Votre influenceur s’est désisté à la dernière minute. Comment sauver votre stratégie de contenu ?

Influencer MIA? Don't panic! Repurpose Existing Content: Shift focus to organic content. Can you revamp existing blog posts, infographics, or videos into social media snippets? Activate Brand Advocates: Look for brand loyal followers who'd be happy to create user-generated content (UGC). Shift to In-House Production: Can you recreate the influencer campaign in-house? Leverage team members or explore micro-influencers with smaller but engaged audiences. Transparency is Key: Briefly explain the influencer situation to your audience. They'll appreciate honesty and the effort to deliver great content. Replan & Reschedule: If time allows, consider rescheduling the campaign with a new influencer.

The evaluation of an influencer's withdrawal from a campaign should focus on the content they were set to create and the role they played in the strategy. If the influencer's contribution was pivotal, such as a product review or a tutorial, this could significantly affect the campaign's effectiveness and audience reach. However, by identifying the gap and adjusting the strategy—either by finding a replacement influencer or adapting the content—you can maintain the campaign's integrity and continue to engage your audience effectively.

It's always wise to have a back up plan for those situations. Having into account that you can put off the action, you can replan; other than that, you should improvise and get to B plan.

Plan B can be a win! Influencer MIA? Find a replacement or explore user-generated content! Fresh perspectives & authentic voices can be powerful! #influencermarketing

Exploring alternative influencers provides a fresh perspective and maintains campaign momentum. Clear communication about urgency and expectations is crucial. If replacements aren't feasible, leveraging user-generated content or customer testimonials can effectively resonate with your audience, often enhancing authenticity and engagement.

In finding an alternative, you can either come to your agency or using tools with quick insights such as: BuzzSumo (Limited Free Version)/ Social Blade/ Google Trends

When an influencer backs out last minute, it's crucial to pivot quickly and strategically. - Explore Niche Micro-Influencers: They often have higher engagement rates. - Utilize Employee Advocacy: Employees can share content, adding authenticity. - Tap into Industry Experts: They can lend credibility and fresh insights. - Leverage Influencer Networks: Use platforms like LinkedIn to find quick replacements. - Create Interactive Content: Polls and Q&A sessions can engage your audience directly. Quick adaptability can turn a potential setback into an opportunity for innovation and deeper audience engagement.

Utilizing existing assets is a practical strategy to maintain campaign momentum. Repurposing high-performing content from previous campaigns can keep your audience engaged while you develop a long-term solution. This approach ensures continuity and leverages proven materials effectively, helping bridge any gaps caused by the influencer's withdrawal.

When an influencer backs out last minute, producing content in-house can be a reliable solution. At Tru, we’ve handled similar situations by leveraging our internal team to create content that aligns with the campaign’s goals. For example, we had our product experts and marketing team collaborate to produce detailed product demonstrations and behind-the-scenes videos. This approach ensures continuity and allows us to maintain control over the messaging and quality of the content. Additionally, we often incorporate employee-generated content and brand stories to maintain engagement and authenticity, proving that internal resources can effectively bridge the gap when external influencers are unavailable.

Twist the situation into a social challenge, using the budget from the backed-out influencer, can help you generate more UGC/ Engagement from the audience. In my case, we were able to twist the content of other influencers & make them create a buzz for our social challenge. And those who joined, receive giveaways from brands.

If your strategy was just based on working with that one influencer, you may need to re-think it. Ideally you should be partnering up with multiple creators as part of your campaign. Even if one backs down, there's alot more to carry the campaign to success.