Baestyle Group - Yeppo & Soonsoo

🎉 Great news, for real! The Korean Economic Daily (한국경제) featured the success story of Hwarang' by interviewing Seung-Goo Kim and Elisa Ahonpää-Kim (Founder and Vice President, Founder and CEO of Baestyle Group - Yeppo & Soonsoo respectively). According to The Korean Economic Daily, 💜 "Hwarang' has quickly expanded its distribution network in just over a year since its launch, emerging as a new powerhouse in K-beauty in Europe. It is now available in Åhléns AB and Sokos, the largest department store chains in Sweden and Finland." 💜 "Hwarang' products contain ingredients from Korean traditional herbal medicines, such as bellflower. The representative product, 'Bellflower Cleansing Balm’, focuses on maintaining moisture, taking into account of the cold and dry weather of Northern Europe." 💜 The Founder and Vice President, Seung-Goo Kim, shared that: “As a K-beauty brand run by a Finnish person who loves South Korea, we hope to be more recognized and appreciated in Korea in the future.” ❓ For reference, the Korea Economic Daily is the most widely circulated economic newspaper among Korean professionals. It is highly esteemed for its content, which effectively caters to a diverse readership across various age groups. 📰 Read the newspaper article here: https://lnkd.in/ekJGiG2J 🛒 Check out Hwarang's products available globally at YesStyle.com: https://lnkd.in/ei_ufmfd Newspaper article credits: 오형주 기자, 한국경제 #kbeauty #koreanskincare #nordiceurope #beautyindustry #koreanmarketexpansion

✨ Yesterday we had the pleasure to attend Colliers' wellness event upon invitation to share the importance of skincare and makeup in promoting skin health conditions, emotional well-being, and self-expression. Also, we had a chance to present prestigious Korean beauty brands on our table, like Hwarang', Anua, SKIN1004, MEDIHEAL (메디힐), VT Cosmetics, ETUDE, Espoir, Dasique, and TIRTIR. Thank you Colliers for hosting this beautiful event! 🛒 Click to check out Hwarang's products available globally at YesStyle.com: https://lnkd.in/ei_ufmfd cc. Saana Tabell, Oona Aleksia Hykkönen, Kaffa Roastery, Pilates & Barre Glow #kbeauty #koreancosmetics #koreanskincare #beautyevents

🎉 It's Monday again, so let's start the day with a refreshing news! We're happy to share that our Yeppo & Soonsoo shop in Sweden was featured on a Korean influencer's YouTube channel - Aelia, who is living in Sweden and has 34.8K subscribers!   According to Aelia, 💜 "There are things that are really popular in Korea, things that are completely recognized in Korea."   We're constantly working hard to bring the best to our customers. Your beauty journey to Korea starts with Baestyle Group - Yeppo & Soonsoo!   For those in Sweden, visit us at: 🌱 Stockholm (Gallerian & Liljeholmen) 🌱 Göteborg (Femman) 🌱 Malmö (Triangeln)   For those in Finland, visit us at: 🌱 Helsinki (Mall of Tripla, Forum, Itis) 🌱 Espoo (Iso Omena, Ainoa) 🌱 Vantaa (Jumbo) 🌱 Tampere (Ratina) 🌱 Jyväskylä (Seppä) 🌱 Oulu (Ideapark) 🌱 Raisio (Mylly)   🛒 For those in EU countries, check out our online shop with fast delivery: https://www.yeppo.fi/en   📺 Watch Aelia's full video on YouTube: https://lnkd.in/epVXKUjr   Photo credits: 아엘리아 Aelia   #kbeauty #koreancosmetics #koreanskincare #kbeautyshop #sweden #sverige #stockholm #göteborg #malmö

Thank you ELLE Magazine for your trust on our visions!✨

✨ We're happy to announce that ELLE Magazine interviewed our Sweden Country Manager at Baestyle Group - Yeppo & Soonsoo (Mia Kim), to share her insights on "2025 Top 7 K-Beauty Trends"! So, what are the most essential Korean beauty trends that you shouldn't be missing? 💜 Polydeoxyribonucleotide (PDRN) from salmons: In skincare products like serums and creams, PDRN boosts collagen production and cell renewal. It also brings powerful anti-inflammatory benefits, and enhances your inner skin glow, refines texture, and delivers deep hydration all at once! 💜 Cushion Foundation: The newest cushion foundations come with a whole new formula. Previously light and runny with skincare elements, they now offer a richer, more full-coverage finish for a flawless look. 💜 Toner Pads: Toner Pads are multifunctional products that can be used as the final touch in your cleansing routine, a rejuvenating face mask, or simply swipe it over your face for an instant refresh before makeup! 💜 Sheet Masks: Sheet masks are now diversifying. There are masks designed for eight-hour use, bulk packs of 100 masks, and reusable sheet masks for multiple applications – achieving the ultimate in convenience and care. 💜 Blush: Korean blushes are nourishing, which deliver a radiant, dewy, healthy, glowing, and fresh look finish. 💡 Wanna know more? Discover more from ELLE: https://lnkd.in/edQ_p5pM 🛒 Check out the K-beauty products you need at Yeppo & Soonsoo: https://www.yeppo.fi/en Shout-outs to Veronica Henriksson, TIRTIR, MEDIHEAL (메디힐), Numbuzin and Make p:rem! Photo credits: ELLE Magazine #kbeauty #skincaretrends #koreancosmetics #beautyindustry #pdrn

We're #hiring 💜 Apply now or share with your network!

Nyt olisi tarjolla unelmatyö markkinoinnin ja kosmetiikan parissa!🤩 Oletko työskennellyt monipuolisesti markkinoinnin parissa, ja haluaisit päästä kehittymään lisää? Etsimme nyt joukkoomme Markkinointipäällikköä! Hae nyt tai vinkkaa kaverille!

🌟 Exciting News! 🌟 We’re thrilled to share that our CEO, Elisa Ahonpää-Kim, was interviewed by Iltalehti, and the feature was published today! 🎉 In the interview, Elisa dives into the inspiring history of Baestyle Group and Yeppo & Soonsoo, shedding light on the journey, challenges, and successes that have shaped our story. It’s truly an honor to be recognized and have this opportunity to share our journey. Check out the interview here: [https://lnkd.in/eEBeH3VM] #BaestyleGroup #YeppoSoonsoo #ILTALEHTI

Oli ilo olla mukana tuomassa hyvää mieltä 💜

🌟 Exciting Highlights from the I LOVE ME Exhibition! 🌟 We are thrilled to share our experience at the recent I LOVE ME exhibition, where we had the fantastic opportunity to connect with our valued customers and showcase our latest products at exclusive discounts. 💖 Our goal was to create a shopping environment that people truly enjoy, even in the hustle and bustle of a small space. We believe that shopping should be a delightful experience, and we were dedicated to making that happen! A special moment for us was when our CEO, Elisa Ahonpää-Kim, was interviewed live on the Huomenta Suomi program on MTV Oy. 🎤 In her interview, she emphasized the technology-driven nature of K-beauty, highlighting its preventative approach to skincare. Unlike traditional treatments, K-beauty products provide easy access and user-friendly solutions to skin health. Thank you to everyone who visited us and made this event memorable. We look forward to continuing to build relationships and serving our customers with the best service to provide innovative skincare solutions.