Comment prioriser les bénéfices à court terme tout en assurant la durabilité à long terme dans votre stratégie commerciale ?

The best way is to ensure that responsible management has the KPIs that are both connected with short term profit and long term company development Most Big Tech are using RSU scheme to ensure the long term incentives, though in my practice it is more efficient to implement 2 types of incentive schemes: 1) STI: with year target and high risk-high reward scheme, meaning 50% of KPI - no bonus, 200% KPI - x5 of bonus.With this you ensure your yearly budget commits 2) LTI: some ambitious goal in 3-4 years (e.g. stock strike price) with 1-2 yearly income as a bonus upon achieving Then the split between short term and long term becomes the responsibility of the specific management team, which is deep inside the business

An often overlooked aspect is the importance of flexible resource allocation to support both short-term and long-term goals. By dynamically reallocating resources based on market conditions, you can optimize cash flow to address immediate needs while still investing in future growth areas. For instance, using rolling budgets allows you to adjust funding between quick-win projects and long-term investments as priorities shift. This approach ensures your business remains agile, making it easier to balance the demands of short-term profitability with the pursuit of sustainable growth.

Balancing short-term profits with long-term sustainability is a critical challenge for any business. Here's how to approach it: 1. Set Clear, Aligned Goals Short-Term Goals: Focus on profitability metrics like revenue growth, cost efficiency, and market share expansion. Set quarterly or annual targets that drive immediate performance. Long-Term Goals: Align these with broader sustainability objectives, such as environmental impact, social responsibility, and governance (ESG) standards. Define what long-term success looks like in terms of brand reputation, customer loyalty, and sustainable practices.

. Investment in Innovation Sustainable Innovation: Allocate resources to developing products or services that meet current market demands while also addressing future needs. For example, investing in renewable energy sources may reduce costs in the long term and attract environmentally conscious customers. Gradual Implementation: Start with smaller, profitable innovations that have a clear path to scale. This reduces risk while keeping the focus on long-term sustainability.

La innovación es fundamental para el éxito estratégico de una empresa, ya que le permite crear valor único, adaptarse a los cambios, mejorar la eficiencia y la productividad, y fortalecer su posición competitiva a largo plazo. La innovación abre nuevas oportunidades de crecimiento y expansión, ya sea a través del desarrollo de nuevos productos, la entrada en nuevos mercados o la mejora de los procesos existentes. En un entorno empresarial cada vez más dinámico, la innovación ayuda a las empresas a adaptarse rápidamente a los cambios en las preferencias de los clientes, las tendencias del mercado y los avances tecnológicos.

Launching sustainable product lines that cater to the growing demand for eco-friendly products can generate short-term profits and build long-term customer loyalty by aligning with consumer values. For a consumer electronics company, I led the development of a line of energy-efficient devices. The products were marketed with a focus on long-term savings for the consumer, leading to a 25% increase in sales within the first year. The sustainable product line not only contributed to short-term revenue but also established a loyal customer base that values sustainability. Developing sustainable product lines ensures that your business captures immediate market opportunities while fostering long-term customer relationships.