Comment rapportez-vous le retour sur investissement SEO?

Goals and KPIs are vital for any strategy. Goals provide direction and purpose, being specific, measurable, achievable, relevant, and time-bound (SMART). Examples: 1. Increase website traffic by 20% 2. Improve brand awareness! 3. Boost conversion rate by 2% 4. Expand market share! 5. Enhance customer satisfaction. KPIs are quantifiable metrics used to assess progress toward goals. Examples: 1. Monthly website traffic 2. Social media reach 3. Conversion rate 4. Sales revenue by region 5. Customer retention rate Monitoring KPIs helps track progress, identify areas for improvement, and make data-driven decisions to achieve objectives.

"SEO: Wait, Grow, Heal & keep growing" Traditional SEO ROI metrics still focus on immediate business outcomes. However, I believe by integrating sustainable practices, we not only enhance user experience but also contribute to a greener planet by using environmentally friendly methods, such as optimizing webs performance to reduce energy consumption. This environmental consciousness shouldn't be an afterthought; it should be a company's profit strategy. & aligning SEO with global goals, by offering Online poverty or education. Such hidden geniuses driving significant innovation and growth e.g. Lual Mayen, who developed an video game frm African ref camp. This holistic approach promises both immediate and long-term sustainable profitability

SEO itself is a long-term effort, and it may take time to see significant results. Patience and consistent tracking are key to accurately reporting SEO ROI. After a few months of effort, check yourself through your customers who are reaching you on how they have found you, what search they did, take help from others, do a random search with keywords and see whether you are able to be in the top pages in the SERP. Don't just rely on Metrix, do realtime research. And if some one guarantees you a short time frame to reach SEO results. RUN AWAY.

Reporting the effectiveness of any SEO strategy can only be effectively done when measured against a goal. So, in simple terms, the best way to report SEO ROI is against the goal set for such SEO campaign which should have been defined in the first place. The SMARTer the goals, or in this case, Key Performance Indicators are, the better the report.

Measuring and Reporting SEO ROI: A Concise Guide Reporting SEO return on investment (ROI) is vital for demonstrating the value of your efforts. Here's a succinct approach: - Define Goals -Track Metrics -Attribution Analysis ROI Calculation: (Gain - Investment) / Investment x 100. -Present Data Effectively -Continuous Optimization Reporting SEO ROI requires clear goals, diligent tracking, attribution analysis, and effective presentation to demonstrate the impact of your SEO efforts. It's an essential part of showcasing the value of your work and guiding future strategies.

Dont fotget that Link Building is absolute win for SEo strategies and that comes from Content so it can be an associated cost if you have content team or an extra cost if not.

In keeping with the self attribution model of measuring ROI on SEO, this becomes very simple: Calculate how many closed sales indicated they found you through Google Search or your blog. Even if you don't have a self attribution form on your site, you can ask your customers after they purchase. "Just ask them" is probably one of the best ways to figure out which channel is driving the majority of your sales, and where you should be allocating more resources.

💰 SEO isn’t just about rankings; it’s about ROI. Monitor expenses like tools, agency fees, and overhead. Compare these costs to the revenue generated from SEO-driven sales or leads. Tools like Google Analytics can help attribute revenue to SEO efforts. Always ensure your ROI justifies the investment. #CostBenefitAnalysis 📈

Apart from costs and revenue you should also have a look and see how much that organic traffic brought in actually costs. In other words how much money would the business have to spend to get that traffic from paid ads.

Just make sure to be realistic on your expectations in terms of timeframe, like the read says between the lines, its not a short term strategy.

📅 SEO is a marathon, not a sprint. While there are various formulas to calculate SEO ROI, the essence remains the same: comparing the value derived to the investment made. Whether you’re looking at profit percentages or revenue-to-cost ratios, always consider the long-term impact of SEO. #PatiencePaysOff ⏳

Keep in mind: "Revenue from SEO" is extremely hard to pinpoint. Because it's a metric that might both, overreport (for example: people searching for your Brand keyword -> they were in fact not won by your SEO, but by other activities -> but their attributed source will be "organic search") and underreport (people might discover you first via SEO, then follow you on social media, and finally only buy your product after seeing an ad). Therefore, you should not just look at the SEO Revenue, but growth in Impressions, Website Traffic, Brand Awareness. As a general rule, not just for SEO: think about your entire funnel, even when evaluating a single tactic.

SEO is one of the BEST things you can do for your website, your brand recognition and your marketing strategy, but it is a long term strategy. Whilst we report monthly, we are very clear about SEO being a minimum 6 month investment for a client before they see any tangible results. Clients usually do love to see the google page rankings though!

It may seem counterintuitive, but I really love proving ROI by looking at sales team metrics. Pipeline, and especially sales velocity changes before, during, and after organic campaigns is so impactful. If your campaign periods saw increased pipeline opps, and a shorter sales velocity, you know you're doing your job right. You're getting in front of the buyer on the right channels, you're educating them, and you're closing them with quality CTAs. I also think self-reported attribution fields can be a game changer in understanding channel performance.

I've found that the most impactful report is to Google the page and see it moving in the results. There's a lot of variables to get this done but it's the cherry on the cake and the most "tangible" result for a client if you have a clear keyword target. Also remember to make Live reports, its a never ending strategy.

Same thought with @Ali Anderson, i believe SEO ROI should come from sales team metrics, so we can measure the effective and efficiency of the campaign compare to the budget spend. Nevertheless it's a long-term effort and a long-awaited patience channel that should be improved continously

📊 A well-crafted report tells a story. Beyond numbers, it should offer insights, comparisons, and actionable steps. Tools like Google Data Studio can help visualize data, making it digestible for stakeholders. Regularly share updates, and always be open to feedback. A dynamic report evolves with time and feedback. #TransparentReporting 📝

The sales team metrics are where ROI must show up to benefit the client, but it is hard for an SEO to force a client to do a good job of converting leads to clients unless you become part of their team that monitors and improves the entire conversion process.

SEO is a long-term effort and a lot of the results will depend of things out of your control. Don't be afraid to assign qualitative metrics as well. More often than not, our content doesn't go viral and it receives low engagement. But all of a sudden, you get an email requesting a quote for one of your services and they mention this article that didn't do so well on socials as reference. They mentioned they loved it, that they consider you an expert, they want to work with you and they have the budget. This is one of the best outcomes you can wish for with long-form content. If you feel like you are not moving the needle with your content, don't despair! Give it time.

🤔 SEO is multifaceted. While goals and KPIs guide you, always be open to qualitative metrics. Sometimes, an article might not trend but could lead to a high-value sale. Stay adaptable, and remember that SEO’s true value often goes beyond mere numbers. It’s about building lasting brand value and trust. #BeyondTheNumbers 🌐

Goals and KPIs are like a roadmap for success. Goals are clear targets, like increasing website visitors by 20%. KPIs are numbers that show if you're getting closer to your goals, such as how many people visit your site each month or how many sales you make. Watching KPIs helps you see how well you're doing and figure out what to do next to reach your goals.

SEO in itself is not a revenue stream. It is a tool or technique that enhances business potential. So it becomes imperative that we should measure the cumulative effect of every other means of improving business rather than SEO alone. For instance, there are hundreds and thousands of companies that do business successfully even without strong SEO. Hence the idea of measuring SEO ROI is a bit ambiguous from business sense. Nevertheless, it is highly recommended to stick to the basics and keep improving your website to be SEO friendly. The buzz word here is "patience" and for sure it would pay as long as you have ticked all the items in the SEO basics checklist.

Well said, Ana. Some content that brings in leads that turn into business may take a long time to bear fruit. It is much like planting a tree - wait, wait , wait - there's one branch with some blooms on it now...