Vous êtes impatient de développer votre réseau de vente. Comment pouvez-vous exploiter efficacement les entretiens d’information ?

Select individuals whose experience and network align with your goals. Look for professionals who have valuable insights or connections relevant to your sales field. This ensures that the time you invest in the interview will be well spent and that you gain meaningful information.

First, I'd identify key contacts - decision-makers, buyers, and industry figures. I'd request informational interviews, positioning it as a chance to learn about their business and priorities. Second, in the interviews, I'd ask thoughtful questions to deeply understand their perspective. I'd listen closely, take notes, and find ways my company could address their needs. I'd also look to provide value, like sharing insights. Afterwards, I'd follow up, thank them, and nurture the relationships. By approaching it genuinely and focusing on building connections, I'm confident I can leverage these conversations to uncover new growth opportunities.

leveraging informational interviews is a fantastic way to grow your sales network while gaining valuable insights. Before you reach out, know what you want to achieve. Are you looking to learn about industry trends, understand a specific company, or get advice on advancing your career? Having a clear goal will help you make the most of the conversation

Target Professionals: Research and identify individuals in your industry or related fields who can offer valuable insights or connections. Look for those with extensive networks or expertise relevant to your goals. Leverage Existing Connections: Use your current network to get introductions to potential contacts for informational interviews.

Before the interview, do your homework. Research the person’s background, their company, and any recent news or achievements. Prepare thoughtful questions that reflect your genuine interest and align with your goals. This preparation will help you have a more engaging and productive conversation.

Ask About Their Experience: Prepare questions that focus on their career journey, industry trends, and challenges they’ve faced. This helps you gain insights and build rapport. Inquire About Networking Tips: Ask for advice on how to expand your network, including which events to attend, organizations to join, or other individuals to connect with.

There's a difference between listening to answer vs active listening. Listening to answer is when you can't wait for some empty void so you can make your voice known whereas active listening encapsulates empathising if necessary and even ask further questions to gain more insight into what happened.

Engage in the conversation by actively listening. Show that you value their time and insights. Ask follow-up questions to delve deeper into their experiences and advice. Active listening not only helps you gain more from the interview but also leaves a positive impression on your contact.

After the interview, send a personalized thank-you note. Express your appreciation for their time and summarize any key takeaways or actions you plan to take based on their advice. A follow-up note reinforces your professionalism and keeps the door open for future interactions.

A follow-up message after an informational interview is more than a courtesy—it's an opportunity to reinforce your commitment to the relationship. I’ve found that referencing a specific insight from the conversation not only shows that you were truly engaged but also opens the door for continued dialogue. This can transform a one-time meeting into a lasting professional connection.

Use the insights and connections gained from the interview to expand your network. Engage with any referrals or suggestions they provide. Join relevant groups, attend events, or connect with their network on LinkedIn. This proactive approach helps in growing your network and building meaningful relationships.

Maintain and nurture the relationships you build. Stay in touch with your contacts by sharing updates, offering assistance, or simply checking in periodically. Building and sustaining relationships can lead to long-term benefits, including potential collaborations and valuable advice.

Nutrir las relaciones es clave para el crecimiento profesional a largo plazo. Mantén el contacto con tus conexiones compartiendo noticias relevantes, celebrando sus logros y revisando cómo están de vez en cuando. Este compromiso continuo fortalece tus relaciones y fomenta un apoyo mutuo duradero.