We are proud to announce that Ron Matusalem has been certified with the Butterfly Mark by Positive Luxury , the leading sustainability certification that helps and supports brands to meet higher standards for people and nature to transform luxury for the good of all! Ron Matusalem embarked on the path towards sustainability a few years ago. This allowed, among other things, for the new bottles to make a significant contribution in this regard. The new labels for Gran Reserva 15 are made from recycled paper, the weight of Gran Reserva 23 has been reduced, all Shippers now use only two inks, etc. This is just a small part of everything behind this great certification, which globally accredits Ron Matusalem as a responsible luxury brand. 🔗Tap link below to learn more about the brand’s work:  https://lnkd.in/dmppG-wn   #RonMatusalem  #PositiveLuxury  #ButterflyMarkCertified  #changemakers  

Thanks to all bartender’s community and stakeholders for this new milestone!   For the fourth consecutive year, we are very glad to celebrate that Ron Matusalem has secured a spot on the best-selling rums of The Drinks International's 2024 Report!  This remarkable achievement is thanks to your trust in our commitment to excellence, our expertise in the mastery of wood and aging process and our 150 years of history.   Cheers from all Matusalem’s team and let’s keep building together for the upcoming years. #Drinksinternational #MatusalemRum #RonMatusalem