Que faites-vous si des personnes influentes ne répondent pas à votre marque personnelle ?

It's a challenging situation, but it's essential to remember that personal branding is an ongoing process that requires time and consistent effort. Instead of getting discouraged, it's crucial to persevere and focus on building authentic and meaningful relationships with your target audience. An effective strategy could be to diversify your networking and collaboration efforts, seeking to connect with people who share your values and objectives. Additionally, work on strengthening your online presence through quality content and active participation on social media platforms. With time and consistency, you're likely to capture the attention and interest of influential individuals who can open doors and opportunities for your personal brand

Evaluate your communication approach and message clarity. Simplify your messaging to ensure it's concise, compelling, and directly addresses the needs or interests of your target audience. Avoid generic or overly complex content that may not resonate effectively. Additionally, leverage multiple communication channels strategically. Experiment with different platforms or formats (such as video, podcasts, or interactive content) to diversify your reach and engage a broader audience. This multi-channel approach can amplify your visibility and increase your chances of connecting with influential individuals in your field.

Building a personal brand is a marathon, not a sprint And like any long-distance race, there will be moments of discouragement. One such moment can be the frustrating silence from influential individuals you're trying to connect with. Here's my take on navigating this: - Reassess Your Approach: Were your outreach attempts cold emails or generic messages? Influencers are bombarded with requests. Take time to personalize your message. - Offer Value, Not Just Requests: Instead of solely asking for something, focus on what you can offer. - Be Patient and Persistent (the Right Way): Don't bombard them with follow-ups. Space out your attempts and respect their time.

Reevaluating goals without a different mindset will produce the same goals shuffled around. Have you ever wondered why some people gravitate to you, and others run away, no matter how hard you make an effort, repel and reject you? Each of us wears a sign across our head saying "Make me feel special". It allows social transactions of credits and debits. When you have a lot to deposit into other people, they will gladly accept you and promote you. When your social account is depleted, people tend to run from you. Here is how you deposit into other people when your account is depleted. Start with looking in the mirror and deciding how you want to be seen. Get a business advisor and books to invest in yourself. Fill yourself until you overflow.

It's crucial to periodically reassess your goals to ensure they're aligned with your target audience. Take the time to evaluate whether you're reaching out to the right influencers and whether your branding efforts are resonating with them. Adjusting your approach based on this evaluation can help you better connect with influential figures in your field and increase the effectiveness of your personal branding efforts.

To truly enhance your content and resonate with influencers, infuse it with your distinct personality. Don't be afraid to showcase your quirks, humor, or passions. Authenticity is magnetic in a sea of generic content. Consider sharing personal anecdotes or insights that demonstrate your expertise in a relatable way. Injecting personality into your content helps humanize your brand and makes you more memorable. Moreover, experiment with creative formats that align with your style. Whether it's creating humorous sketches, insightful infographics, or engaging podcasts, find what suits you best and resonates with your target audience.

Make sure your content is valuable, thought-provoking, and reflects your unique expertise. Don't be afraid to experiment with formats and topics to attract the influencers you want to connect with.

KISS me! One thing that I found helpful is that people don't want to know how smart you are because they don't want to feel stupid. It's best to share content at the 3rd to 5th-grade level and only one topic at a time. For someone like me who is multi-talented, it's easy to start talking about one subject and pivot to another topic without skipping a beat. The challenge is that the person or audience you're speaking to can not follow you when you pivot, and you lose them in the curve. Enhancing your content is not necessarily being smarter. Say less with more impactful value. It means being simpler. There is an acronym that says "Keep It Sweet and Simple." You only have 3 seconds to KISS me if you want to hold my attention.

Content is the heart of your personal brand. It's through your content that people get to understand who you are, what you stand for, and why they should pay attention to you. This is what, I would do: 1. Quality Over Quantity: Focus on creating high-quality content that offers value to your audience. 2. Authenticity: Be yourself! Your content should reflect your personality and values. 3. Visual Appeal: People are more likely to engage with aesthetically pleasing content. Use high-resolution images, infographics, and videos... 4. Consistency: This not only helps in building a loyal audience but also keeps you on top of mind. Reminder - your personal brand is a reflection of yourself. Make sure it shines!

Enhancing the quality of your content is essential for capturing the attention of influencers. Make sure your content reflects your expertise and offers genuine value to your audience. Experiment with different formats and topics to see what resonates best with the influencers you're targeting. Taking risks and showcasing your unique voice can help your content stand out and attract the attention of key figures in your field.

When someone has 1000s of followers it is easy to get lost in a sea of content. One of the best ways to get recognised is to start commenting on the person's content with ideas and opinions that will drive a discussion. By sharing thoughtful comments you will be visible to the recipient and to their audience which is great for your Personal Brand growth.

Like and comment on influencers' content thoughtfully. Share their work with your own insights. This establishes you as someone who adds value, not just someone who wants something. Genuine connections follow!

Networking is about fostering authentic connections. Engaging with influencers by commenting on their posts, sharing their content, and participating in discussions demonstrates your interest and adds value to the conversation. By establishing yourself as a thoughtful contributor, you increase the likelihood of being noticed and respected within your professional community. This organic approach to networking can lead to meaningful relationships that benefit both parties in the long run.

I still catch myself sometimes doing this. You engage with someone on LinkedIn, and the conversation either starts or ends by suggesting you buy my widget or service, and this is only the first date. It's almost as if it's baked into the culture to follow an outdated pattern. I noticed that top salespeople still do this. I suspect, on some level, it works. Would you prefer to buy from someone who's always selling or from someone who consistently delivers value? When networking, a better approach is to be interested in the person outside of work instead of giving them solutions to a problem that they don't even know they have. Could you deliver value in the post and back it up with a personal conversation about them?

Elevate your networking strategy by focusing on quality over quantity. Instead of merely engaging with influencers' content, initiate meaningful conversations that add value. Start by crafting thoughtful comments on their posts that demonstrate genuine interest and insight. Pose intriguing questions or share relevant experiences to spark engaging discussions. Take it a step further by collaborating on projects or initiatives that align with your mutual interests. Offer to contribute expertise or support their endeavors in a meaningful way. Additionally, attend industry events or webinars where these influencers are present. Participate actively, introduce yourself, and exchange ideas in person or virtually.

In the past, one thing that has prevented me is not remembering my identity. When you have served so many people and given of yourself, it isn't easy to find yourself when you don't have defined lines of what you stand for and against. When you know your identity and begin interacting with influencers, they can see your authenticity and are willing to align with you because your statement did not just change for that post. It's important to share your values consistently and to seek alignment with others who share similar values. Here's a hint: People will spend more for a brand that they trust and walk away faster from a commodity logo for something cheaper. Are you a brand or just a logo?

Elevate your outreach game by crafting "Tailored Tributes" that celebrate the unique contributions of influencers. Start by deeply engaging with their content and identifying standout pieces that resonate with you. Highlight specific aspects—whether it's a compelling idea, innovative approach, or impactful message—that align with your personal brand. Incorporate genuine appreciation into your message. Express how their work has inspired or influenced your own journey, demonstrating a thoughtful connection. Share your vision for collaboration or mutual benefit. Articulate how their endorsement or partnership would enhance both your brands synergistically.

Do your research and mention something specific you liked about their work. Show them you understand their brand. This personalization shows respect and makes you more memorable!

🤘 Brand Influence 🤘 "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." —Maya Angelou If you want to influence others, master the art of "seeing, hearing, and valuing" them. As you step out to do outreach, remember, your brand is YOU, so make sure to connect with people authentically. One way I reach out that works nearly 100% of the time, is sending a personalized video. People always comment that they "loved it" or they "felt important." And I usually always get a response. This fits my personal brand and how I like to connect with others. You have to find a formula that works for you and your personality. Rock. You.

Personalize outreach to influencers by referencing their work that resonates with your brand. Show alignment with your vision and values to stand out and demonstrate respect for their expertise. Tailoring your message increases the chance of meaningful engagement and partnership opportunities.

Consistency is key. You don't expect people to trust your brand if you show up today and after, show up after a month then show up after 2 months. You need to be consistent in giving out value and showing up in front of their faces. And do it at a pace that's great and that you can follow up with. Trust me they are watching and they will definitely reach out.

Building relationships takes time. Keep putting out great content, engaging with your audience, and refining your message. Over time, consistency will win over influencers, showing you're here for the long run.

🤘 Brand Consistency 🤘 One of the largest problems that tank personal brands that are building business brands is a lack of consistency. Consistency creates trust. That said, the issue lies in the fact that we are using our personal brands to build business brands. As a person, we have many things we are interested in, like to talk about, and are good at. However, if you are not focusing these things into one main identity, its like trying to feed a live octopus to people. You have too many things slapping them in the face, they get confused, and then go work with someone far less talented. Focus your efforts and consistently share what serves your desired outcomes. Leave all the other stuff for private profiles.

Stay consistent in your personal branding efforts despite initial challenges with influencer engagement. Continuously produce quality content, engage with your audience, and refine your brand message. Consistency builds trust and reliability over time, making you more appealing to influencers seeking genuine connections. Your steadfast approach will eventually yield positive results and strengthen your brand presence.

Consistency is key. You don't expect people to trust your brand if you show up today and after, show up after a month then show up after 2 months. You need to be consistent in giving out value and showing up in front of their faces. And do it at a pace that's great and that you can follow up with. Trust me they are watching and they will definitely reach out.

Consider strategic pivots if influencer engagement remains low. Make subtle shifts in approach or focus areas aligned with industry trends. Adaptation, not overhaul, can enhance brand appeal and attract influencer attention.