VideoHeroes

🌟 Day 2 at Digiday Publishing Europe, let’s keep the momentum going! If you’re here in Barcelona, don’t miss the chance to connect with Kike Rodríguez and dive into the big ideas shaping our industry. Here’s to impactful connections ahead! 👏

Big Conversations. Bold Ideas. See You in Barcelona 💬💡 Next week, we’re heading to Barcelona to dive into the latest innovations and challenges transforming the digital media landscape. Our team will be on-site, and we'd love to connect with you! Whether you’re curious about new strategies, cutting-edge tech, or just want to chat over coffee, let’s make it happen. This is your chance to collaborate, share ideas, and explore new opportunities with us. Reach out to Kike Rodríguez or Jose Carlos Cardenal to set up a time, and let's explore how we can shape the future together. See you in Barcelona! #DigidaySummit #PublishingInnovation #FutureOfMedia #BarcelonaBound

We’re incredibly proud to announce that our very own Alia Cherif Magraner, has been nominated in the Total Video category at the Ratecard Stars awards! 🏆🏆 This recognition is a testament to her dedication and the amazing work she's doing at VideoHeroes. 🙌 Thank you, Alia, for your leadership and for representing us so well! Don't forget to show your support and cast your votes! 🗳️: https://lnkd.in/ebvsUtU7 #CongratsAlia #TotalVideo #RatecardStars #ProudTeam #VideoHeroes

Top 10? We’ve made it even higher—we’re #7! We’ve been ranked #7 Top Mobile SSP in North America by Pixalate, and we’re feeling unstoppable! 🚀 This isn’t just about us - it’s about our incredible partners and team who push the limits every day. We’re committed to transparency, innovation, and delivering next-level results in mobile advertising. 📱 And guess what? We’re just getting started. The future of mobile advertising is bright, and we’re ready to keep raising the bar! #MobileSSP #Pixalate #NorthAmerica #Innovation #VideoHeroes

🌍 Taking Action for a Sustainable Future 🌍 We believe in making a real impact—beyond just performance metrics. That’s why we’ve teamed up with Scope3 to ensure our digital advertising is environmentally responsible. By complying with Scope3 Climate Risk standards, we’re helping our clients reduce their carbon footprint while achieving their campaign goals. From tracking emissions to eliminating ‘climate risk’ inventory, we’re committed to both sustainability and performance. Want to know more about how we’re driving greener media? Check out the full details on our landing page: videoheroes.tv/green-media 🌿 #Sustainability #AdTech #ClimateAction #DigitalAdvertising #Scope3 #VideoHeroes

🚀 Hold On Tight—We Just Unlocked More Power! 🚀 We’re excited to introduce an enhanced experience through our integration with BidSwitch, bringing more possibilities to your programmatic strategy.   Utilizing BidSwitch’s unique connectivity scale integrated with Videoheroes, you are gaining access to a wider range of premium traffic, more precise targeting, and even better campaign performance. Expect faster scaling, smarter demand acquisition, and improved ROI—all seamlessly woven into the experience you already trust, without sacrificing the quality you rely on. This partnership is all about delivering more of what matters—more reach, more precision, and more performance, all at your fingertips. #ProgrammaticSuccess #OptimizedGrowth #DigitalMarketing #PerformanceElevated

The Most Important Technology in Advertising Today? It’s the One That Measures and Reduces Your Carbon Impact. In a world rushing to adopt AI and automation, we can’t ignore the environmental impact that these technologies bring. The future of advertising isn’t just about innovation—it’s about responsibility. At VideoHeroes, we’re leading the charge with our Green Media Products (GMPs), designed to measure and reduce every campaign's carbon impact without compromising performance. Powered by Scope3, our GMPs help brands and agencies reduce their carbon footprint by targeting low-emission inventory and avoiding climate risk, all while delivering exceptional results. We believe sustainability and advanced technology must go hand in hand. Every campaign we launch using our GMPs not only drives results but also contributes to a healthier planet. Our message is clear: Doing good for the environment is good for business. As Kike Rodríguez, our managing director, said, "Green Media Products redefine what's possible in advertising." And that’s exactly what we’re doing—proving that sustainability and success can be seamlessly integrated. Read the full press release to learn how we’re pioneering this movement and offering advertisers the opportunity to achieve high-performing, environmentally responsible campaigns: https://lnkd.in/eXJuTM9u #Sustainability #MeasureCarbonImpact #GreenMediaProducts #AI #VideoHeroes #Scope3

What an incredible journey at DMEXCO - Digital Marketing Expo & Conference! 🚀 From engaging with the brightest minds in digital marketing to hosting an exclusive dinner that deepened our connections, we made every moment count. As platinum sponsors, we lit up the OMClub party and brought together visionaries for an unforgettable night. A heartfelt thank you to everyone who joined us in pushing the boundaries of what's possible. The energy was electric, and we can't wait to do it all again next year! Watch our highlights in the video below. 🎥 #DMEXCO #DigitalMarketing #Innovation #Networking #OMClub #VHrocks

It’s hard to believe it’s already been a week since DMEXCO - Digital Marketing Expo & Conference, where innovation and transformation were front and center. Our very own Alia Cherif Magraner, Senior Director of International Business Development at VideoHeroes, delivered key insights on three major trends that dominated the event: the rise of retail media, the shift to cookieless solutions, and the expanding influence of AI. As Alia shared: "These trends aren’t just shaping the future—they’re rewriting the rules right now. Retail media is exploding, with European sales set to hit €13.8bn this year. Brands are rapidly adopting first-party data, combining privacy and personalisation to redefine customer engagement. AI is revolutionising content creation and optimising programmatic ads for performance and sustainability." Alia’s words captured the essence of DMEXCO 2024: brands embracing data-driven, customer-centric, and AI-powered marketing strategies aren’t just staying competitive—they’re leading the charge in this new landscape. We’re proud to be part of these exciting conversations, and we look forward to continuing to innovate and help our partners thrive in the evolving digital ecosystem. To check out her full insights and hear from other industry leaders, read the full article here: https://lnkd.in/d_33qGZj #DMEXCO2024 #AI #RetailMedia #CookielessSolutions #DataDrivenMarketing #Innovation

🌍 Introducing VideoHeroes Green Media Products 🌍 We are proud to launch VideoHeroes' Green Media Products, powered by Scope3. Crafted with precision and a commitment to sustainability, our GMPs are designed to revolutionize digital advertising. Harnessing Scope3's cutting-edge emissions data, our innovative solutions empower brands and agencies to significantly reduce their carbon footprint while maintaining unparalleled performance. On average, GMPs have achieved a 70% reduction in emissions, setting a new standard for eco-friendly advertising. “At VideoHeroes, we believe in a future where sustainability and high performance go hand in hand,” said Kike Rodríguez, Managing Director at VideoHeroes. “Our Green Media Products are a testament to that belief, offering brands a powerful tool to achieve their goals responsibly.” David Fischer, Head of Global Ad Tech Platforms at Scope3, added, “By integrating Scope3’s emissions data into the intelligence behind VideoHeroes’ platform, we’re helping brands optimize campaigns while minimizing their environmental impact.” Experience the next generation of sustainable advertising. Discover how our Green Media Products can elevate your campaigns and make a positive impact on the planet. Learn more: https://lnkd.in/dnsF48VY Join us in leading the change. 🌿 #Sustainability #GreenMedia #DecarbonizeAdvertising #VideoHeroes #Scope3