Votre équipe est à la traîne sur les tendances des médias sociaux. Comment pouvez-vous les mettre à niveau efficacement ?

To get your team up to speed on social media trends, I'd recommend: 1. Organize a "Social Media Immersion Day" 2. Invite influential social media experts as guest speakers 3. Create a curated feed of trend-setting accounts for team monitoring 4. Implement a weekly team huddle to discuss emerging trends 5. Develop a social media trend forecasting system 6. Encourage staff and pay for them to do things (concerts, events etc).

this is stupid you just cut their eyelids off and glue sew iphones into both of their hands. make sure one iPhone is set to instagram and the other to tiktok

When I first started managing social media for big clients like Mike Tyson, I assumed my team was up to speed on the latest trends. But during a brainstorm, I realized some members didn’t fully understand what was driving engagement on platforms like TikTok or Instagram. Instead of jumping into strategy, I held a casual meeting where I encouraged everyone to share their knowledge gaps without judgment. This helped me tailor our approach and ensure we were all on the same page. By addressing those gaps, our execution improved, proving it’s not just about the tools but knowing how to use them effectively.

In all the teams I have led I have implemented the same practice: once a week we meet to talk about any campaign, post, podcast, report or anything related to Marketing, including social media, that they have found interesting that week. And all team members are ‘obliged’ to bring something to the meeting. This gets them out of their daily duties and into the trending topics related to Marketing and social media.

To put things straight if my team fall behind social media trends it is high time I have to think of a new team. Because if they do not update themselves then we will run out of business. In today’s world all training is available online and you just a few clicks away. In this scenario if my team is not updating themselves there is a problem. So the answer is simple spend more time online as it is your job, learn from various people influencers and social media competitors and grow

The best way for your team to get up to date with trends is to work it into your working day. Every morning me and the creative team have a morning call where I invite everyone to share a trending video they have seen the previous night or that morning. We discuss and implement any ideas into our client's strategy. It's a great team-building exercise. If members of your team can't find trending content I would address that on a 1-1.

Utilizing social listening tools and sharing insights weekly will undoubtedly enhance our competitive edge. By leveraging social media and industry newsletters, this individual can provide invaluable insights that inform our approach

If a social media team falls behind on trends, the first concern is time. Do they have enough to monitor trends, or are they overwhelmed with other tasks? If time isn’t the issue, it might be a lack of motivation, as no enthusiastic manager would skip trends—they’re a key part of the role. If it’s not motivation, maybe they struggle to spot trends. To address this, I’d discuss it in a team meeting. If time is the problem, I’d reduce their workload and allocate time for trend analysis. If they lack skills, a quick training session with the necessary tools could help. Motivation issues would require deeper attention.

Spend some time on the platforms monitoring the trends once more. Social media moves fast, and trends come and go, so something you thought was trending a few weeks ago may be overplayed, or exhausted by now. You'll never quickly get ahold of what is currently trending by just spending a bit of time on the apps.

Designating a trend-monitoring role is crucial in the fast-paced landscape of social media, especially for tech entrepreneurs in AI and innovation. This role not only ensures that the team remains agile and informed about emerging trends but also fosters a culture of continuous learning and adaptation. By leveraging social listening tools and insights from industry leaders, the team can identify opportunities for innovation and align their strategies with the evolving digital landscape. Regularly sharing these insights promotes a proactive approach to digital transformation, enabling the team to integrate relevant trends into their offerings and maintain a competitive edge in the market.

Creating a culture of continuous learning is essential for fostering innovation and adaptability within our team. By implementing regular training sessions and encouraging knowledge sharing, we empower each other to stay ahead of social media trends together.

First, you have to hire curious people. Second, you have to be passionate about the topic and the development and share learnings. And share them with passion! Passion is contagious.

Fostering a culture of continuous learning is essential in the rapidly evolving landscape of social media, especially for teams in tech innovation. By integrating regular training sessions and collaborative workshops focused on the latest social media trends, teams can leverage insights from AI and machine learning to enhance their strategies. This approach not only keeps the team informed but also empowers them to apply new knowledge practically, driving innovation and digital transformation. Encouraging knowledge sharing within the team creates a dynamic environment where human-centric AI principles can thrive, ultimately leading to more effective engagement and brand presence in the digital space.

El aprendizaje continuo es parte de la cultura de un negocio, de un equipo. Esto ayuda a que los miembros del equipo se adapten a los cambios y también, crea una cultura de proactividad. Implementar sesiones de formación periódicas y organizar talleres colaborativos ayuda a poner al equipo al día con diferentes aprendizajes y a empoderarlos con nuevos conceptos o herramientas. Esto, en otras palabras, es transformar el aprendizaje en algo dinámico, donde todos contribuyen y crecen juntos. Impresionante ¿No? Otra práctica que me gusta es invitar a expertos externos o líderes de la industria a seminarios web para hablar sobre las últimas tendencias. La inversión en el crecimiento de tu equipo, es sostenible para el negocio.

Practice helps to reinforce what you've learnt. Assign your group projects that require incorporating the newest social media trends into ongoing initiatives. They will gain an understanding of the benefits and practical implications of staying current with this hands-on approach. To promote creativity and innovation, encourage experimenting in a safe setting.

Reinforce learning by assigning tasks that involve applying new social media trends to ongoing projects. This hands-on approach helps the team grasp the real-world implications and benefits of staying current. Encourage controlled experimentation, allowing team members to test new strategies, formats, or tools. This practical application not only deepens their understanding but also fosters creativity and innovation, making it easier for them to incorporate trends into your overall strategy effectively.

Não basta apenas estudar; é essencial que a equipe coloque em prática o que aprendeu. Para garantir a relevância e potencializar os resultados, todos devem estar alinhados com as tendências das mídias sociais. A prática é o que realmente transforma o conhecimento em ação!

Everything seems good-ish in strategy. However, real learning and real progress happens when things are in action. So, if my team is falling behind on Social Media Trends, I'd not just work on a revised SMM Strategy with them, I'd encourage them to get practical. Experiment. Play around. I would love to seem them research, analyze, shortlist and implement new Social Media trends. They may fail but they'll learn a lot and it is during this experimentation that we'd catch up with the latest Social Media Trends.

A clear example of the practical application of these trends can be seen directly in your Instagram feed. New video editing styles that enhance the effectiveness of message delivery have become a crucial factor to consider when creating posts. Figures like Dan Koe and Iman Gadzhi, among others, have successfully implemented and popularized an editing style that has significantly impacted the market. Adopting these innovative approaches not only improves content quality but also increases its appeal and ability to capture the audience's attention.

Encourage the team to own the new strategies. Have each respective owner to report on progress and new ideas at a monthly meeting. A fun way is to create a tiger team and track the progress.

If your team is falling behind on social media trends, establishing a feedback loop can be highly effective. Start by having your team experiment with new trends on a smaller scale to gauge their impact. Regularly review and discuss the outcomes in team meetings to identify what worked and what didn’t. This iterative process allows your team to adjust their strategies based on real-world results, enhancing their ability to stay current with and adapt to emerging trends. By fostering continuous learning and refinement, you ensure your team remains agile and ahead of the curve.

Establishing a feedback loop is crucial for evaluating the success of new strategies. Have your team implement trends on a smaller scale and track the results closely. In regular meetings, discuss what worked, what didn’t, and why. This continuous evaluation process helps refine your team's approach, offering valuable insights from real-world applications. Over time, this feedback mechanism will make your team more skilled at identifying, adopting, and optimizing trends, ensuring long-term adaptability and success in a rapidly evolving social media landscape.

Establishing a feedback loop is essential to figuring out how effective novel tactics are. Ask your team to test out certain trends on a small scale and keep an eye on the outcomes. Have regular meetings to discuss what works and what doesn't. Your team will become more skilled at identifying and adjusting to future trends as a result of improving their strategy and learning from practical applications.

Realize sessões de feedback colaborativo onde a equipe pode discutir o desempenho das campanhas recentes e o uso de novas estratégias. Utilize um formato de workshop para incentivar a troca de ideias e sugestões, tornando o feedback uma ferramenta de crescimento coletivo.

Lastly, empower your team by allowing them to take responsibility for their education and the use of current social media trends. Team members are more likely to take the initiative and remain interested in the changing digital landscape when they believe they are accountable for their own development and contributions. They will be motivated to actively seek out and implement new trends by this sense of ownership.

Empower your team by giving them ownership over their learning and application of social media trends. When individuals feel responsible for their growth, they are more likely to take initiative and stay engaged with the evolving digital landscape. Encourage team members to lead projects, explore new trends, and share their findings. This sense of ownership will foster motivation and drive them to proactively seek out and integrate relevant trends, ultimately benefiting both their professional development and the team's overall success.

It's one thing to empower your team, but it's a whole new ballgame when you let the seasoned social pros take the reins. These are the folks who live and breathe these platforms every day, catching those micro-trends that often fly under the radar. They’re your secret weapon! Let them experiment, try things, and strike the perfect balance between what’s on-brand, what hits your content goals, and what speaks to your audience. Trust them, give them space to grow, and you’ll see the magic unfold. Empowerment isn’t just about permission; it’s about letting your experts lead the way.

It is important that the entire marketing team is committed and keeps up to date with current trends and topics. This is the key to success. Lifelong learning and a constant dialogue about the latest trends are essential. An environment must be created in which it is possible to try out new things and performance should be recognised and rewarded accordingly by the line manager.

Ownership is actually the most critical part. This ties directly into the idea of "living and breathing social media." Trends are tricky—success comes when they are naturally integrated into the work by those who are already immersed in them. The most successful cases occur when a trend isn't just something randomly adopted but rather a natural extension of what team members already see and experience beyond their job functions. This happens when individuals feel adventurous, supported, and responsible enough to be courageous with work-related social content.