Comment évaluez-vous les nouvelles stratégies de vente avant de les mettre en œuvre?

Make your goals specific, measurable, achievable, relevant, and time-bound. This will help you to stay focused and motivated. Choose metrics that are aligned with your goals. For example, if your goal is to increase sales volume, you would want to track metrics such as sales revenue, number of new customers, and conversion rates. Use a variety of metrics to get a complete picture of your performance. For example, tracking sales revenue alone will not tell you if you are losing customers or if your margins are declining. Set realistic goals and targets. Don't try to do too much too soon. Start with small, achievable goals and gradually work your way up. Review your goals and metrics regularly. Make sure that your goals are still relevant.

One thing to identify is if there is a need for a new approach. Is this a company wide test, or do you take a simpler approach and test this with a few individuals while you maintain the original strategy? Targeted experiments while not affecting metrics in a bad way. If you try something and it works, brag and share with peers to win together. Just make sure you make sure if you're changing the secret sauce the chef (higher ups) know about it, or they will think nothing is wrong and nothing needs to change.

4 useful tips for that: -Make sure your goals are SMART (Specific, Measurable, Achievable, Relevant, and Time-bound): This will help you to stay focused and motivated. -Align your goals with your overall business objectives: What do you want to achieve in the next quarter, year, or five years? How will your sales strategy contribute to these goals? -Choose metrics that are relevant to your goals and that you can track accurately: For example, if your goal is to increase sales volume, you might track metrics such as number of leads generated, number of qualified leads, and number of closed deals.

Present them to your team. Being inclusive allows for reaction which in turn offers readability of whether they are engaged or not and thus allows for embracement of being aligned to the new or different direction. Your team are the executors thus they are responsible for delivering your strategy.

To do so, some useful tips: -Analyze your competitors. What are your competitors doing well? What could they be doing better? How can you differentiate yourself from your competitors? -Talk to your customers. Conduct surveys, interviews, or focus groups. -Use social media listening. Linkedin, Instagram, Tik tok (for Gen Zs), give an unparalled amount of critical information.

Sales is an iterative business. No single strategy will work for ever and no single strategy will work immediately and exactly as you intend it to. Constantly iterating based on colleague, client and prospect feedback, helps you stay fresh. Don’t equate participation with success though - open rates can be seen as a really good thing but ‘just opening’ isn’t particularly useful. It’s about action. How informed were the leads you got? Were they eager to solve the issue you highlighted in the campaign? How many closed over what time period?

I agree with this approach to testing and refining the sales strategy inorder to gather valuable feedback and data that you can use to improve your strategy before it is too late. I think there are three extra thinks related to that to take into account: -Set clear goals and metrics for your pilot test. What do you want to achieve with this test? How will you measure success? -Select a representative sample of customers, products, or locations for your test. This will help you to get accurate results that can be generalized to your wider audience. -Track and measure the results of your test carefully. Pay attention to both qualitative and quantitative data, such as customer feedback, conversion rates, and sales volume.

It is important to be data-driven when evaluating if you will advance with a new sales strategy or not. This means tracking and measuring the results of your strategies and using that data to make informed decisions. Aother critical issue is to consider the feedback from your customers and sales team when evaluating new sales strategies. This feedback can help you to understand how your strategies are working in the real world and identify areas for improvement. Ultimately, the decision of whether or not to implement a new sales strategy should be based on a combination of data, feedback, and your own expert judgment.