THR Strategic Tourism Advisors

✨ Kicking off SDTIBM’s go-to-market phase in Boa Vista ✨   Last week, in collaboration with the IFC - International Finance Corporation, THR's CEO and project director, Christophe De Bruyn, and Senior Consultant, Patricia Santos, visited Boa Vista to officially launch the go-to-market phase for the Sociedade de Desenvolvimento Turístico das Ilhas de Boa Vista e Maio (SDTIBM) to attract new investments. This important milestone began with the first Knowledge Transfer Sessions, focusing on key areas such as commercial communications and investor engagement.   These sessions mark the start of an exciting period for SDTIBM as we roll out a forward-looking strategy aimed at attracting sustainable tourism investments to Boa Vista. The coming months will be filled with dynamic initiatives, and we are confident this new approach will drive meaningful impact in the island.   A special thanks to Hermione Nevill, IFC Senior Tourism Sector Specialist, and Dália Gomes, Tourism Consultant for IFC, for their continued support; and to all attendees, including Cabo Verde TradeInvest, Instituto do Turismo de Cabo Verde, Câmara Municipal de Boa Vista, and SDTIBM, for their enthusiastic participation.   Should any potential investor be interested in knowing more about the opportunities in Boa Vista, feel free to contact us! Christophe De Bruyn Patricia Santos   #SustainableTourism #InvestmentAttraction #BoaVista #CaboVerde #TourismDevelopment #THR

Last week, Christophe De Bruyn, THR CEO, had the pleasure of attending the International Society of Hospitality Consultants Conference in #Dubai, marking 20 years of being part of this incredible community. This year was special, as it was the first time the conference was held in the #MiddleEast, a region we have worked closely with for the past 17 years. The energy and optimism around the industry's growth, particularly in this region, were inspiring, as we also celebrated the addition of talented new members. Some of the key #takeaways from the event are: 📈 Hospitality demand: We're seeing a return to 2019 levels, except in China and the MICE segment. However, price sensitivity, especially in Europe, is affecting rate growth in some destinations. 🏢 Branded residences: Dubai remains the global leader in branded residences. The discussions focused on how to differentiate between hotel-branded residences and standalone properties, ensuring the right match for buyers' lifestyle needs. 💡 Design trends: Exciting trends like biophilic design, experiential retail-branded hotels, and integrating local culture into hospitality spaces are shaping the future of hospitality design. We are looking forward to seeing how these insights shape the future! #networking #hospitality #tourism #investment #ISHC #opportunities

Did you know that #Dutch tourists are highly attracted to European destinations that offer rich cultural and historical experiences? Additionally, 84% of these cultural-seekers show a keen interest in fine dining, and 74% are particularly interested in visiting distinctive, lesser-known towns. This highlights the increasing demand for more genuine, locally rooted travel experiences. 🌿 Besides, #sustainability is becoming a priority, with 23% of this travel segment actively opting for trains or buses over flights, reflecting a growing commitment to eco-friendly travel options. Curious about the latest trends shaping tourism and how to attract more Dutch visitors? Let’s connect! 💡 Did you find this post insightful? Share it with your network! #TravelTrends #TravelInsights #ImageRank #DestinationPerformance #Travel #Tourism

🧘♀️ From #Wellness to #Wellbeing 🧘♂️ The wellness tourism sector is evolving to meet the diverse needs of modern travelers, prioritizing recovery, mental wellness, and holistic wellbeing, while moving from a self-focused approach to one that fosters active engagement with the environment. Some of the main trends identified include: ➡ Recovery Retreats focused on self-care and supported by technology and innovative treatments. ➡ Mental wellness drive retreats offering yoga and meditation for self-connection and mental relaxation. ➡ Wellness travel is attracting more men, particularly Millennials and Gen Z, who seek holistic health through various activities. ➡ Increase of personalized health assessments empower travelers to make informed lifestyle choices. ➡ The integration of art providing immersive experiences. ➡ Indigenous practices are gaining traction, offering transformative experiences rooted in local wisdom. ➡ Tailored sleep therapy programs on the rise, focusing on relaxation and recovery. ➡ Retreats dedicated to menopause and fertility, fostering shared experiences and expert advice. Explore how these trends are shaping the future of wellness tourism, while contributing to a more self-conscious traveler. Ready to navigate the evolving landscape of wellness travel? Contact us today! #WellnessTourism #MentalHealth #ArtWellness #CulturalHealing #SleepTourism #HolisticHealth #SustainableTravel #TourismTrends

🌿 Nearly 40% of Italian nature lovers still find inspiration through print media, like lifestyle and travel magazines. It’s clear that many Italians remain attached to traditional sources when searching for travel ideas, even though online reviews and search engines still hold the top spot. Furthermore, 65% of travelers in this segment consider direct flights a crucial factor when selecting their next holiday destination. This underscores the importance of destinations forming strategic partnerships with airlines to enhance air connectivity, positioning themselves as key choices for travelers. 📬 Curious about the trends shaping Italian travelers' preferences? Let’s connect! Did you find this post insightful? Share it with your network! #TravelTrends #TravelInsights #AwarenessRank #DestinationPerformance #BookingBehavior #Travel #Tourism

🏔 ¿Sabías que el 44% de los viajeros italianos amantes de la naturaleza prefieren reservar paquetes vacacionales directamente con operadores locales? Esta tendencia refleja la búsqueda de experiencias más auténticas, además de la comodidad de delegar la reserva de vuelos y alojamiento en el operador. Los datos indican también que el 72% de este segmento busca combinar la naturaleza con experiencias culturales e históricas, hecho que demuestra la necesidad de desarrollar una oferta turística diversa que pueda apelar a diferentes motivaciones y momentos del #travelerjourney. Entender estos comportamientos es clave para desarrollar estrategias de marketing y gestión de destinos que se alineen con las tendencias y necesidades de los viajeros, maximizando así la visibilidad y atractivo de los mismos. 📩  ¿Te gustaría conocer más sobre cómo atraer a los viajeros de naturaleza italianos? ¡No dudes en ponerte en contacto con nosotros! #TravelTrends #TravelInsights #AwarenessRank #DestinationPerformance #BookingBehavior #Travel #Tourism

🌍 Did you know that nature-loving Italian travelers have a clear seasonal preference when planning trips within Europe? September is their top choice for both long (14%) and short trips (10%), showcasing a love for the beautiful fall landscapes. For domestic adventures, Italians also have their go-to months. July (20%) and August (24%) are the most popular for extended getaways, while shorter trips peak in April (18%) and June (17%). Additionally, online inspiration plays a crucial role for these travelers. A significant 55% turn to search engines, and 54% rely on online review sites like #TripAdvisor, as their main sources of inspiration, underscoring the importance of maintaining a strong digital presence and a positive online reputation. 📬 Curious about what makes your destination a favorite among Italian travelers? Let’s connect! Did you find this post insightful? Share it with your network! #TravelInsights #Tourism #Data #InformedDecisions #DestinationPerformance #AwarenessRank #DestinationMarketing #DestinationManagement

✨Did you know that #French adventurers are notably influenced by family and friends, with nearly 69% drawing their travel inspiration from their loved ones? Additionally, it is impressive to see how #Egypt not only stands among the top five Middle Eastern destinations for visitation but also outshines #SaudiArabia, #UnitedArabEmirates, and #Qatar in visitor satisfaction, particularly within this travel segment. Understanding visitor behavior is key to develop tailored development and promotional strategies. 📩 Are you interested in learning more about how these insights can enhance your tourism strategy? Feel free to reach out! Found this helpful? Share it with your network! #TravelInsights #Tourism #Data #InformedDecisions #ExperienceRank

#Esports is rapidly becoming a significant driver of both #entertainment and #tourism, with events like Saudi Arabia's Esports World Cup and Seoul's esports strategy leading the way. These developments are not only drawing large crowds but also boosting local economies through tourism and related industries. Explore how esports is reshaping tourism and the opportunities it presents in our latest article from THR Senior Consultant Yahia Ibrahim. 👉 https://lnkd.in/eVHPy7CY Curious about the untapped possibilities esports can offer? Contact us to capitalize on this trend by developing targeted tourism strategies for your destination that align with the growing esports market. Esports World Cup Foundation Korea e-Sports Association #EconomicGrowth #THRStrategy #GlobalTrends #ForwardThinking

🚵♀️#Panamá y #Perú se destacan como los principales países de #LATAM que ofrecen las experiencias más satisfactorias para los viajeros franceses de aventura. Destinos como #BocasdelToro, #Cuzco y #MachuPicchu brindan una combinación extraordinaria de actividades acuáticas y de alta montaña para los más intrépidos. Normalmente, a la hora de elegir un destino de viaje, los medios más influyentes son las redes sociales en su conjunto. Sin embargo, en el caso de los aventureros franceses, los programas de televisión (41%) irrumpen por sobre otras redes sociales tan populares como Instagram (40%). Y es que entender el comportamiento de los viajeros es clave para adaptar las estrategias de desarrollo y promoción de los destinos, optimizando su relevancia y atractivo para cada segmento de viajeros. 📩 ¿Te gustaría conocer más sobre cómo estos datos pueden influir en tu estrategia de turismo de aventura? ¡Contáctanos para más información! ¿Te pareció interesante? ¡Compártelo con tu red! #TravelTrends #TravelInsights #Travellyze #ExperienceRank #DestinationPerformance #BookingBehavior