Advance B2B | Marketing Agency

Siili Solutions is a full-scale development partner for digital services. Their team innovates, designs, builds, and runs flexible solutions from the drawing board to real client value.
 When their new Marketing & Communications Director, Valtteri Taube, reached out to us, his team had some evergreen marketing headaches to battle: 🦔 Is Siili using its advertising budget for the right things? 🦔 What should be prioritized next on their long marketing backlog? We assembled a team of experts to analyze each digital marketing area down to the smallest detail.🔬 Based on Siili’s business objectives, we then gave recommendations for both quick wins and longer-term actions. ✅ Read the whole story: https://hubs.la/Q02f-GYh0 #marketingaudit #b2bmarketing #hubspot

Should you do Marketing Automation with HubSpot? Yes you should. A simple example from our customer's automations from the last couple of months. Goal: Increase the number of people who register to also purchase. Implementation: A welcome email chain after the registration and another if they have not purchased in the first 7 days. Result: With automations 64 % of the customers order (without automations 47 %). The average time for the first order after the registration is 12 days (without automations 31 days). The audience size here is a bit over 1000 and the average order size is hundreds of euros so it also makes a monetary difference. There are no differences with the groups except that we only send marketing for those who have given permission, all the other factors stay the same. If you have though about marketing automation, start today. Start with the most obvious use cases and don't be afraid if they are not perfect. The important thing is that you get the machine rolling. Then you can go more granular and hone your messages, do A/B testing and more personalization.

Having trouble with email nurturing? READ THIS! https://lnkd.in/d8BpKYKD

Recorded a podcast with The Growth Hub Podcast ❤️ Topic 👉 Low-cost lead magnets: Engineering as Marketing (or side-project marketing, or tool-based marketing, or whatever you wanna call it) Thanks to Clément René from Advance B2B | Marketing Agency for the great chat. Hope I gave some clarity on what it is and why it's so powerful for marketers!

Is Tool-Based Marketing Your Next Move? In episode 106 of The Growth Hub Podcast, Jean Bonnenfant (Head of Growth at Trezy) uncovers how creating valuable, free tools can naturally and effectively lead prospects to your paid product or service. The episode, in short: - Jean gives a thorough definition of what Engineering as Marketing is - shares his experience with this practice, - shares advice to limit the number of unqualified leads free stuff usually generates, - and what you need to be careful about not to damage your sales when giving too much away for free and what you should focus on to track the performance of your free tools. Find it here: https://lnkd.in/dbk5ccKq

We had the AB2B Halloween afterwork yesterday. 👻 Among all the nice snacks and drinks and mingling, we also discussed a little bit about what we're expecting 2025 to bring. What are the things marketers should focus on? The key takeaway from my speech was this: 🎃 As marketers, we can't wait for everything to be perfect before being able to execute. We might not have all the data and insights we want, but we must be able to play with the cards we get. We can't get stuck in forever planning and planning and never getting any actual sh*t done. 🎃 This is a polycrisis era we're in, and five-year plans are gone – even the one-year plans are sometimes gone. Companies are creating adaptive strategies rather than set-in-stone plans; the marketers must be adaptive, too. What do we need, then? 🎃 Crystal clear goals, big & ambitious visions to go for, and meaningful stories to live – but otherwise, the ways of getting there are in constant movement; if we don't keep our eyes open, we will fall behind. TL;DR: it's not about how fast we can run after the newest shiny AI object there is: the success factors for marketers next year (and beyond) are 👏 flexibility, 👏 resilience, 👏 and constant learning. 👏 #marketing #marketingstrategy #b2bmarketing

Can AI discover new insights and patterns that humans may have missed? The short answer? "YES! But..." Discover how we integrate AI into our day-to-day work! From creative content generation to efficient customer research, learn how AI can be your ally in the digital world. Read more in this article: https://hubs.la/Q02RPRF30

The challenge: Unifying 5 unique brands under one domain 😱 Our approach: Building a multi-brand HubSpot environment 🤠 This new customer story covers how we worked with Y Soft to build a consistent experience on a 5-brand HubSpot website. 🧡👇 You’ll find comments from Audrey Agahan, VP of Marketing at Y Soft, Jitka Hodalova, Digital Marketing Specialist at Y Soft, and our very own Mikko Laaksonen, HubSpot lead at Advance B2B | Marketing Agency. Enjoyyyyy! 👉 https://lnkd.in/duQABF-Q #hubspot #hubspotpartner #branding

Do you nurture your contacts? 👀 And are you happy with your nurturing performance? 👀 In any case, nurturing is hella tough. But it's also necessary for B2B companies... This is why we took a good look at how we do it for our own marketing operations, and ... decided to show you how we do it. Heidi wrote a fantastic piece you can find here: https://lnkd.in/dPd_ZXYz

According to Niko Laine, CFOs are not dragons guarding their treasures. In fact, they like spending money! But then, why do they often say ’No’ to marketing budget requests? Some answers here: https://hubs.la/Q02RPRD50