Comment gérer les relations avec les clients lorsque vous travaillez à distance ou sur différents fuseaux horaires ?

Distance is not an obstacle, but it accentuates existing challenges in client communication and alignment. So careful attention and defining communication cadence and parameters is key. On the plus side, working across cultures and markets is more fun. Clients challenge and stimulate us, and we can bring unique value and perspectives to bear. I invest extra time and attention into the engagement contracting process though. More understanding is needed at difference, and more time and discussion for alignment. Critically what is agreed, and the how of how it will be delivered, should be explicitly agree and spelled out, with both sides discussing their understanding of what is agreed. Communication gaps are the #1 risk.

Communication gaps are the #1 risk. Like all risks, this risk should be managed and mitigated, especially when working at distance. Both sides need to understand, and regular debrief and alignment is key. A steady communication pace and structure should be discussed and agreed, mindful of timezones and commitments on each end. Not an unrealistic one, or aspirational plan, but one that both parties buy in to and will abide by. This dance of agreement, feedback and alignment takes time, and shouldn't be rushed - ignore at your own risk.

I have worked 100% remotely with clients in different time zones for a couple of years now. You definitely need to invest in good communication. Here's what works well for me and my clients: • Schedule regular check-ins (meet/talk at least once a week) • Have an agenda for every meeting; never end a meeting without action items that move the needle on the project. • I have a Notion client portal where clients can find all the information related to their projects and follow the project's progress. But the tool doesn't matter as long as it is all in one place. • I try to avoid lengthy email threads as much as possible so nothing gets lost. If there's no way around email, use the email integration of your project management tool.

Regular communication is critical, particularly when working with a client who keeps changing their requirements / shifting the scope of work. Where new expectations are set out, ensure you capture this in writing and clearly explain any impact said change could have on project deliverables. Similarly, where conflicting instructions are given by different stakeholders, it is also important that there’s full transparency among parties and that they agree on what output is required. Best practice would be to combine video calls and follow up emails to document these changes. Reiterating key messaging is vital to your mental well-being as a consultant, as well as ensuring you are maximising engagement with your client as distance permits.

🌐 In the global marketplace, effective communication transcends borders and time zones. I believe in building solid relationships with my clients no matter where they are located. 🌍 With the use of efficient tools like Calendly and Trello, scheduling consultation sessions and managing projects become seamless and transparent. 📅✅ But it's not just about emails and project boards. I value face-to-face interactions, whether it's through a Zoom call or an in-person meeting. Because, let's face it, nothing beats the power of personal connection. 👥 Time is precious, especially when coordinating across different time zones. I am committed to making every second count, ensuring that our collaborations are productive and rewarding. ⏰💼