Softonic

David Bowie, Kurt Cobain, Michael Jackson, Tina Turner, Elvis Presley, Freddie Mercury, John Lennon, Janis Joplin, and many other special (and creepy) guests have visited our office today. Having a fa-boo-lous Halloween over here! 👻 🎃 #HappyHalloween #LifeatSoftonic #Softonicos #OneTeam

We celebrate 55 years since the first message was sent between two remote computers. The beginning of what we today know as the Internet. To mark the anniversary of its inception, here are the top downloaded browser, internet and security programs from Softonic.com: 1️⃣ Google Chrome: 1.5M  2️⃣ UC Browser: 1.4M  3️⃣ SHAREit: 1 M  4️⃣ Mozilla Firefox: 850K  5️⃣ Hamachi: 600K  6️⃣ Opera Browser: 580K  7️⃣ Xender: 540K  8️⃣ Opera GX: 400K 9️⃣ 1.1.1.1  with WARP: 390K  1️⃣ 0️⃣ Psiphon: 380K More details on 👉 https://lnkd.in/d-zy3wuN #InternetAnniversary #SoftwareDiscovery #TopDownloadedApps

Softonicos united last week for a company meeting about connection and growth! We celebrated our Q3 achievements, mapped out an ambitious path for Q4, and dug deep into our #AboveAndBeyond transformation programme. But here's the twist: we ditched the typical presentation format and embarked on dynamic activities designed to unlock key principles within our teams. Imagine a locked safe, cryptic clues scattered around, and a powerful message hidden within. Our mission? To crack the code and unlock the secrets through collaboration, communication, and some serious outside-the-box thinking. And did we deliver? Absolutely! The team embraced the challenge, demonstrating incredible teamwork and ingenuity. Each puzzle solved brought us closer to the final message: "Change is disturbing when done to us, exciting when done by us." This wasn't just a fun activity but a powerful reminder that we are the driving force behind positive change at Softonic. #OneTeam #TeamBuilding #CompanyEvent

Chronic stress doesn't appear overnight. 🤚 This was one of the key takeaways from our 'Mental Wellbeing in the Workplace' workshop last week, led by Natalia Sarro and Tiago Santos. They reminded us how our bodies are constantly giving us signals about our emotional and physical states and the importance of prioritising a #WorkLifeBalance. The duo also introduced insightful new concepts, like the 'Drive, Soothing, Threat' triad – and how vital it is to learn to navigate them. Promoting a healthy workplace goes beyond self-care. Some of the valuable practical tips on how to support others were reflecting on whether we are creating a safe space for colleagues to share and observing any drastic changes in behaviour. A huge thank you to everyone who joined the session (both in the office and remotely!) and shared their experiences. Creating a safe and healthy workplace starts with open conversations and a commitment to support one another! 👉 https://lnkd.in/died8Q5W #MentalWellbeing #PositiveWorkplace #OneTeam

B2B Rocks? Of course! #SaaS C-level leaders worldwide gathered in Paris last week to glean the actionable and practical insights that have become the hallmark of the B2B Rocks 🎸event. Naturally, we were right there too. We brought several key takeaways from the event. These include the use of AI for hyper-personalized customer experiences and predictive forecasting, leveraging data and storytelling with it, inspiring frameworks to strengthen trust with partners, and the new perspective on Europe's growing technological independence and regulatory opportunities. The event also emphasised aligning marketing and sales teams on revenue goals, shifting from lead generation to demand generation, and recognising the increasing importance of customer success in driving revenue. "Startup contests brought us a wealth of brilliant concepts that are just emerging," stated Enrique Collado, particularly impressed by the World Pitch Contest. There, groundbreaking startups were invited to pitch their innovative ideas to attendees and potential investors. Bravo à toute l'équipe Appvizer! Colin Lalouette, PhD, Maëlys De Santis, Roberta Salzano and the rest of team members. It was a fantastic opportunity to be out there, connect with #B2B industry peers, and learn a lot in this top event 👏 🚀 #B2BRocks #Appvizer #OneTeam

DMEXCO - Digital Marketing Expo & Conference 2024, themed "Prompting the Future," once more proved its significance for global marketing leaders, emphasizing the integration of emerging technologies. And again our brilliant crew was there to strengthen current and potential strategic partnerships, grasp #TechIndustry trends, and explore new opportunities. "The event brought us significant insights about the power of AI in media, the evolving landscape of search, and the need for publishers to adapt to changing consumer behaviors and regulatory demands," said Xi Li, our Director of Advertising. Together with Tina Chiribelea, David Frigerio, and David Durán Fernández, their key takeaways also include: 📌 AI is driving ad relevance through predictive targeting and AI-driven solutions, revolutionizing how publishers and buyers connect with audiences. 📌 Microsoft predicts a future with AI-powered search characterized by a universal interface, memories and context, and enhanced reasoning and planning capabilities. 📌 Vertical video is gaining popularity across demographics, demanding publishers embrace this shift towards immersive, short-form content. A huge thank you to these #Softonicos for bringing the newest insights to our daily work! 👏 #DMEXCO2024 #Media #AI #WorkSmart

Last week, our team had the opportunity to attend another SMX Advanced Europe, in Berlin. The event is designed exclusively for expert search marketers and focused on advanced SEO and PPC tactics. “In this edition, we were particularly focused on in-depth discussions around AI's impact on content creation, #SEO, PPC, and data analysis,” highlights Joshua Montalvo Martínez, our Performance Marketing Specialist. “The rise of #GenerativeAISearch was another hot topic, sparking discussions about its current and future impact on search behaviour and how SEOs and PPC professionals can adapt their strategies.” More of his key takeaways include a growing emphasis on #dataprivacy and its impact on digital marketing. Back home, we're excited to incorporate these insights into our work and continue going Above & Beyond! 🚀 #AI #PPC #Softonicos #SetUp

Softonic proficient duo, Paula Silva and Eoghan Coyle, recently represented us at the #AffiliateWorldEurope in Budapest. As expected, the event provided valuable insights into the evolving affiliate marketing landscape and a unique opportunity to meet some of the industry's main players and partners in person. Back home, some of their key takeaways include a shift away from single-placement focus towards multi-channel marketing for optimised performance, a growing emphasis on strategic approaches to boost conversions, and an increased focus on data-driven strategies and actionable insights. As our Revenue Senior Director, Paula remarks on the industry's undergoing period of significant change and a notable focus on native advertising, which seamlessly combines branded content with ads. And she celebrates: “Once more, we return home proud to be aligned with the industry trends and to confirm, yet again, that these discussions with top-calibre stakeholders present future scenarios that are already a reality at Softonic”. Great job, #Softonicos! Above & Beyond 🚀 #AWE #ThinkBig

Since last May, Google has been rolling out its Search Generative Experience (SGE) in the US market. This involves integrating Gemini's AI technology into Google's search layout to deliver enhanced answers for certain queries, mirroring Bing's approach over the past year. Google now refers to this experience as AI Overviews (AIOs). Google's AI Overviews (AIOs) transform how users interact with search, especially for complex queries. Our observations show that AIO adoption stabilised at around 8% of queries, with an impact that varied across industries based on query type and AI's usefulness. Importantly, SEO remains crucial, as AIOs often link to top organic results. Additionally, in our niche, transactional keywords remain unaffected, echoing our Bing findings. Our current data suggests #Softonic is well-positioned. Traffic patterns for both transactional and non-transactional queries remain stable, and our rank tracker shows minimal AIO presence in our tracked keywords. We also await AIO deployment in other markets like Europe to fully gauge its impact. Our continued focus on #SEO and high-quality content will be key as Google further refines its AI capabilities. We remain optimistic about the future and will explore how AIOs could open up new opportunities for user engagement and growth. 🔗 Explore more detailed findings at this link: https://lnkd.in/gjBDyX9S #SearchEngine #AI #TechNews

In honor of #WorldVideoGameDay, celebrated last August 29th, Softonic released its most downloaded video game figures for 2024 so far. The global video game market is projected to surpass $200 billion by 2024, a testament to the industry's rapid expansion. Cristian Gonzalez Guasch, our Head of Content, remarks that #Softonic remains committed to providing a platform that connects gamers with top titles, fostering a thriving community and unforgettable experiences. 👉 More on https://lnkd.in/dHT7i4Fk #MostDownloadedApps #Gaming #TechNews