Que faire si votre stratégie d’aide à la vente n’est pas à la hauteur ?

Examine your sales enablement strategy—it's like giving your sales machine a tune-up. Here are the key points: 🔍 Evaluate Effectiveness: Think of metrics as your sales diagnostics tool—what's revving up? 👥 Gather Feedback: Chat up your sales team and customers—what's the word on the street? 📊 Data Analysis: Play detective with the data; find out what’s clicking and what’s missing. Pro Tip → Think of these evaluations as your secret sauce for sales success. Quick Checks: ↳ Identify the winners and the underperformers. ↳ Tackle the most pressing issues first, just like sorting your morning emails. In short → Make sure your sales strategy isn’t just running, but racing ahead!

Begin by conducting a thorough assessment of your current sales enablement strategy, identifying gaps and areas for improvement. Common mistakes may include a lack of alignment between sales and marketing teams, insufficient training and resources for sales representatives, and outdated or ineffective tools and technologies. Seek feedback from sales team members and stakeholders to gain valuable insights into pain points and challenges. Then, develop a comprehensive action plan to address shortcomings, leveraging technology, training, and collaboration to enhance the effectiveness of your sales enablement efforts.

El diseño de una estrategia es la base de lo que sucede después. Muchas veces encontramos cuellos de botella en fases posteriores del proceso de ejecución pero su origen se encuentra precisamente en la estrategia. Para ello te recomiendo: - Verificar el Growth Model Fit. ¿Es la estrategia de canales existente la adecuanda? - ¿Target+Solution+Pain están alineados? Quizá haya un defasaje en alguno de esos componentes claves Espero que te haya resultado útil este tip!

Always be assessing yourself. It doesn't matter if you have quota or not; you can't keep continuing any sales pattern and hope for the best. Weather its starting from or scratch or identifying what part of your script is weak. There is always room for improvement, and being respectfully critical of yourself will allow you to grow in success and in failure.

Pinpoint where the strategy is falling short. Is it in content creation, training effectiveness, technology utilization, or alignment between marketing and sales? - Identify the Problem Areas Look at key performance indicators (KPIs) such as conversion rates, sales cycle length, deal size, and win rates. Identify trends and patterns that indicate where the strategy is failing - Analyze Performance Metrics

We can deploy the below to enable change in the strategy: 1. Define clear goals as goal setting is the first step to any successful strategy 2. Define clear roles, responsibilities and KPIs which acts as an incentive as well as breaks down goals into outcomes 3. Relook at the implementation strategy. A lot of time strategy fails during implementation as it may not be practical or a defined plan is lacking 4. Take stock at regular intervals how far you are from your goals. Taking stock allows you to change tracks and plans if something is going wrong 4. Make it inclusive- plans only work when there is a buy in from all stakeholders, especially from the people implementing the strategy 5. Take regular feedback

Clearly define your sales enablement goals and objectives, ensuring alignment with overall business objectives. Common mistakes include setting vague or unrealistic goals, overlooking the importance of measuring progress, and failing to communicate objectives effectively to stakeholders. Engage stakeholders across departments to gather input and ensure buy-in for your sales enablement strategy. Develop SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals and regularly review and adjust them as needed to drive continuous improvement and success.

Here is how you define your sales enablement goals and objectives: 🎯 Set Goals: What peaks are you aiming to conquer with your sales enablement efforts? 📏 Measure Success: How will you know you're on the right path? What metrics will guide you? 🔗 Align Strategies: How does your sales enablement plan fit with your broader business goals and customer journey? Pro Tip → Clear, achievable goals are your roadmap to success. Strategy Roadmap: ↳ Craft objectives that resonate with your overall business aims. ↳ Ensure your goals are in sync with the steps of your customer’s journey. In short → Establish a clear and guided pathway for your sales enablement strategy to ensure you’re not just moving, but advancing towards your targets.

La estrategia, objetivos y acción se miden con potentes métricas. Para ello la clave es centrarse en el objetivo general: “Quiero aumentar las ventas un X% en Y plazo”. Luego de eso la pregunta siguiente es “¿De qué depende el cumplimiento de ese objetivo?” Seguramente sea de las propuesta presentadas. Allí ya tenemos un segundo objetivo. Repetir ese proceso varias veces hasta llegar al target. Así construiremos los indicadores y objetivos precisos para alcanzar los resultados deseados. Espero que te haya resultado útil este tip!

Here is how you select the right tools and resources for effective sales enablement: 🛠️ Equip Your Team: Consider tools like sales enablement software, content, training, coaching, and incentives to boost efficiency. 🎯 Ensure Accessibility: Choose tools that are relevant, easy to use, and accessible. 🔧 Continuous Training: Train your team to master these tools for different sales scenarios. Pro Tip → Opt for tools that fit your team’s specific needs, not just the best on the market. Tool Optimization: ↳ Align tools with your sales goals. ↳ Keep tools updated and refined. In short → The right tools, when well-chosen and maintained, empower your sales team and drive performance.

Never forget that some of the best tools available to you are your coworkers. Learning to identify others strengths and adapting them to your skillset will make you more well-rounded. Just keep in mind; everyone has good and bad habits; be sure to keep the good ones, and ignore the bad

Implement your sales enablement strategy systematically, ensuring that each component is executed effectively and efficiently. Common mistakes involve rushing into implementation without proper planning, failing to allocate resources appropriately, and neglecting to establish clear accountability for execution. Monitor the progress of your strategy closely, tracking key performance indicators (KPIs) and metrics to gauge effectiveness. Regularly review performance against your defined goals and objectives, making adjustments as needed to optimize outcomes and drive success.

Here is how you deploy and track your sales enablement approach: 🚀 Kickoff: Clearly outline the strategy to your team, defining everyone’s role. 📋 Support: Offer the necessary tools and advice for strategy execution. 📊 Assess: Keep a close eye on the strategy's impact, using feedback and data for evaluation. Pro Tip → Being flexible and providing ongoing support are crucial for success. Strategy Tracking: ↳ Regularly review performance indicators and feedback. ↳ Adjust the strategy to align with new insights and outcomes. In short → Careful monitoring and adjustment ensure your sales strategy evolves and succeeds, allowing for celebration of wins and learning from challenges.

No hay mejor manera de implantar una nueva estrategia que realizando un workshop de ventas. Recomiendo siempre dejar algún espacio para que el equipo pueda dar su aporte, co-creando algunas acciones concretas. Es la mejor manera de involucrar al equipo y comprometerlos al cumplimiento de procesos y objetivos. Espero que te haya resultado útil este tip!

Regularly evaluate the effectiveness of your sales enablement strategy by gathering feedback from stakeholders and analyzing performance metrics. Common mistakes include neglecting to gather sufficient feedback, relying solely on anecdotal evidence, and failing to adjust strategies based on data-driven insights. Use this feedback and data to identify areas for improvement and implement necessary changes to enhance the effectiveness of your strategy. Continuously iterate on your strategy to ensure it remains aligned with business goals and adapts to changing market conditions and customer needs.

Here is how you refine your sales enablement strategy continuously: 🔍 Review Goals: Evaluate how your strategy aligns with objectives. 🎯 Assess Impact: Identify successes and areas for improvement. 🗣️ Incorporate Feedback: Gather insights from your team and customers. 🔄 Update Strategy: Adapt to meet changing needs and conditions. Pro Tip → Being adaptive and responsive is key to strategy success. Enhancement Steps: ↳ Routinely check results against goals. ↳ Make adjustments based on ongoing feedback. In short → Regular reassessment and updates keep your strategy effective and aligned with business goals.

Reavaliar-se de preferência junto ao seu time de vendas. 1) A estratégia utilizada teve algum progresso? 2) Mude a estratégia de venda para cada cliente. 3) Compare sua estratégia com outras para criar um modelo melhorado. 4) Adapte a estratégia as variadas situações e evite improvisos. Novamente, avalie o resultado ao final.

Review your content: Take a close look at the sales content you are providing to your team. Is it relevant, engaging, and tailored to different stages of the sales cycle? Update and refresh your content regularly to ensure it aligns with the needs of your sales team and customers.

Just because it works today doesn't mean it will work tomorrow. Sales isn't a static job, and you shouldn't treat it like it is. Always find some way to improve, and if you can't; then go talk with someone that's better then you, and see why they're better.