Quelles sont les meilleures stratégies de relations publiques pour les entreprises technologiques afin d’attirer de nouveaux clients ?

There are a huge range of tactics available, but the core of it all should be the value the tech is providing to its users, or better still, society as a whole. Never focus on the intricacies of the tech itself. The focus should always be on the outcomes it delivers and hopefully the wider mission behind this.

Focus on how it can make the user's life easier, work better and strategies smarter. Provide tangible business use-cases that clearly illustrate deployment, integration and most importantly, output. The market is saturated with technology tools. Don't try to compete with every single one. Concentrate on your story and how you can produce an easily understood and positive outcome.

Qualquer história fica ainda mais atraente se for contada por alguém que fez (ou ainda faz) parte dela. Defina seu público alvo, entenda qual mensagem é importante para ele e deixe essa narrativa para um personagem real da sua empresa, como um colaborador ou um cliente. Pessoas reais se identificam com histórias reais.

You have to create a compelling story that features people and focuses on the benefit your company provides. This is true of any industry. People and benefits equal great storytelling. Don't overthink it. Find the people — your employees, your customers, those you have helped — and tell their stories on your blog, on your website and to reporters who will hopefully share it with their larger audience.

Earned media opportunities in industry leading publications and websites, created and placed by a PR firm with extensive knowledge and contacts in your industry of focus

Identify 5-10 media and influencers to create a Golden Circle of targets that your ideal customer follows religiously as a starting to point to build deeper relationships with. Leverage media's likes and dislikes to build a stronger rapport and position yourself as a credible go-to source for commentary inclusion to get in front of your ideal customers more consistently. Then partner with industry influencers for engaging content like social media campaigns, tutorials, reviews, etc. in order to expand your reach and build trust.

The best strategy is seldom the easiest one. You want media and influencers to reach your audience and build trust for you. It starts with you. Earn their trust. Get to know them. Discover what's important to them. What brings them joy. Understanding this helps you identify which principles of persuasion will work best (reciprocity, scarcity, authority, commitment and consistency, liking and consensus) when making the big ask.

It's not just about getting your message across; it's about establishing trust, and that journey begins with you. Invest time in earning their trust, understanding their values, and discovering what resonates with them on a personal level. Armed with this knowledge, you can strategically apply principles of persuasion such as reciprocity, scarcity, authority, commitment and consistency, liking, and consensus when making significant requests. This approach not only forges connections but also ensures that your outreach aligns with their priorities, fostering stronger and more authentic partnerships.

Meet casually and create or build a networking community with updated information from the desired industry. The purpose should not be business-oriented, but has to have a value mutually beneficial to everyone in the circle.

Partager à différents medias, un contenu avec un angle adapté à son audience, c'est pus de travail en amont mais les retombées sont plus nombreuses !

In addition to having a budget and measurable objectives. It's also important to launch authentic creative campaigns and align them with your brand's core mission—you're 'why.' Foster genuine connections through events that embody your values, and ensure every campaign echoes the positive change you advocate for. Engage your community actively, inviting collaboration and shared storytelling to amplify the impact and resonate with the collective spirit of your audience.

Creating impactful campaigns and events for tech companies is an art that involves more than just showcasing features. It's about weaving a narrative that captivates your audience, transcending the technicalities. Focus on the value your technology brings to users and society at large. Craft campaigns that spotlight the positive outcomes and the broader mission behind your tech, fostering a connection beyond functionalities. By infusing creativity into your campaigns and events, you not only showcase innovation but also make a lasting impression, turning your technology into a compelling story that resonates with your target audience.

Tech marketing is more than just showcasing features. It's about storytelling. Engage your audience with a narrative that goes beyond the technical. Focus on how your technology positively impacts people's lives and society as a whole. Create campaigns that emphasize the positive outcomes and your company's mission. This will establish a deeper connection than just highlighting features. By infusing creativity, you demonstrate innovation and make a lasting impression. Transform your technology into a compelling story that resonates with your target audience.

By hosting webinars and offering snippets from an e-book, such as a free white paper, you are enticing tech users with freebie content. By drawing them in and grabbing their email address, you can now convert them into customers.

There is so much value in incorporating authentic customer testimonials and detailed case studies on your website and media kits to boost KPIs. These narratives showcase real-world success, foster trust, and provide tangible evidence of your value proposition. You could highlight transformations and critical outcomes that align with your targets, like increased satisfaction or ROI, to attract potential clients and engage potential stakeholders. This strategy not only illustrates your impact but also enhances credibility, directly influencing conversion rates and customer retention metrics.

Third-Party Endorsement Marketing strategy is great for brands that want to remain relevant. This marketing strategy is all about having other people or respected sources vouch for your product or service. It's like when your friends recommend a restaurant because they had a great meal there. You trust their opinion, right? Getting others to say good things about what you offer builds trust and makes potential customers more comfortable with choosing your product. In addition to testimonials and influencer marketing other 3rd party strategies to consider include, expert recommendations, awards, and accolades, cross-promoting among reputable brands, community and association endorsements........

La promesse faite doit être valorisée par les premiers concernés : les clients ! Faire confiance en leur jugement, c'est aussi valoriser son lien réel avec un secteur

Testimonials from satisfied customers provide social proof that the company’s products or services are effective and reliable. Potential customers are more likely to trust the company when they see real-life examples of success. Case studies show how the company’s technology solves specific problems or improves processes in real-world scenarios. This helps potential customers understand the practical benefits and applications of the products.

In my experience establishing senior management and experts within the company as thought leaders in the domain has always worked and continues to do so. Strategically using all aspects of P.O.E medium to share industry insights, best practices, and innovation through traditional media, articles, blogs, podcasts, and speaking engagements undoubtedly build credibility and attract attention.

Becoming a thought leader in the tech industry requires more than just technical expertise. It's about shaping conversations, sharing insights, and providing a vision for the future. To establish thought leadership, showcase your expertise through content that goes beyond product features. Share industry trends, analysis, and your unique perspective. Engage in conversations on platforms where your audience is present. Be proactive in addressing challenges and presenting innovative solutions. By consistently contributing valuable insights, you not only position yourself as an authority but also build trust, attracting new customers who see your tech company as a source of knowledge and innovation.

Establishing credibility through thought leadership requires consistently publishing insightful content that addresses customer pain points and industry trends. This positions your brand as an expert source, fostering trust and loyalty. Offer innovative solutions and informed guidance that go beyond surface-level advice. Engaging in industry conversations and providing valuable resources can also solidify your reputation. Such a strategy not only attracts new customers by demonstrating expertise but also retains existing ones through continuous value delivery, ultimately enhancing overall customer satisfaction and brand reliability.

It's a powerful tool for building brand awareness, credibility, and customer loyalty. By consistently sharing valuable content and engaging with our audience, we can position ourselves as experts in our field and attract new business opportunities. I believe that thought leadership is particularly important in today's competitive landscape, where consumers are increasingly seeking authentic and informative content. By establishing ourselves as thought leaders, we can differentiate our brand and stand out from the competition.

La qualité de vos contenus fera la différence à très court terme Sortir des sujets pointus en trouvant des solutions à des problématiques métiers ou sectoriels vous positionnera comme l'expert que vous êtes

As much as we consider storytelling- consider stories around relevant events/relatable instances. If you are building a tech product- speak about the product and more about the process, value add and customer engagement- in line with relevant events like fathers day and non binary parents, awareness for age related issues , graduation and future mobility, sustainability etc., this helps companies spark a conversation. If you want more ideas - let’s chat.

Customer testimonials and success stories should be prominently featured to build trust among potential clients. Furthermore, creating online forums or user groups can foster a sense of community among users, enhancing brand loyalty. Preparedness in crisis management and the ability to address and manage negative PR effectively is essential. Transparency is key, especially regarding product updates, security, and privacy measures. Participating in or hosting virtual and in-person tech events provides networking opportunities and showcases products. Lastly, data-driven insights should be used to refine PR strategies, ensuring that the company is targeting the right demographics for effective customer acquisition.

1) WHO are the new customers? Establish that THEN plan a strategy and choose your tools 2) Experiment to find out This is an investment NOT a loss If you keep doing fundamentally the same thing, you will basically get the same results. I have often seen a demand for a bold new strategy result in an interesting suggestion committeed and nitpicked into the usual Reduction of “risk” also costs opportunity How can you achieve this? - Hire people of diverse backgrounds and interests. Encouragement of both can offer new perspectives - Regularly revisit your product. Find different ways to explain it - a small change of phrasing is enough to spark an idea - Data is advice not gospel - Be braver than the others in your industry

Make sure you are talking to the right audience. Are your costumers other businesses or consumers? If the former, you will want to target B2B industry outlets. If the latter, you will want to aim for coverage in broader-based, consumer outlets.

Nowadays people place great value on testimonials; understanding however that some can be testimonials from friends and families lending a helping. Having said that testimonials work. Secondly, it is easy to assume that the tech company is solving a problem. There are many tech companies out there and those that last are those solving a problem and making life easier for the potential customer. It would also be important to remember that there are real people whose lives have come to depend on technology leading to an emphasis on not just drawing clients through PR strategies but also ensuring security and privacy policies are in place and effective in curbing cyber attacks.