Vous êtes confronté à l’insatisfaction de vos clients à l’égard d’un partenariat avec un influenceur. Comment renverser la situation ?

➡️ First, accept the dissatisfaction of the client in relation to the influencer partnership and take a detailed analysis of the problem. ➡️ Begin discussing the problem with the client and understand the critical points and get feedback. ➡️ Negotiate with the influencer, if possible, either for revision of content or elongating the partnership so that it would perform better. ➡️ Clearly inform the client about the accurate insights of the campaign effect, backed by analytics and metrics. ➡️ Suggest alternatives, strategies, or influencers that would align with the client's goals. ➡️ Above all, guarantee client satisfaction: change things promptly, and explain the process explicitly.

1. Communicate-Discuss the client’s concerns and understand their expectations. 2. Review and Adjust-Evaluate the content and performance metrics, and adjust the strategy as needed. 3. Enhance Engagement-Work with the influencer to improve content quality and audience engagement. 4. Report Progress-Provide regular updates and transparent reports to the client. 5. Offer Solutions-Compensate with discounts, bonuses, or additional services to rebuild trust and satisfaction.

LO PRIMERO ES AUDITAR LOS PROBLEMAS Y EVALUAR LA DIMENSIÓN DEL IMPACTO Has de saber medir cuál es la dimensión del problema, las causas y motivos y buscar las posibles soluciones. Tienes que rediseñar tu estrategia, aprovechando el dinero invertido con el influencer, comunicándote con él y presentándole los resultados negativos obtenidos. Lo normal es que el se sienta responsable de parte de esos resultados y se busque una solución conjunta que corrija los errores y provoque la satisfacción de NUESTRO PUBLICO Y DE NUESTRO CLIENTE. Saber negociar en estos momentos es crucial para reconducir los resultados sin nuevos gastos de inversión.

When facing client dissatisfaction with an influencer partnership, transform the situation by embracing transparency and swift action. Start by actively listening to your client's concerns, showing empathy and understanding. Then, collaborate with the influencer to adjust the campaign, ensuring it aligns better with the client's vision. Offer data-driven insights to showcase potential improvements and set clear expectations for future outcomes. By demonstrating your commitment to resolving the issue and enhancing the partnership, you can restore client confidence and turn a challenging situation into a success story.

Open dialogue is essential when dealing with client dissatisfaction in influencer partnerships. It allows for a clear understanding of concerns, transparent communication about campaign performance, and collaborative problem-solving. Through open discussion, expectations can be realigned, and the professional relationship preserved. It provides an opportunity to gather valuable feedback for future improvements and address issues before they escalate. By fostering open communication, potentially negative situations can be transformed into opportunities to strengthen client relationships and enhance future collaborations. This approach ensures that both parties feel heard and respected, leading to more successful partnerships in the long run.

DEBES HABLAR CON EL INFLUENCER Y EXPLICARLE LOS MALOS DATOS Y SU PARTE DE RESPONSABILIDAD EN LOS MISMOS. Has de hacerle saber que está pasando con precisión, para que pueda analizar de forma conjunta y objetiva cuáles han sido los errores cometidos. Puede ser un fallo de contenido, no alineado con la comunidad, o de elección del influencer. En cualquiera de los casos debes abalizar qué ha pasado y tomar decisiones al respecto. NUNCA DESPERDICIES EL TIEMPO PUES AHORA ES CRUCIAL ACTUAR RÁPIDO Y DE FORMA CERTERA

communication is the essential key to resolving when you are dealing with client dissatisfaction and their concerns. here you find the opportunity to align expectation and solution that benefits all

It all starts with communication. I'm an 'elephant in the room' kind of guy who tends to force function by pointing out the obvious problem. Of course, this isn't always the most effective approach. This is why it's value for me to have multiple, ongoing conversations with various stakeholders privately in order to get a more well-rounded perspective on the situation. Then, I'll arrange a group meet where I can present that broader feedback with the goal of finding a solution that best serves the brand, while allowing the people involved with it to have agency in its success.

Una vez hayas identificado el error Tu y la causa del mismo, hemos de revertir la situación rápidamente. Debemos reconducir y producir nuevos contenidos, mensajes o formatos, si es que ahí. Ha estado nuestro error, y apelar a la colaboración del influencer con un coste más reducido. Si en cambio el error ha sido provocado por la falta de alineación con nuestro producto o cliente con el influencer contratado; debemos pensar escoger un mejor candidato, aunque esto nos suponga un nuevo gasto. Debemos aseguramos muy bien QUÉ CANDIDATO ESCOGEMOS. EL INFLUENCER HA DE SERLO PARA NUESTRO PÚBLICO OBJETIVO, esto que parece tantan lógico, no siempre se cumple y tiramos el dinero del cliente a la basura, junto a nuestro prestigio

Sometimes, a minor tweak is all it takes. Revisit the campaign goals and target audience. Can the influencer adapt their content to better resonate? Perhaps additional creative assets or a live Q&A session could boost engagement. Remember, successful influencer marketing is a collaborative effort

Once you've established open lines of communication, it's time to pivot. Use the insights from your assessment and dialogue to rework the strategy. Perhaps the content needs to be more aligned with your client's brand voice, or the posting schedule should be adjusted for better engagement. Consider creative ways to leverage the influencer's strengths while addressing the areas of concern. A fresh approach could reinvigorate the partnership and bring about the results your client is looking for.

At a beauty startup, we noticed our influencer campaign underperforming. We implemented weekly performance reviews and adjusted our strategy, focusing on micro-influencers with higher engagement rates. Within a month, our campaign ROI improved by 50%. Conversion rates doubled, and we saw a 30% increase in authentic user-generated content. This experience taught us the importance of agile performance monitoring and quick strategy adjustments in influencer marketing. It became our standard practice, consistently leading to more effective campaigns and stronger client relationships.

After implementing the changes, you need to constantly monitor progress by conducting regular check ins with the parties involved to keep eyes on the performance focusing on major KPIs relevant to the campaign while also checking for loopholes or what’s not doing well but can be tweak immediately This helps to control expectations and also understand the situation from start to end while providing valuable insights for future collaborations/ campaigns

Once you have a revised strategy, establish clear KPIs (key performance indicators) to track progress. Go beyond vanity metrics like likes and followers. Consider website traffic, brand mentions, and conversion rates. Regular monitoring allows you to identify what's working and make adjustments as needed.

After an issue or even before for proactive measures it is important to set up checks and check-ins, use analytics tools to keep us with your brand feedback. And, set up regular check-in meetings with your client and influencer to ensure satisfaction on both ends.

Client coaching in such situations can look like this: 1. Reassure the client that their dissatisfaction is heard and will be addressed. 2. Go over the initial expectations that had been set, when the influencer was being considered for the brand. 3. Highlight why the influencer is a good fit and how the association with them is good for the brand. 4. Re-visit outcome expectations and audit whether the influencer’s actual performance matches the expectations. Here, you will be able to identify if the problem lies with the campaign & execution OR the client expectations. 5. Based on this, either reassurance and strategy shift is needed or a re-setting of expectations is necessary. Any questions? Shoot me a DM!

Sometimes, client disappointment stems from unrealistic expectations. Here's where your expertise comes in! Educate them on the influencer marketing landscape. Explain that engagement is more valuable than just follower count. Help them understand the influencer's role as a brand advocate, not a guaranteed sales machine.

Setting client expectations is a crucial to an influencer campaign, as finding the right influencer. Remember: -Dive deep into the intricacies of influencer marketing with your clients. Explain the nuances, from content creation to audience engagement, and emphasize the organic nature of authentic influencer partnerships. -Highlight the importance of metrics beyond immediate sales, such as engagement rates, brand sentiment, and follower growth. -Coach on Patience and Productivity: Provide regular updates and insights to keep them informed and engaged, ensuring they understand the evolving landscape and remain aligned with the long-term goals. -Be clear about where influencer marketing falls as part of an overall cohesive strategy.

Sometimes, managing client expectations is as important as managing the influencer partnership itself. Educate your client on the nature of influencer marketing and the realistic outcomes they can expect. Remind them that building brand awareness and loyalty takes time and that influencer partnerships are a long-term strategy rather than a quick fix. Coaching your client through this understanding can help reset their expectations and foster a more patient and productive working relationship.

Learn from this experience! Debrief with the influencer and the client. What went well? What could be improved for future campaigns? Take these learnings and refine your influencer selection process. Consider diversifying your influencer pool or exploring different content formats.

to refine your future planning best practices is defining clear objectives, setting measurable goals, creating a plan for handling stakeholders and influencers setting up a success keys factor

De toda situación se puede aprender. Definir rangos de acción, estilos de diálogos o de escritura son claves para definir el tipo de trabajo que esperaríamos recibir. Esto nos permitirá escoger a los influencers que dean afines a nuestro tipo de marca y estilo de contenido. Considero importante definir procesos para realizar cambios en el camino logrando ser efectivos al optar por un nuevo contenido o formato.

Use this experience to refine your approach to influencer partnerships in the future. Develop a set of best practices for vetting influencers, defining clear objectives, and setting measurable goals. Consider creating a contingency plan for handling partnerships that don't go as expected. By learning from this situation, you can better prepare for future challenges and ensure that both your clients and their influencer partners are set up for success from the get-go.

Who is the influencer you have partnered with?? This is a very crucial factor to consider bearing in mind that we all have our own beliefs and stand in life. Before you proceed to partner with a influencer,it is important to understand the clients view on influencers. For example the client could be religious and is very firm on not associating with secular musicians or an influencer who has had previous dramas and scandals.But you go ahead and reach out to one who has a very huge following,that will positively impact on your client but going by the clients beliefs in their religious realm,they feel the influencer is a threat. So prior seeking of clients opinion before making your choice as a digital marketer is as important

always need to know the influencer's previous work and behavior, this is a very crucial factor to consider, always choosing the right influencer for the right market for makeup market you choose a makeup artist,

We need to go through the influencer's history and social media connections to see if their work, interactions and reputation follow the mission and values of the brand. An influencer may be in the makeup community and we sell makeup, but if they have a reputation for being terrible or are mixed in some nasty drama, we as a brand should not collaborate with them based solely off their following. Numbers are important but ultimately it is PEOPLE we are selling to!