Comment réussir dans les ventes marketing au détail à l’ère numérique?

Knowing your target audiences is a rule of thumb for both sales and marketing, digital era or not! A few decades ago, especially in the States, Universities and Research Centers were leaders in the field of consumers’ insights, profiles and personas whilst the main marketing channels were TV and Newspapers along with outdoor billboards. Current days, online boutique agencies are leading the field and with the help of leading platforms such as Google and Meta, they get access to meaningful data helping them to clearly identify and define different target groups based not only on their online behavior and psycho-demographic characteristics,but equally on their purchase intent which could be a good indicator of their susceptibility to convert

In today's retail marketing realm, success goes beyond spotting your audience; it's crafting unique customer squads with data. Let's take nutrition supplements as an example to understand this better: 1. Muscle Makers - Fitness Fanatics: Fuel their gains with tailored workouts & social media success stories. 2. Slimming Heroes - Weight Watchers: Equip them with tracking apps & inspiring transformations. 3. Earth Protectors - Organic Enthusiasts: Highlight eco-friendliness & organic ingredients. 4. Time-Saving Crusaders - Busy Bees: Offer loyalty perks & quick tips. Tailoring your approach for these cohorts can turn your retail marketing journey into a superhero's flight, propelling sales to new heights!

To succeed in retail marketing sales in the digital era, focus on understanding your target audience, building a strong online presence, using data for informed decision-making, embracing e-commerce, and providing exceptional customer experiences. Employ a combination of digital marketing strategies, including SEO, social media advertising, and email marketing, while staying agile to adapt to evolving technologies and trends. Consistently analyze your competition and prioritize customer trust and security to thrive in the competitive digital retail landscape.

Everything you do as a marketer should begin and end with your customer. Your understanding should be driven by rigorous analyses of facts (not intuition or guesswork). (Most) decisions you make should be rooted in what data says about your customers. Your effectiveness at driving sales fundamentally depends on your understanding of your customer.

In today's smartphone-obsessed world, a user-friendly mobile experience is non-negotiable. Ensure your website is mobile-responsive and optimized for fast loading times. Offer convenient mobile payment options and invest in a seamless omnichannel shopping experience. Click-to-collect functionalities or in-store apps that enhance product discovery can blur the lines between online and offline, creating a truly integrated shopping experience. ata is the new oil, and savvy retailers are refining it to fuel customer-centric experiences. Leverage analytics tools to understand customer behavior, preferences, and purchase journeys. Use this knowledge to personalize every touch-point, from targeted ads to product recommendations. Relevance is king!

As online technologies and platforms evolve, so do the methods we employ to engage customers in a world where we are bombarded with ads and information. An extremely common practice for a lot of business is to have very disjointed language and messages across each of the marketing platforms. Whilst many of these platforms (FB, IG, Pinterest, Tiktok) need to have their own message to appeal to the chosen platforms audience, the overall message and tone of the company needs to stay the same. Put simply, keep your branding and messaging consistent, but apply the twist it needs depending on the platform. Keep it short, sharp, concise and clean.

“OmniChannel” is the ideal ecosystem where businesses can provide their existing and potential customers with the best experience throughout the journey. Marketing, as a function, should be at the heart of the OmniChannel machine orchestrating all other department’ efforts towards the ultimate goal being to serve your target groups and create memorable experiences across. Disconnected systems and solutions only create friction, both internally and with customers, and data quality is lost when systems are not properly integrated.

Before choosing how to maximize your online exposure, it's best practice to ensure your current channels are set up for success. Here's a quick checklist: Is our website designed to convert? Are we mobile ready and responsive across different platforms and operating systems? When's the last time we ran an SEO audit? Have we improved our CRO this last quarter? Investigate your website metrics and explore areas of improvement or opportunities or gaps. Is your brand being cohesiveness present across social channels? Are there any LTO's or overdue campaigns still active? If you're working with 3rd party agencies for online marketing, has your ROAS improved? Have you explored a digital audit by other agencies? #digitalmarketing

In today's digital landscape, user-friendliness, responsiveness, and security are non-negotiable. Ensuring that our online platforms reflect our brand identity and value proposition is pivotal in creating an immersive customer experience. The focus on SEO optimization through keywords, meta tags, and customer-centric content aligns perfectly with our mission to cater to our customers' search intent. And the mention of analytics, chatbots, and reviews as essential tools for monitoring performance, engaging customers, and gathering feedback reinforces the importance of leveraging technology in our online retail strategy.

I agree with the notion that it’s the basics of digital marketing that are important (location data and search optimized, email, and website). And, digital advertising plays an important role in driving store traffic (in store and/or online). But, saying a ChatGPT is table stakes? Nah.

Conversion feedback is key. If you have offline activity you want to track, use something like Leadsbridge to flow feedback to the platforms to optimize.

While it's important to have an effective marketing mix designed specifically for the communities you serve, it's equally important that you diversify your approach. Look at what or how your competitors are speaking and which media mix they are adopting or perhaps avoiding. When you identify areas being avoided, investigate how you might capitalize on this opportunity. Can you or your team be more creative in this space? Also explore in-store experiential partnerships for designing truly authentic customer experiences that can also gain mileage via social. Human experiences brought on by innovation or reimagining your physical space on what was an ordinary experience can do wonders for continuous brand exposure. #bizdevwzard

Integrate your online and offline marketing efforts to create a seamless shopping experience. Offer features like in-store pickup, online returns, or virtual try-ons to bridge the gap between digital and physical shopping.

This is about the overall "Customer Journey". How do we wow our customer from pre-purchase all the way to post purchase? All elements of the user experience need to be seamless and truly leave your clients feeling happy with the purchase decision, so much so that they are willing to tell their friends to buy also. Tracking customer happiness with post purchase surveys, recording data and keeping these customers in the pipeline for future marketing campaigns is key.

In the retail world, think of omnichannel as directing a blockbuster movie! Retailers must seamlessly blend online and offline, like a customer who Netflixes and then enjoys a big-screen movie. The key? Consistency! Online educates, sharing loads of info and customer reviews, like a wise mentor. Offline stores are where the action happens – touch, feel, and try! Knowledgeable staff are the trusty sidekicks. Here's the twist: Blend online allure with offline charisma. Online sparks curiosity, offline delivers the wow. Keep the storyline consistent for a blockbuster shopping adventure that dazzles both online and offline audiences.

One word of caution is to ensure you’re doing outreach in a complaint way. Know the laws before you start texting or calling. ActiveProspect may be able to guide you in properly documenting consent.

Building strong relationships with customers is essential for fostering loyalty and long-term success. By prioritizing the development of strong customer relationships, you can create a loyal customer base who will not only continue to support your business but also advocate for your brand within their own networks.

Agree with this. There is a distinct different between a repeat customer and a loyal customer. A repeat customer will purchase for convenience but often switch for a better price or slightly higher incentive. A loyal customer will stay with you no matter what and those are the customer we want to generate. All of the elements explained above, done correctly, will build this audience of die-hard customers that will become your 1000 true fans.

Building strong relationships with customers is like making good friends - it's all about trust and communication. Regular, personalized chats through emails, socials, and SMS can really make them feel valued. Think of your messages as a friendly catch-up, not just a sales pitch. Add value by educating or entertaining them, maybe even a behind-the-scenes look at your brand. Loyalty programs and rewards are great, but also consider surprising them occasionally with exclusive deals or early access to new products. It's those little extras that turn customers into brand advocates. And hey, don't forget to listen to their feedback – it's gold! 💎🎯

Building customer relationships is the key to success. The most important thing is ensuring the customer journey is well optimized and backed by powerful tools such as A/B Testing.

In today's fast-moving digital market, it's super important for retail business owners to stay on their toes. Innovation isn't just about new products; it's about thinking differently. Maybe it's offering a unique online shopping experience or using social media in a cool new way. Keep an eye on what's trending but also listen to your customers – they're your best guide. And remember, it's okay to try something and change it if it's not working. The digital world moves fast, and the best strategy is one that can move and grow with it. Staying adaptable and open to change is your secret weapon! 🌟🛍️

Whilst I agree with this, we can't spend too much effort in adapting to trends if our product quality and customer service can't meet the needs of our audience. Growing demand is only good if we can service it in the right way, so before trying to stay ahead of the curve and meeting evolving needs, ensure your produce, service and after-care service are top notch. Get better, do more of that, then try something new. Better, more, new.

flexibility is crucial in the ever-changing landscape of business and marketing. A flexible roadmap allows for agility and quick adaptation to unexpected changes, especially in dynamic environments like social platforms. Being responsive to shifts in trends and unforeseen events ensures that businesses can stay ahead of the competition and effectively navigate the evolving landscape.

I still believe that flexibility is key in the dynamic realms of business and marketing. A flexible roadmap enables agility, allowing quick adaptation to unforeseen changes, particularly in dynamic environments such as social platforms. Responsiveness to shifts in trends and unexpected events is crucial for businesses to stay ahead of the competition and navigate the evolving landscape effectively. It's a strategic approach to thrive in an ever-changing business environment.

flexibility is key in here, no rigid plans will help! you need a flexible roadmap enabling you to be agile and ready to embrace changes; change is happening every day, especially on social platforms and so many unexpected events that you should be able to adapt to, much quicker than your competition.

To excel in retail marketing sales, continuous learning and improvement are paramount. Analyzing data from various channels, including online and offline, helps identify strengths, weaknesses, and growth opportunities. Feedback from customers, employees, and partners is invaluable for refining products, services, and processes to meet evolving market needs. Moreover, personal and professional growth through skill enhancement and knowledge acquisition is essential. Learning from industry best practices, experts, and peers keeps us ahead in this dynamic field. In summary, sustained success in retail marketing sales hinges on embracing change, leveraging data, heeding feedback, and investing in ongoing learning and development.

Under learning and improving continuously, I would add becoming best friends with your KPI's. To reach your end goal of sales revenue, you have to understand where the gaps are in the customer journey online. Data is a great indicator of that. Working closely with data and shifting your strategy based on consumers behavior online will get you to your end goals.

Uma boa maneira de aumentar as vendas no varejo B2B é reativando clientes antigos. Como eles já conhecem o seu produto e/ou serviço, a jornada de compra acaba sendo bastante reduzida, assim como as chances de conversão. Também por esse motivo é tão importante estabelecer um bom relacionamento com os clientes desde o começo, a fim de deixar a porta aberta para uma nova parceria no futuro. Somado a isso, o uso de um sistema de CRM permite identificar, de maneira simples e rápida, quem são os antigos consumidores que podem ser contatados novamente.

The retail world is transforming rapidly, thanks to tech superheroes AR/VR, AI, and ML! The secret to thriving? Be a curious scientist – always hungry to learn and adapt. Keep eyes and ears open. AR and VR transport customers, while AI and ML tailor recommendations. Listen to customers and observe behaviors closely. Embrace a learning mindset. Think of your strategy as an evolving experiment. Try, learn, adapt - even if tech seems daunting. Harness data to understand behaviors and trends. Refine strategies based on data insights. Scale up swiftly. Offer the cutting-edge experience customers crave. Remember: In this tech-fueled retail universe, curiosity, agility, and data-driven precision are your superpowers for success!

Continuous and supervised learning is essential! Learn to improve, learn to provide a much better customer experience, learn to be able to fully understand your target audiences. Develop a habit of reaching out to your customers (current and future) and harvest meaningful and constructive feedback from them, they are always happy to help. Seize their complaints as an opportunity to improve yourself and work on your business's weakenesses.

Successful marketing campaigns leverage a mix of online and offline strategies. Creating exclusive in-store promotions, personalised online offers, and utilising social media to drive footfall can be effective. Additionally, incorporating interactive elements both in-store and online enhances dwell time and boosts average order value. Worth noting that integrated campaign marketing is an art that is consistently played out across multiple touchpoints, and it usually starts with nailing a communication hierarchy that can be optimised.

Keep it real. The messages that resonate are authentic and real. Don’t be afraid to be a little weird. Not everyone will get it but that’s what makes those who do like your brand.

Creating targeted visibility, ensuring excellent in-store experiences, and having a well- educated sales team for building trust and customer loyalty by time. And not to forget that we should and adapt to retail tech to provide tailored solutions, also the retail marketing team must make sure of consistancy in all touchpoints.

Experiential retail. Providing an immersive environment utilizing one or all of the senses through some genuine experience. Retail and digital can a perfect combination when integrated with unique interactions.

Utilize social media platforms as powerful marketing tools. Engage with your audience, share compelling content, run targeted advertisements, collaborate with influencers, and encourage user-generated content to build brand awareness and drive sales.