Smartly

Ready to future-proof your marketing? Enter: Smartly Digital Trends Report 2025 🔮 Top 3 trends to watch: ✨ The Year of Convergence: Industries and tech are merging, unlocking new opportunities. 💰 Shift in Budgets: Walled gardens are taking center stage as brands seek more control and impact. 🚀 Rising Confidence in AdTech: Innovation is booming, and brands are all in on cutting-edge solutions. 📥 2025 will be here before you know it—download the full report now: https://bit.ly/4fNtyLM Which trend excites you most?

AI isn’t just transforming #advertising — it’s shaping the future of marketing. Right now, 90% of marketers are using automation, and 70% are seeing success with AI tools — a notable increase from last year. What’s even better? Most feel confident that AI is safe and scalable, with safeguards in place to protect brand integrity. Whether it’s for data analysis, web content, or personalized recommendations, #AI is helping marketers get more creative, more personalized, and deliver better results. Curious about how it’s all evolving? Check out our 2025 Digital Trends Report for a deeper dive: https://bit.ly/4fNtyLM #adtech #digitalmarketing

As 2025 picks up speed, marketers are evolving their playbooks—7 in 10 are blending strategies, focusing on both building awareness and capturing demand to drive purchases and close the loop. It’s not just strategies coming together—social and #media teams are merging too, especially in companies with growing #marketing budgets. At Smartly, we spotlight these trends annually to help marketers stay ahead. Curious about what's shaping 2025? Dive into our full Digital Trends Report: https://bit.ly/4fNtyLM Which trends are you most excited to explore this year? #digitalmarketing #adtech

We are hiring! 📣 Looking for a Senior Software Engineer with quality & developer experience in #Berlin. 🇩🇪 In this unique role, you'll tackle complex #engineering challenges at the intersection of platform engineering, quality and developer experience — with impact across the entire Product & Engineering organization. ⚙️ Join us to build tools to validate frontend and backend performance, AI agents to improve DevEx, ensure the resiliency of systems to failures of components they depend on, expand and improve tooling and infra for functional automated testing. Apply now 👉 bit.ly/4hgDb6z #WorkSmartly

We’re headed to Riyadh ✈️ Honored to be invited to the RLC Global Forum’s 2025 annual meeting tomorrow. Our Chief Revenue Officer, Matt Bush, and Director, Enterprise Sales, Farimah Moeini, will be on the ground and ready to connect. If you're attending, drop a comment and let us know — we’d love to meet and share how Smartly is advancing the future of #advertising.

🚀 Excited to have joined Axios’ newly launched Media Trends Executive membership—a one-stop hub packed with the insights, industry trends, and connections you need to stay ahead in #media and #advertising. Congratulations Sara Fischer and Kerry Flynn for leading the charge! Join us! You can sign up here 👉 https://bit.ly/4gpFrHv

We are hiring! 📣 #APAC Customer Success Managers, listen up! Are you passionate about being at the forefront of the #advertising industry? Do you take pride in driving customer retention and growth by understanding business needs and helping customers succeed? 🎯 We’re looking for a dynamic Customer Success Manager in Manila to help advertisers unlock greater ad performance and creativity. Join our global team to transform the advertising experience for brands and their consumers! ⚡️ Apply now 👉 bit.ly/4h4hd6c #WorkSmartly

Happy Lunar New Year from all of us at Smartly! 🧧 🐍 We’re embracing the Year of the Snake, which symbolizes wisdom, intuition, transformation, and renewal. The Year of the Snake directs its energy towards transformation, adaptability, intention, and affirming growth that leads to new beginnings. Themes that are perfect as we kick off an exciting 2025. To celebrate, our teams across the globe are marking the occasion with delicious treats and fun fortunes — swipe through to see the festivities in our offices. Wishing everyone peace, prosperity, and joyful new beginnings this Lunar New Year ✨

The #adtech industry is in the midst of a transformative shift powered by #AI innovation — a change explored by journalist Mark Smith in ExchangeWire's latest piece: DeepSeek, OpenAI, and the AI Bubble: Is the Growth Sustainable? Our VP of Global Creative Services, Stephen Vallera, shared insights on how AI is revolutionizing creative workflows by enhancing creativity, eliminating remedial tasks, and enabling greater personalization. "AI is a collection of dials, not a switch. It’s our job as creative thinkers, leaders, and collaborators to fine-tune these in order to get the most impactful, most exciting outputs." Dive into the full article for more insights from Stephen on how AI is reshaping the ad tech landscape: https://bit.ly/3ClueKe And check out our 2025 Digital Trends Report for tips on staying ahead: https://bit.ly/4fNtyLM

Ready to switch from Google Video Action Campaigns to Demand Gen? Here's why you should: 👇 Advertisers uploading both #video and image assets to Demand Gen saw 20% more conversions at the same cost per action than those who uploaded video assets only. That’s where Smartly comes in—to make your move seamless and impactful: ⚡ Produce: Easily share video creatives across channels, follow YouTube best practices, and automate uploads to save time ⚡ Personalize: Reach the right people with the right content ⚡ Perform: Get insights to fight ad fatigue and keep creatives fresh 🎥 Check out the video to see it in action! #adtech