Quelle est la meilleure façon de choisir des plateformes de contenu ?

While it is important to know where your target audience will be, it is even more important to know where your strengths lie. For example, I started off with Quora & Blogging because I was more comfortable with text than audio/video format. When I got comfortable, I decided to go for YouTube & then Instagram. You can always expand later, but start with your strengths.

To choose the right content platform, start by understanding your audience and content type. Align your goals with platforms that match your objectives. Analyze competitors, assess available resources and skills, and prioritize platforms with strong analytics. Be prepared to adapt your strategy based on platform performance and audience engagement.

It all began on Tumblr back in 2012, and from there, I ventured into creating my own blog on Blogspot. As time progressed, my storytelling evolved on Instagram, where I initially shared personal experiences, family moments, and life's journey, eventually transitioning to sharing content I truly loved. The introduction of VSCO marked a turning point, igniting my content creation journey on Instagram. Fast forward to the present, I find myself using various platforms. This journey led to collaborations with leading brands, culminating in my departure from a corporate creative role four years ago. Now, I proudly operate my content production agency, partnering with top brands and talents globally.

When choosing content platforms, consider your target audience, content type, and goals. Analyze platform demographics, algorithms, and policies. Test and adapt to find what resonates best with your audience while staying true to your brand and message.

In the ever-evolving creator economy, staying adaptable is key. Beyond platform popularity, consider platforms that align with your niche. A niche-focused platform can provide a dedicated audience, fostering community engagement. Additionally, analyze the platform's monetization options. Diversifying revenue streams, such as memberships, merchandise, or exclusive content, ensures sustainable income. Prioritize platforms with robust analytics, aiding data-driven decisions. Lastly, evaluate the platform's creator support. Responsive customer service and resources empower your growth journey, making it essential to choose platforms invested in your success.

On my recent interaction with @praveen sen ,I understood it's important to find our groove ,we will never know initially which platform will be our growth amplifier . On watching my fellow creators on LinkedIn succeed on Instagram ,I found out it's usefully to spread wings on platforms to make a impact on wider range of audience

I'd advise all creators to establish a social presence across all major social platforms. While it's okay to initially focus on 1 platform, it's important to repurpose your content across all platforms. Each social platform has its unique strengths, and overlooking these means missing out. The ultimate objective should be to cultivate a loyal audience and then guide them toward a platform that you control. By doing so, you won't be entirely dependent on a single platform. Social media platforms are known for their volatility, a single algorithm change or monetization adjustment can lead to an overnight loss in growth. Therefore, diversifying your presence is not just a strategy; it's a safeguard against such uncertainties.

Knowing where your audience spends time online is critical to choosing a social media network/platform. For example, LinkedIn is excellent for B2B while Instagram is perfect for B2C. But knowing the right platform isn't enough. You also have to know how your audience consumes content, and create content that speaks to their dreams and desires, while also solving their problems and reducing their pain.

Comprehensively understanding your audience's values, priorities, and behaviors is key, because it will help you understanding your audience's motivation for visiting each platform. Platforms are inundated with thousands of pieces of content for your target audience to sift through, and if you want to stand out, you need to meet them where they're at.

While knowing your strengths is important. In my opinion, having fun is #1! Many aspiring creators may not even know what their strengths are (I certainly didn't). Therefore, it's super important to enjoy the process of content creation and experiment with many different formats and platforms to see what suits you best. By doing this, you'll find a style that not only fits you best, but also leverages your strengths which will enable you to maintain consistency. Content creation should be a continuously enjoyable process, one that evolves over time. What might be a strength today could become a weakness down the line, and that's perfectly OK. Remember, don’t be too precious with the content you post when starting out, just have fun!!

It's critical that you also balance your strengths with the location of your audience. If video is your thing, YouTube is great because it's the worlds second largest search engine. TikTok and Instagram are great additions to a video strategy because content can be repurposed across platforms. Similarly, if you prefer writing, LinkedIn, Medium and X are a great platform stack.

Analyse on the options 1. Know the purpose: Whats my purpose of creating content. What’s the benefit am going to get. Is it for my business or to get social known person or for branding or entertainment 2. Define the audience: based on the purpose we can define the audience. Segment the audience 3. Analyze the strength: how are we going to give our content and where is our strength- by video or audio or writing . 4. List the platforms: based on the above 3 , list down the platforms you can play 5. Choose the one that cater the needs: Then analyze the policies, competition, support in those platforms and select the one for you Ready to move on… start with these and thereafter on the way learnings will help to explore in other platforms.

Everyone is unique and so the is the critieria. -Based on the goal purpose, define the audience. -Then analyse the own strength. -With these 3+platform analysis, finalize the platforms. -Then experiment with the content on these platforms. also REPURPOSE the content on different platforms based on the platform strength. For instance, if the content is long form video, repurpose it into small shorts and post it on Instagram and the long ones on Youtube. -Experiment and analyze the data which will helps to improve ourselves and get to use the platform in a better way

SEO Opportunities: Consider the platform which can increase content visibility in the SERP. when we are doing Blogs and Website-> choose the platform which has more SEO features which makes our content to rank better