Sustonica

💫 Our partners at Google and Booking.com are now displaying certifications that meet our criteria - boosting visibility for sustainably certified properties of all sizes, worldwide. 🔍🌍 We are facilitating an independent review of certifications, standards and schemes against a set of criteria in an effort to increase transparency globally. In doing so, we aim to drive consistency in the information presented to travellers, as well as give accommodation providers visibility on global booking platforms. Find out more about our certifications initiative here: https://lnkd.in/eVW3VEj4 Find out how Google and Booking.com are displaying sustainability certifications: Google: https://lnkd.in/eBaVz7-J Booking.com: https://lnkd.in/e2_2aQyH #ChangeTravelForGood #Travalyst #TravalystCerts #Certifications #Sustainability #TravelandTourism #ResponsibleTourism

This new study from Booking.com, Accor, and the University of Surrey highlights a key challenge in hospitality: guests support sustainability in theory but hesitate in practice. The research confirms that clear, credible communication and empowering—not pressuring—travellers are essential to driving real behaviour change! These insights are crucial for making sustainability in hospitality not just a concept, but a lived experience.

🌿 Hey, STR owners & managers! Quick question: Would you rather… A) Keep buying from suppliers who say they’re green but actually aren’t? B) Find legit eco-friendly suppliers who help you save money and the planet? Yeah, we thought so. 😏 Our recent blog is here to help! https://lnkd.in/dArgkRnV Choosing sustainable suppliers for your short-term rental doesn’t have to be complicated. You don’t need a degree in sustainability (or a detective badge 🕵️) to spot the good ones. You just need to know what to look for and where to find them. Enter the #EnviroRentalMarketplace! https://lnkd.in/dW7VD_Nd 🎉 It’s packed with suppliers that actually walk the talk—think plastic-free amenities, energy-efficient tech, and even toilet paper that saves the world. Yes, really. 🚽🌍 👉 Our blog breaks down how to: ✅ Spot (and avoid) greenwashing ✅ Ask suppliers the right questions (no more fluff answers!) ✅ Make small, smart swaps that add up to a BIG impact So, if you’re ready to level up your STR’s sustainability game (without the stress), let’s do this. 🌱✨ Read the blog & start making better supplier choices today! 🚀 https://lnkd.in/dArgkRnV Bob Garner ⓥ🌳 | Nikki Mattei | Amit Bhatia | Michelle C. | Russ Kraft | Phil Pask | Suzanne Luscombe | Natalia Cachafeiro Neulander | 🌍 Adam Joe Parker 🌊 | Bob W. | Dale Smith | Marc Ribail | Nicola Ferrario | Delphine Darja Hurter | Jordi Marzal #SustainableSTR #EcoFriendlyRentals #GreenHospitality #STRsGoGreen #SustainableSuppliers #EcoConsciousTravelers #ShortTermRentals #GreenBusiness #SustainableLiving #EnviroRentalMarketplace

🍃 New in the SCALE community: 2025 Sustainability Marketing Insights - Nikki Mattei We recently reported that one of the biggest marketing trends for 2025 was Brands with Purpose: brands which have sustainability and community at their very core. With that in mind, Nikki Mattei’s article on 2025 sustainability marketing insights is perfectly timed. Nikki has set out five actionable insights that any host can integrate into their 2025 marketing strategy to showcase their commitment to sustainability. Read the full article ONLY in the SCALE Community! https://lnkd.in/dTwjjKxJ If you are IN STR, join us IN the SCALE Community. It's the only place to meet, learn and scale 365 days a year for FREE! Plus, don’t miss the SCALE WhatsApp Channel: Your regular feed of curated content from the SCALE Community, together with exclusive offers to join us at SCALE Conferences around the world. Read, share, engage! https://lnkd.in/dxp4pkM5 #STRMarketing #SustainabilityMarketing #SustainableTravel #BrandsWithPurpose #VacationRentalMarketing #GuestExperience Damian Sheridan Gianpaolo Vairo Katie Glover Bob Garner ⓥ🌳 Amit Bhatia Marc Ribail

"The overarching message is that sustainability should actually become part of any marketing strategy rather than an add-on." 2025 is the year sustainability becomes the backbone of marketing strategies. Nikki Mattei, dives into how purpose-driven brands can thrive in this changing landscape. Her insights are a must-read for anyone ready to align their values with their marketing.

Thank you, Nikki Mattei and Bob Garner ⓥ🌳, for highlighting this crucial discussion. At Sustonica, we believe that integrating sustainability into the core of short-term rental operations is not only beneficial, but essential. Our process is designed to guide property managers in implementing practical, impactful changes that resonate with eco-conscious travellers and contribute to a healthier planet. By taking actionable steps, we can collectively move the industry towards a more sustainable future.

Why a 2°C Temperature Rise is More Dangerous Than You Think 🌍💧 🚨 "2-degree rise in global temperatures, I don't understand why that's a problem." 🚨 🗣️ Always a comment that simultaneously tickled me and questioned my direction in life. There are so many reasons why a 2-degree rise would be very problematic, but most people's thought process is something like this: "20 degrees to 22 degrees, what's the problem? 🤷♂️ ". 💡 Problem 1 (of many) -> Evaporation rates are exponentially related to temperature -> Small temperature increases produce significantly higher evaporation rates -> Higher evaporation rates mean clouds can carry a significantly higher volume of water -> A year's worth of rain can fall in 8 hours -> Catastrophic damage and loss of life #ClimateChange #ScienceMatters

🌍 Exciting News from Les Citadelles in Antibes! 🌍 In a world where sustainability is no longer a choice but a responsibility, we're thrilled to announce that Villa Citadelle has officially received the Sustonica Certification! 🏆 This certification reflects our commitment to making a positive impact. We've taken steps to ensure a greener stay for our guests, benefiting not only the planet but also enhancing the guest experience. Each small step counts toward building a more sustainable world, and together, we can make a difference. Here’s a glimpse of what we’ve implemented: 💡 100% renewable energy sources 🌱 Eco-friendly toiletries without microplastics 🥕 Support for local, sustainable food stores 🏛️ Promotion of local heritage sites 💧 Encouragement of water-saving practices Join us at Villa Citadelle, where every stay contributes to a greener future. 🌿💚 #SustainableTravel #EcoFriendly #Sustonica #Responsibletourism #sustainability

🔈 "Booking.com to Guide Hotels Toward Third-Party Sustainability Certifications" The past 1.5 years have been a journey of discovery and dedication as we explored the role Booking.com can play in accelerating the adoption of third-party certifications in the hospitality industry. I’m thrilled to announce the launch of the first version of our new product! This product is designed to guide our accommodation partners through every step of obtaining a third-party certification. From required actions to recommended certifications, we aim to make the process as seamless as possible, including information on pricing, discounts, and available local government grants. I am deeply grateful to everyone who contributed to this program’s development—too many to name! But this is only the beginning. There’s more to test, learn, and improve as we continue supporting our partners on their sustainability journeys. Read more here: https://lnkd.in/ewxBRdY2

At Booking.com, we know sustainability plays an increasingly crucial role in how travel businesses approach their operations. And for those who have invested in achieving a credible third-party certification, having that clearly displayed to potential guests is also increasingly important. That’s why we're very excited to announce that our accommodation partners will now be able to access tailored insights and support that guides them towards the third-party certifications that are best suited to their property’s profile, needs and operations. Accommodations that have achieved a third-party certification will have that information clearly displayed on Booking.com, and travelers can filter their searches accordingly. To date, more than 18.000 accommodations have a third-party certification displayed on our platform – and we’re looking forward to helping more partners join them and continue their journey! Check out Skift's Take on this exciting new development. https://lnkd.in/dyaNjZCe