Comment convaincre les clients hésitants d’investir dans le marketing d’influence ?

Los mejores influencers de una empresa, sobretodo en el sector B2B, son los mismos líderes y colaboradores de la misma, a lo que llamamos "Employer Advocacy" y los beneficios son inumerables pues además de posicionar tu empresa como referente en tu sector, posicionas al equipo de trabajo como expertos, tienes hasta 561% de mayor alcance que la promoción de tu marca desde lso perfiles empresariales y lo mejor de tod, la inversión es mucho menor. Esta es la mejor manera de vender el Influencer Marketing

To convince clients who are unsure about the benefits of influencer marketing, it's important to clearly explain its advantages. Showcase how it can boost brand awareness, engagement, and trustworthiness. Share success stories and examples of influencer campaigns that have been successful in similar industries. Address any worries or objections they may have, and demonstrate how influencer marketing complements their goals and audience. Offer to start with a more modest campaign to demonstrate the strategy's effectiveness and offer quantifiable results. By clearly articulating the value proposition, you can persuade hesitant clients to consider the potential of influencer marketing.

Influencer marketing offers a unique and effective way to reach a highly targeted audience through trusted individuals with significant social media followings. Here are some key points to persuade hesitant clients to invest in influencer marketing: Targeted Reach: Influencers have built up a loyal and engaged following within a specific niche or industry. By partnering with the right influencer, you can reach a highly targeted audience that is likely to be interested in your product or service. Authenticity: Influencers have a level of authenticity and trust with their followers that traditional advertising methods often lack. When an influencer promotes your product or service, it feels more like a recommendation from a friend.

Highlighting the value proposition of influencer marketing is crucial. Illustrate how it addresses your client's specific challenges—like boosting reach, engagement, trust, or conversions. Leveraging examples, case studies, or testimonials from past influencer campaigns effectively showcases potential outcomes and the tangible impact influencer marketing can have on achieving their goals.

Gerade in B2B Nischen-Branchen ist Sichtbarkeit und Vertrauensaufbau die Basis für Anfragen. Es ist schlichtweg auf keinem anderen Weg möglich, nachhaltig und effektiv neue Anfragen zu generieren. Warum ist das so? Gerade im Investitionsgüter Bereiche ist essentiell dem potenziellen Kunden das Gefühl zu geben, ihm nichts aktiv zu verkaufen. Entscheider legen großen Wert darauf, rationale Entscheidungen zu treffen. Jede Art von werblicher Beeinflussung bewirkt eher das Gegenteil. Daher ist Social Sellling ein sehr effektiver und erfolgreicher Weg um mit seiner Zielgruppe immer in Kontakt zu bleiben und sie letztendlich zum anfragen animieren.

It's understandable that some clients may have concerns about investing in influencer marketing. Here are some ways to address those concerns and persuade hesitant clients to give influencer marketing a try: ROI Measurement: One common concern is the ability to measure the return on investment (ROI) of influencer marketing. Assure clients that there are various tools and metrics available to track the performance of influencer campaigns, such as engagement rates, click-through rates, conversions, and sales attributed to influencer posts. Authenticity and Transparency: Some clients may worry about the authenticity and transparency of influencer partnerships.

Para persuadir a los clientes indecisos sobre la inversión en marketing de influencers, es fundamental comenzar explicando la propuesta de valor de esta estrategia, demostrando cómo puede resolver problemas específicos y generar resultados tangibles. Luego, abordar sus preocupaciones con respuestas claras y honestas, ofreciendo soluciones concretas y garantías para mitigar sus inquietudes. Presentar opciones adaptadas a sus necesidades y presupuesto, involucrarlos en el proceso de selección de influencers y solicitar su compromiso finalizando con garantías adicionales, ayuda a mostrar la eficacia y el potencial impacto positivo del marketing de influencers en su marca.

Addressing client concerns transparently is key. Common issues like cost, ROI, authenticity, control, and measurement need straightforward answers. Listening and understanding their perspective allows you to provide solutions and reassurance. Explain budget flexibility, ROI tracking, influencer vetting, collaborative communication, and performance metrics. This approach demystifies influencer marketing, highlighting its tailored, transparent, and measurable benefits.

Um Bedenken auszuräumen, ist es wichtig, den Kunden mit auf die Reise zu nehmen. Gerade in Industriebranchen ist Influencer Marketing noch neu. Das Vorgehen sollte in einer Strategie mit klaren Zielen, Maßnahmen und Kennzahlen festgehalten sein. Hier sollte ein enger Austausch zwischen Influencer, Unternehmen stattfinden. Gegebenenfalls sollte der Kurs in der Strategie auch korrigiert werden können, wenn die Ergebnisse nicht den geplanten Zielen entsprechen.

To persuade hesitant clients to invest in influencer marketing, it's important to showcase the various options available and tailor the approach to meet their specific needs and objectives. Here are some key options to consider: Micro-Influencers: Micro-influencers have smaller but highly engaged followers within a specific niche. This option is cost-effective and can help target a more niche audience with higher engagement rates. Macro-Influencers: Macro-influencers have a larger following, providing a broader reach and potential exposure to a wider audience. It's a good option for clients looking to increase brand awareness on a larger scale.

Highlighting the versatility of influencer marketing is essential. Present various influencers, platforms, content formats, and strategies, explaining each option's pros and cons. Tailor these to fit their target audience, niche, and industry, ensuring they align with their expectations. Showcasing successful campaigns from similar brands can serve as inspiration and demonstrate potential success, making influencer marketing an attractive and customizable strategy for achieving their goals.

Involving hesitant clients in the influencer marketing process is a great way to persuade them to invest in this strategy. Here are some ways to engage clients and make them feel more confident about their decision: Collaborative Strategy Development: Engage clients in the strategic planning process by discussing their goals, target audience, key messaging, and desired outcomes for the influencer campaign. By involving them in developing the strategy, clients will feel more ownership and assurance about the direction of the campaign. Influencer Selection: Allow clients to participate in the influencer selection process by sharing potential influencers for their approval.

Primeiro é necessário mostrar ao cliente de qual forma ele alcançou esse êxito, pois um dia o mesmo não foi influente como o atual momento. Mas porque? O marketing em si é o lado da empresa para enxergar da maneira que o cliente enxerga, ou seja, se não se investir no marketing de influência, uma hora ou outra o seu cliente perde o "time (tempo)" do mercado, da atualidade, das novidades e acaba ficando para trás, perdendo essa influência conquistada ao longo do tempo. A grande chave é sempre se renovar e se reinventar de acordo com o que o mercado em si tem para influenciar naquele momento.

When persuading hesitant clients to invest in influencer marketing, it is important to ask for their commitment in a clear and compelling manner. Here are some strategies to effectively request their commitment: Present a Comprehensive Plan: Start by presenting a detailed influencer marketing plan that includes the strategy, goals, target audience, budget, and expected outcomes. Show how influencer marketing aligns with their overall marketing objectives and how it can help achieve specific results. Address Concerns and Objections: Acknowledge any concerns or objections the client may have about influencer marketing and address them proactively.

Am effektivsten ist es, die Kunden zu involvieren und die Vorgehensweise auch mit ihnen abzustimmen. Am überzeugendsten sind natürlich positive Beispiele von Kunden die bereits mit Influencern erfolgreich arbeiten.

In my experience, it is always vital to build trust and credibility. This does not happen over night and takes time. I always take my time to identify synergy before engaging with a client, then building on that through engagement. Why should anyone listen to you if they do not trust or know you?