SENSESBIT Global

Many small businesses fear sensory analysis, thinking it's a "luxury" only accessible to the largest companies. They believe investing is risky, but... what’s really riskier? 🎯 Betting on sensory analysis to ensure your product succeeds with consumers. ⚠️ Or launching it blindly and hoping it works. In our new article, we show you how it's indeed possible to carry out sensory analysis without big resources and maximise your results. #SensoryAnalysis #ProductDevelopment #Innovation #Newsletter

If you don't yet have a robust quality control system, you might be losing your competitive edge ⚠️ Quality is what motivates consumers to pay more for your product, but its importance goes beyond price: typically, the only difference between a "premium" product and a "standard" one is its sensory profile. 📊 In our Sensory Quality Control playbook, you will find a guide to establishing an effective system, from defining standards to the best evaluation methods. With SENSESBIT, your quality control is guaranteed 🚀 📥 Download it here: https://lnkd.in/dntCrFNQ #QualityControl #SensoryQuality #SensoryAnalysis #FoodIndustry

Do you want to know if your consumers love your product? 🧐 Choosing the right approach can be tricky. That's why this week we explain the differences between a focus group and a consumer study. 👉 Click here and discover which one is right for you! #SENSESBIT #SensoryAnalysis #FocusGroup #ConsumerStudy #FoodIndustry #Newsletter

When the brand no longer matters ❌🍦👀 Multinational companies have been battling against the unstoppable rise of store brands for years. Strategies like aggressive discounts or "value-added" portfolios have been their usual response. But if sales continue to decline, perhaps it's time to ask... Is innovation really happening in what truly matters? Today’s consumer is demanding, looking for more than just an attractive price. They want an experience that makes them choose the product again and again. 👉 It’s not enough to offer a more expensive yoghurt and call it "premium." There must be a perceptible difference that the consumer values. 👉 No promotional strategy can compensate for a product that doesn’t win their taste. This goes far beyond the ingredients. If store brands have managed to gain ground, it’s because consumers don’t perceive enough difference. The solution? Refocus on the sensory experience. It’s no longer about competing on price or innovation. What truly matters is being sure you’re offering something better 💬 #SensoryAnalysis #FoodIndustry #PrivateLabel #Innovation #ConsumerExperience

If you still think a sensory study and a market study are the same, it’s time to clear that up! ❌🔍 Choosing between one or the other can completely change your results, and since this isn’t the first time we’ve encountered this confusion, we’ve prepared an article to break down their differences and help you make the right decision💡 👉 Find out more here: #SENSESBIT #SensoryAnalysis #MarketStudy #SensoryStudy #Newsletter

If you thought spiciness was a flavour, you’ve got it wrong. Just like the astringency of tea, the burning sensation of alcohol, or the fizziness of champagne, spiciness isn’t a flavour: it’s a trigeminal sensation 🌶️ 🥂 Did you know that? 🤔 #SensoryCuriosity #SensoryAnalysis #SENSESBIT #TrigeminalSensation

We know your cream is effective, but… is it truly pleasurable? Offering a complete experience is no longer optional. Consumers don’t want to choose between efficacy and enjoyment; they seek products that deliver results while transforming their routine into a moment of well-being 💆♀️🧴 The rise of self-care has pushed the cosmetics industry beyond functionality, integrating sensory science to turn skincare into a true ritual. Find out more in our latest article 👇 #SENSESBIT #SensoryAnalysis #Cosmetics #Newsletter

📈 How a yoghurt producer proved to be better than the leading brand and increased sales by 200%. 🔍 The challenge: A dairy company aimed to enter the market with a new range of natural yoghurts. However, they faced a problem: consumers trusted the leading brand and were reluctant to try a new option. Additionally, distributors hesitated to allocate shelf space without proof that the product had potential. They needed a data-driven strategy to demonstrate that their yoghurt not only competed but outperformed the leader. 💡 The discovery: With SENSESBIT, the producer conducted a comparative study between their yoghurt and the leading brand. The results revealed that: ✅ 70% of consumers preferred their yoghurt in blind taste tests, highlighting its creamier texture and natural flavour.  ✅ Brand perception had more influence than actual quality in purchasing decisions.  ✅ Distributors showed greater interest when presented with concrete data on consumer preference. 📊 The solution: Armed with this data, the yoghurt producer implemented an effective strategy: 📢 Evidence-based marketing: They leveraged the test results to strengthen their communication and stand out in the market. The findings were integrated into packaging and campaigns to encourage product trials.   🛒 Negotiation with supermarkets: They presented consumer preference data to persuade retailers to stock their yoghurt in more locations. 📈 The results: ✅ Sales increased by 200%, exceeding initial projections.  ✅ Revenue grew by €100,000 in the first year. ✅ Return on investment (ROI) of 300%, meaning €3.00 in additional revenue for every euro invested in SENSESBIT.  ✅ Expanded supermarket presence, securing 50% more shelf space in key retail locations. 🔑 Key takeaway: In the dairy industry, consumers tend to choose what they already know. However, sensory analysis can be the key to breaking barriers, gaining credibility, and accelerating the growth of a new product. 👉 Want to prove that your product is better than the competition? Let’s talk! #SENSESBIT #SensoryAnalysis #SensorySoftware #SuccessStory #DairyIndustry

They say perfection doesn’t exist... but in the sensory world, we spend our lives chasing it. And when it comes to selecting tasters, the challenge becomes even greater. This week, we’re revealing the key secrets to building an efficient and precise tasting panel. Because even if perfection doesn’t exist… the ideal taster for each situation does👇✨ #SENSESBIT #SensoryAnalysis #TastingPanel #Taster #Newsletter

In the industry, consistency is synonymous with trust, and this can sometimes pose a great challenge. Discriminative tests help us detect even the most subtle differences between batches, ensuring that products reach the consumer with the same sensory properties as always. This week, our colleague Sara Domínguez Torres shares a common case in the sector where these tests take the spotlight 🔍 Don't miss it! 👉 📖 #SENSESBIT #SensoryAnalysis #DiscriminativeTests #FoodIndustry #Quality #Innovation