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"Experiences" are becoming a growth engine for the travel sector. An expanding segment of travelers are demanding immersive, cultural interactions at destinations as an alternative to checklist visits of famous sights. The tours and activities sector was valued at $239 billion in 2019 and is forecast to hit nearly $300 billion by 2025. “The biggest trend that affects all of travel — so hotels, destinations, transportation — is the rise of experiences as the driver of the trip,” said Douglas Quinby, the co-founder and CEO of Arival, an events and research business. Check out Toristy - they focus on unique experiences and are the official global supplier for Mastercard Priceless! #travel #traveltech #travelindustry #traveltechnology #toursandactivities #tourism #experiences #tourleader #travelleaders #touroperator https://lnkd.in/d6k7UYSj