Voici comment vous pouvez résoudre les conflits dans les partenariats influenceur-marque.

Communication is the best way to resolve any conflict, whether on a personal, corporate or at an influencer level. How you conduct that conversation is important. Skills deployed in a mediation setting can also be used for face to face communication. Listen to the other party, acknowledge their point of view, and explore options for resolving the dispute. Take time to consider those options, which includes the option of the conflict not being resolved. Influencer and brand conflicts are ideally suited to a mediation type resolution process. The influencer has an emotional connection to the brand, and the brand conveys the emotional connection to the product or service. Recognise that and you have a basis for unlocking the conflict.

Initiate a conversation with all parties involved to understand each other’s perspectives. Effective communication is key to resolving conflicts.

Transparency is the key to all resolutions between a brand and an Influencer. Sometimes the campaign might not perform as per the brands expectation but being clear about the stats can go a long way. At the end both the Brand Managers and the Influencers are humans and nothing can replace emotion and trust unless and until it was all based on false promises.

Communication is key. Establishing an open line of dialogue from the start can help address issues before they escalate. Regular check-ins can ensure both parties are on the same page.

Para resolver conflitos em parcerias entre influenciadores e marcas, é essencial adotar uma abordagem transparente e colaborativa. Primeiro, identifique a origem do conflito e as expectativas de ambas as partes. Em seguida, promova uma comunicação aberta para discutir as preocupações e buscar um entendimento mútuo. É importante estabelecer acordos claros e documentados que definam os papéis, responsabilidades e objetivos da parceria. Por fim, considere a mediação de um terceiro neutro se necessário, para facilitar a resolução de maneira imparcial e profissional.

Clearly outline the responsibilities and expectations of both the influencer and the brand. This helps in avoiding misunderstandings and setting clear boundaries.

Be willing to adapt and make compromises. Flexibility can help in finding a middle ground that satisfies both parties.

Clarity does not necessarily mean brevity. My advice when drafting contractual terms under English law is to be as precise and detailed as you are able to be. If you do this, you should achieve clarity as to the respective rights and responsibilities of those involved in the contract.

Ensure that the contract covers all possible scenarios and is understood by both parties. Clear terms can prevent many conflicts from arising in the first place.

If direct communication doesn’t resolve the issue, consider bringing in a neutral third party to mediate. This can help facilitate a fair resolution.

When conflicts happen, the first step is to try to negotiate with the other side to agree a way forward. If this fails, mediation could be an efficient (both in terms of costs and time involved) way of attempting to resolve the conflict without commencing arbitration or litigation proceedings. However, if mediation fails, then parties can escalate the dispute to either arbitration or litigation. Make sure to specify in your contract (before any conflicts arise) how much time will be allowed to resolve a conflict by way of negotiation and meditation before proceeding to the next stage.

This may be a good time to agree any amendments to the original agreement to clarify matters that may have resulted in the conflict by not being clear in the original agreement. This should help avoid similar conflicts in the future. It is always best to record any amendments to a contract in writing and have all parties sign the amendment.

After resolving the conflict, take steps to ensure it doesn’t happen again. Review and adjust processes and agreements as necessary.

Regularly review and update partnership agreements and practices. Continuous improvement and proactive management of relationships can help prevent conflicts from arising in the future.