Que faites-vous si vous avez du mal à générer des idées innovantes pour la recherche marketing ?

If I find myself struggling to generate innovative ideas for marketing research, I would first reassess the current market landscape and consumer trends to identify any potential gaps or emerging opportunities. Then, I would collaborate with cross-functional teams, seeking input from product development, sales, and customer service to gain diverse perspectives. Additionally, I'd leverage external resources such as industry reports, conferences, and networking events to gather insights and spark inspiration. Encouraging a culture of creativity and experimentation within the team can also stimulate idea generation. Moreover, exploring unconventional approaches like design thinking workshops or brainstorming sessions with stakeholders helps

Acesse qualquer site com avaliações e reclamações, a cada palavra há uma ideia nova vinda diretamente do consumidor. Afinal, é para essas pessoas que algo se cria.

When facing a creative block in marketing research, I seek diverse perspectives through collaboration, brainstorming sessions, and customer feedback. I also delve into research, experiment with new methodologies, explore cross-disciplinary ideas, and take breaks to refresh my perspective. With embracing these strategies I try to overcome creative challenges and generate innovative solutions that drive impactful marketing research.

First start with competitors research by using below tools: 1.Facebook ads library 2.Google ads transparency report Use idea generation tools like Answer the public Answer Socrates Soovle Quora Chatgpt Thinkany.ai Pinterest Google suggestion box You.com Use tools Canva Xmind.ai to create mind maps

Often enough for research that we’re doing say to understand customer behaviour, to pick on trends to help through in building our own communication strategy it’s worth sometimes to pool in some others that we know for whom the research may be important too and sometimes it could be with the view of splitting costs for the research study and yet for the most of times it’s about getting various other view points that may assist in your research and be able to achieve more perspective too

While working on your own research, it’s good to take routes of getting answers from people in your style of questions/ survey templates and even creating environments for the studies of those reports. What this will accomplish for you is that different approaches will give you what works with what sort of people, the surroundings that can also be stimuli for getting answers and more, and it’ll bring out very real views/ answers from the people you’ve wanted to question. Picking and taking feedback from the people getting questioned is very important too

We may find ourselves as people in marketing who may have the need to understand say some time of consumer audience that even two other brands are keen to study. Being able to partner with brands/ collaborate and do the research often is a good strategy as it can give more insights and the exchange of thoughts among the brands can create for possibly even Co-op- marketing too which is why we’ve often seen brands like PepsiCo and a BurgerKing say doing a joint activity for a common target consumer