Vous êtes confronté à des ruptures de communication entre le marketing et les ventes lors des lancements de produits en ligne ?

Sometimes merge roles. Blurring the lines between marketing and sales by creating hybrid roles can foster better communication and collaboration. When team members understand both perspectives, they're more likely to work seamlessly together, eliminating silos and driving more cohesive strategies for product launches.

Marketing & Sales United Shared goals = Success Marketing generates leads, Sales convert them. Regular meetings keep everyone aligned. Same-page goals & shared vision for launch.

In my opinion, Having these breakdowns are all too common. - Keep both teams aligned with consistent meetings. - Use AI tools like Slack or Asana for better communication and collaboration between teams. - Align marketing and sales goals, Shared success metrics build better teamwork.

🎯PRO TIP: Consider implementing shared Key Performance Indicators (KPIs) that both marketing and sales teams are accountable for. This not only fosters collaboration but also ensures that both teams are equally invested in the outcome. Tools like integrated CRM systems can provide real-time data and insights, allowing both teams to track progress and make data-driven decisions.

Establish Clear Goals and Objectives Unified Goals: Ensure both marketing and sales teams are aligned on the overall goals of the product launch. This includes understanding key metrics such as target sales figures, customer acquisition goals, and revenue targets. SMART Objectives: Develop Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) objectives that both teams can work towards. Clearly communicate how each team’s efforts contribute to these objectives.

Conducting regular check-ins and using dashboards for real-time progress tracking can help identify potential bottlenecks early, allowing for timely interventions. Encouraging a culture of proactive communication where team members feel comfortable raising concerns or suggestions can also lead to more efficient and effective collaboration.

Sin dudas las herramientas digitales de planeación, planificación, CRM´s y demás son, a día de hoy, vértebras imprescindibles de las columnas empresariales. Pero no todo lo que brilla es oro. A veces la curva de aprendizaje de estos softwares y la conexión entre todos los equipos de la empresa suele crear más atrasos que facilidades. Mientras la digitalización se asienta cómodamente en los negocios y se establecen como un brazo más (y no como una piedra en el zapato), es fundamental mantener reuniones presenciales para aclarar y refrescar los objetivos principales de la empresa. E incluso una vez todas las herramientas digitales estén totalmente incorporadas en los procesos del negocio, jamás hay que dejar de lado el contacto humano.

Facing communication breakdowns between marketing and sales during online product launches? Collaborative training bridges this gap. It aligns both teams on objectives, tools, and strategies. By fostering a culture of continuous learning and open communication, we ensure seamless coordination, timely feedback, and unified efforts, leading to more successful and cohesive product launches.

La formación colaborativa es sin dudas una de las ideas que más recomiendo, apoyo y divulgo. No solamente entre el departamento de márketing y ventas; sino que también entre equipos (o representates) del departamento de logística, atención al cliente y recursos humanos. Hasta los departamentos contables/financieros tendrían que tener hueco en esas formaciones en conjunto. Para mí, todo negocio tendría que tener un departamento matriz holístico desde donde se sub-dividen las distintas áreas; pero con una columna vertebral en común. Es la mejor (y creo que única) manera de hacer de todo tu equipo, un mismo equipo, y así empujar todos hacia la misma dirección.

Collaborative training brings both teams together to align goals, share knowledge, and practice joint planning. This united front ensures a smooth, customer-centric product launch. No more silos, no more misunderstandings. Just one team, one goal, and one successful launch! Train together, win together!

Online marketing and category management should work in tandem, using agile collaboration methods to enhance effectiveness. Category managers can provide insights into product trends and customer preferences, which help marketers tailor their campaigns. Conversely, marketing teams can share customer feedback and engagement metrics that inform category strategies, ensuring that offerings are aligned with market demands. Agile collaboration means holding regular cross-departmental meetings and using shared digital tools to update each other in real-time. This approach allows both teams to quickly adapt strategies based on data and feedback, ensuring that marketing efforts are well-targeted and category decisions are customer-focused.

Después de cada partido, el equipo se reúne con el equipo técnico para repasar errores y aciertos. Después de cada misión, los soldados se reúnen con sus mayores para repasar errores y aciertos. En nuestro negocio, después de cada campaña de márketing, tenemos que reunirnos a repasar errores y aciertos. ¿Qué se hace después con esa data? Se toma como paradigma para el siguiente plan, para la siguiente campaña. Para el siguiente partido o para la siguiente batalla. Para que no haya sido en vano y compute como experiencia. Para así, mejorar en lo que somos buenos, pulir aquello en lo que aún no lo somos tanto y por último pero no menos importante: No tropezar con la mismas piedras una y otra vez.

Common reporting of KPIs and funnel analytics is critical. I've seen teams using completely different attribution models, analytics tools or reporting tools... complicating or breaking analysis! Yikes!

Totally agree to that & also to add that by sharing this integrated data and ensuring both teams are data-literate, you can: - Shatter silos and foster collaboration - Create a shared understanding of customer needs and preferences - Develop targeted strategies that resonate with your audience - Enhance customer experiences, improve conversion rates, and drive loyalty - Fuel business growth through informed decision-making This integrated approach enables marketing and sales teams to work in harmony, leveraging data to drive customer-centric strategies that propel business success."

Of course, assign action heroes- who does what...But ultimately, know that the buck stops on your desk. Don't blame or pass the hot potato- you are the ultimate decision-maker. So keep track, follow through and pick up any breaks to fix it.