iPhone 13 still selling well -- and Apple expects iPhone 14 to do even better
Apple's iPhone 13 is continuing to sell well months after its launch and despite a downturn in the overall smartphone market -- and the iPhone 14 could still sell even better.
iPhone 14 Pro renders
Amid signs of a cooling global smartphone market, two sources in Apple's iPhone supply chain have told Reuters that the company's most recent handsets are still selling well in July -- months after their release.
One source said that July 2022 shipments for Apple's iPhone 13 and iPhone 13 Pro lineup were a third higher than July 2021. That's unusual, given that iPhone sales typically slow down in the summer months prior to new models being released around September.
Analysts have also taken note of the unusual demand patterns in 2022. Back in April, JP Morgan's Samik Chatterjee told investors that the iPhone 13 was selling better than past generations -- a trend that could lead to what he calls a "structurally higher market share" for the company in 2022.
Apple itself is expecting its iPhone 14 to do better still. Reuters reported that Apple recently conveyed its higher-than-usual expectations to suppliers in initial forecasts as it carried out trial production of the company's next-generation smartphone.
Some analysts also appear to agree with Apple on this point. Well-connected TF Securities analyst Ming-Chi Kuo wrote in June that he expects the iPhone 14 to see much higher demand than the iPhone 13 in China, a critical market for Apple.
The iPhone 14 lineup is expected to bring new features to Apple's lineup, with the most dramatic updates reportedly being reserved for the iPhone 14 Pro. The high-end models are rumored to sport better cameras, always-on displays, and a new pill-and-holepunch cutout to replace the sensor notch.
Read on AppleInsider
iPhone 14 Pro renders
Amid signs of a cooling global smartphone market, two sources in Apple's iPhone supply chain have told Reuters that the company's most recent handsets are still selling well in July -- months after their release.
One source said that July 2022 shipments for Apple's iPhone 13 and iPhone 13 Pro lineup were a third higher than July 2021. That's unusual, given that iPhone sales typically slow down in the summer months prior to new models being released around September.
Analysts have also taken note of the unusual demand patterns in 2022. Back in April, JP Morgan's Samik Chatterjee told investors that the iPhone 13 was selling better than past generations -- a trend that could lead to what he calls a "structurally higher market share" for the company in 2022.
Apple itself is expecting its iPhone 14 to do better still. Reuters reported that Apple recently conveyed its higher-than-usual expectations to suppliers in initial forecasts as it carried out trial production of the company's next-generation smartphone.
Some analysts also appear to agree with Apple on this point. Well-connected TF Securities analyst Ming-Chi Kuo wrote in June that he expects the iPhone 14 to see much higher demand than the iPhone 13 in China, a critical market for Apple.
The iPhone 14 lineup is expected to bring new features to Apple's lineup, with the most dramatic updates reportedly being reserved for the iPhone 14 Pro. The high-end models are rumored to sport better cameras, always-on displays, and a new pill-and-holepunch cutout to replace the sensor notch.
Read on AppleInsider
Comments
I wonder if Apple services are helping iPhone gain market share? Are all services available in China? Would be wonderful if iPhone gains %2 market share worldwide annually.
END RELEVANT POST
START SLIGHTLY OFF-TOPIC RANT:
The problem with Apple not gaining 70% market share again is that it’s cheaper and easier sometimes to just buy knockoffs.
Apple needs to fix Apple TV/gaming, add more Services content, allow Beats to be as big as possible, lower the price of M1 Macs or make a MacBook SE. The ecosystem just isn’t sticky enough yet. Maybe the mixed reality headset/Glasses will be the tipping point. Had Apple released the Car already and took gaming seriously 5 years ago, we’d have Japan market share (60-70%) worldwide.
Of course that makes Apple a knockoff brand!
Apple priced itself out of the 70% share position so the overall situation is understandable with regards to market share but could change at any point.
Imagine an iPhone 'services' phone that you get 'free' as long as you sign up to a host of services. Like the router with your ISP contract.
As for the rest, that is a lot of 'ifs' and even then would not be a guarantee of anything.
Apple minimum should be 50%. The problem is, Android emulates the exact same multitouch surface so Facebook for example, can have an identical app on a Huawei iPhoney. Take away apps from knockoffs and they will collapse overnight.
So Apple needs differentiators that are harder to knockoff:
Original content (Games, TV, etc.)
Cant be apps because knockoffs have the same UI and functions.
Allow Beats to be huge
Knockoff Beats will have barriers to be 100% Apple compatible.
MacBook SE
Knockoffs from Samsung or the MateBook Pro cannot utilize the M1 chip.
Glasses
Iffy because Huawei can create knockoffs and rip-off the OS so Facebook for example, can just run an identical app on the knockoff. Could be a tipping point for switchers though and I’m sure Apple will be more aggressive with protecting their software this time compared to iPad.
Apple Car
Hard for knockoff brands to copy but not impossible. Samsung would be first to make a knockoff in this market because the have tings in place. Cars and manufacturing plants.
See: iPhone.
Acquire big companies
Read my Peloton comments in the Apple Insider article. Would be brilliant. Would add to Apple One and Fitness+. Pricey acquisition but the boost in marketshare across the board will pay off.
Notice, everything I suggested is to make the ecosystem more sticky and make knockoff iPhones less enticing even when they give them away.