Voici comment vous pouvez assurer la longévité de votre carrière en marketing produit.

There will always be new trends and technologies. But forget the trends for a minute. It's not about the trends; it's about your users. If there's new technology that will improve user experiences or product adoption, then sure thing, go for it. If it doesn't, focus on what really helps your users. Don't immediately start thinking of how to integrate Web3 and AI into your product. Think about whether (and how exactly) they make life better for your users. When you do that, you won't have generic use cases like an AI chat bot or an NFT (no shade). Instead, you'll find more specific use cases like advanced personalisation that fits into your product's context.

All changes are good, even if you are not convinced at the beginning. New reglementation, new product, discontinuation,... All new things allow you to think differently, help you to think out of the box. Because routine is the enemy of every marketer, analyze what are the consequences of this change. You will have negative impact but it also brings new opportunities, it modify the portfolio, sometimes the market,.. Marketing is also driven by change!

I have been through this path and I’ve come to understand that Change isn't just about reacting; it's an opportunity to unleash your creativity! New challenges push you to develop innovative approaches and test uncharted territory. This constant evolution keeps your marketing fresh, engaging, and ahead of the curve.

In product marketing, staying relevant and thriving over time requires embracing change. The industry, technology, and customer needs are always evolving. To remain competitive, it’s essential to be adaptable and receptive to new strategies and perspectives. Growth comes from change, so actively seek learning opportunities—whether through formal education, attending industry events, or staying updated on emerging trends and innovations.

Si bien la adaptabilidad es crucial, es importante equilibrar la búsqueda de lo nuevo con un conocimiento profundo de los fundamentos del marketing de productos. Las tendencias van y vienen, pero los principios básicos de entender a los consumidores, desarrollar productos valiosos y comunicarlos de manera efectiva siguen siendo relevantes. Además, es importante tener en cuenta que no todos los cambios son positivos o necesarios. Los profesionales deben ser capaces de evaluar críticamente las nuevas tendencias y tecnologías para determinar cuáles son realmente valiosas para sus objetivos y cuáles son simplemente modas pasajeras.

In my career, I prioritize learning something new daily. No one can be an expert in everything, so sharing knowledge is crucial. Embracing change is equally important; understanding and integrating it daily enhances adaptability in our dynamic business world. Staying current in my field and clients' industries has consistently proven beneficial in meeting their needs effectively.

Going to congresses, on the field, peer to peer discussion, news on social media. Everything is good to stay updated of the last news on the market, the technologies and the market. How can we do marketing without understanding what's going on around us? What the clients are facing? We need to stay tune, to be accurate in our approach and to continu to evolve as a person and as a marketer

Hmm... I had known a few wonderful technical approaches to how they handle situations in front of customers myself with also my team work that's why we didn't mis any kind of leads opportunities.

Si bien el aprendizaje continuo es esencial, es importante tener en cuenta que la cantidad de información disponible puede ser abrumadora. Los profesionales deben ser selectivos y enfocarse en adquirir habilidades y conocimientos que sean relevantes para sus roles y objetivos específicos. Además, el aprendizaje no debe limitarse a la teoría. Aplicar nuevos conocimientos a proyectos reales y experimentar con diferentes enfoques es crucial para consolidar el aprendizaje y desarrollar experiencia práctica.

Customer behavior is like a chameleon, constantly changing colors. Continuous learning keeps you up-to-date on the latest trends and allows you to anticipate customer needs better, leading to more effective product marketing strategies.

Build and maintain a strong professional network. Engage with industry peers, attend events, and leverage platforms like LinkedIn for opportunities. Be the first to add your personal experience.

Si bien el networking es esencial, no debe ser el único enfoque. Es importante equilibrar la creación de redes con el desarrollo de habilidades y conocimientos sólidos en marketing de productos. Las conexiones pueden abrir puertas, pero es el talento y la experiencia lo que finalmente determina el éxito. Además, el networking debe ser abordado con autenticidad y un espíritu de reciprocidad. En lugar de simplemente buscar favores, los profesionales deben buscar formas de agregar valor a sus contactos y construir relaciones a largo plazo basadas en la confianza y el respeto mutuo.

Don't just collect connections like Pokémon. Seek out individuals who complement your skillset or can offer valuable insights. Focus on building genuine relationships with people you can learn from and who can learn from you. Networking isn't a one-way street. Research people before connecting, and offer something of value before asking for something in return. And Networking isn't a one-time event. Follow up with connections after meeting them. Send a quick email, connect on social media, or offer to grab coffee. Remember, a strong network requires continuous cultivation.

Understanding customer needs is also paramount. Active listening and empathy allow you to step into the customer's shoes and create marketing campaigns that resonate on a personal level.

Collaboration is key in product marketing. You'll be working with cross-functional teams - designers, engineers, sales - each with their own priorities. Empathy helps you understand their perspectives and fosters a collaborative environment where everyone feels heard and valued.

Go getter approach works best Customer insights collection and customer centricity helps to perform better. Feedback collection and basis which improvement to be done. Solving problems around your product. Continuous suggestions to management what next to be done. Differentiation is the key.

Leave your comfortzone ASAP This has been, by far, the biggest growth formula to achieve much more than your capabilities. Every organization has a different style/ways of doing business within the PMM ecosystem. The more diversed your exposure is, the more usecases you'd have. The more usecases, the better equip you are to harness that learning and cross fit based on requirements. If you want to be a leader in a product marketing, leaving comfort zone is your first and most important lifestyle. Then comes things like actions, ideas, collaborations, synergies, but base is set when you are looking for ways to grow by challenging the status quo.