Vous êtes confronté à des visions créatives contradictoires avec un influenceur. Comment assurez-vous la cohérence de la marque ?

When dealing with conflicting creative visions, start by clearly communicating your brand’s core values and key messaging. Ensure that these are well understood by the influencer. Encourage open dialogue to understand their creative ideas while gently guiding them to align with your brand’s vision. Offer specific guidelines and examples to help bridge any gaps. Regular check-ins can ensure the content remains on track and true to your brand’s identity. Collaboration is key—find a balance that respects both the influencer’s style and your brand’s consistency.

Aligning goals before starting a collaboration is the key to a successful partnership. By openly discussing the objectives of both your brand and the influencer, you can ensure that you're on the same page from the outset. This mutual understanding helps in finding common ground, which is essential when navigating creative differences. When both parties are clear about what they want to achieve, it not only smooths out potential conflicts but also strengthens the overall messaging. This alignment sets the stage for a collaboration that's not only harmonious but also impactful and consistent with your brand's values.

To guarantee brand consistency, create clear brand rules and successfully convey them to influencers. Find common ground and connect goals to work towards a shared vision. Provide samples of previous successful campaigns to demonstrate your brand's style. Encourage open communication in order to discuss issues and explore solutions together. Set limitations while allowing for creative expression within the brand framework. Regularly examine material to ensure it is consistent with brand values. Maintain a positive connection by expressing gratitude for the influencer's unique contribution.

Para garantizar la coherencia de la marca cuando enfrentas visiones creativas contradictorias con un influencer, comienza por establecer un diálogo abierto y colaborativo. Reafirma los valores fundamentales y el mensaje central de tu marca, explicando cómo deben reflejarse en la colaboración. Busca puntos en común donde ambas visiones puedan alinearse, y si es necesario, ajusta las ideas para que se mantenga la coherencia sin comprometer la autenticidad del influencer. La clave es encontrar un equilibrio que beneficie tanto a tu marca como a la creatividad del influencer, manteniendo una imagen consistente y fiel a tus principios.

Get clear on your brand’s core goals—know your North Star before setting sail. Listen to Their Vision: Understand the influencer’s perspective; it’s a partnership, not a one-way street. Find the Common Ground: Identify shared goals that align with both visions—this is where the magic happens. Communicate Openly: Discuss how their creativity can complement your brand, ensuring both visions shine. Stay True to Your Brand: Adjust where needed, but never compromise your brand’s essence. Final Thought: When goals align, creativity soars, and the brand stays on course! 🙌

Clear communication is vital for a successful partnership. Clearly articulate your brand's vision, expectations, and non-negotiables. Explain the 'why' behind these guidelines to help the influencer grasp their importance. Foster open dialogue, allowing the influencer to share their ideas and concerns, ensuring mutual understanding and consistency.

Use examples to illustrate your brand's vision and the type of content you expect. Clearly outline the KPIs that will be used to measure the success of the partnership.

Effective communication is paramount when collaborating with an influencer. Clearly articulate your brand's vision and set explicit expectations and non-negotiable elements of your brand identity. Explaining the 'why' behind these guidelines helps the influencer comprehend the rationale and significance of maintaining consistency. Foster an open dialogue so they can express their ideas and concerns and work together to ensure alignment with your brand values and objectives.

Comunicar-se claramente com um influenciador é como alinhar estratégias em The Witcher 3 – cada decisão importa para o resultado final. Ao discutir a visão da sua marca, seja específico sobre as expectativas e elementos inegociáveis da identidade da marca. Explique o "porquê" por trás das diretrizes para que o influenciador compreenda a importância da consistência, assim como Geralt deve entender as consequências de suas escolhas. Incentive um diálogo aberto, onde o influenciador possa expressar suas ideias e preocupações, garantindo que ambos estejam na mesma página para uma colaboração bem-sucedida e uma mensagem de marca coesa.

When facing conflicting creative visions with an influencer, ensure brand consistency through clear communication by setting well-defined guidelines and expectations from the outset. Articulate your brand's core values, messaging, and visual style in a detailed brief to align the influencer’s content with your brand identity. Foster an open dialogue where feedback is encouraged and discuss any concerns promptly to find common ground. Regular check-ins and collaborative adjustments help maintain alignment while allowing for creative flexibility, ensuring that the final output remains true to your brand’s essence and effectively resonates with your target audience.

Maintaining brand consistency is crucial, but flexibility in non-core areas can strengthen your relationship with the influencer. Be open to their creative ideas, provided they align with your brand’s values. This adaptability fosters collaboration, leading to innovative content that engages both your audience and the influencer’s followers.

La flexibilidad en el contenido es la clave, como influencer he visto mucho marcas que quieren imponerme lo que ellos quieren pero no logran ver que mi audiencia no está acostumbrada a ese tipo de contenido. Por otro lado, si la marca quiere un contenido puntual y ve que el influencer no suele hacer ese estilo de contenido, lo debe plantear de entrada, es decir cuando se establece el primer contacto comercial, preguntarle al influencer si estaría dispuesto a hacer X tipo de contenido, a pesar de ver que no lo ha realizado anteriormente en su cuenta.

The flexibility can bring many benefits; You learn something new. Your brand can grow. It makes the influencer feel empowered and appreciated. You chose them for a reason, give them the chance to surprise you with their skills, creativity, and knowledge. They can bring a fresh perspective you haven't thought about or haven't dared to think it could work. Trust is an important factor. If you decide to work with them, you should trust them to know their audience well. They are influencers after all and know their trade. A happy influencer, the one who feels free, creates better content, and shows more genuine passion. And passion is contagious!

A flexibilidade em colaborações é como navegar em Red Dead Redemption 2 – às vezes, você precisa adaptar sua rota para chegar ao destino. Lembro-me de uma campanha onde a consistência da marca era crucial, mas ao trabalhar com um influenciador, percebi que ser rígido demais poderia sufocar a criatividade. Decidi ser flexível em áreas que não comprometiam os valores centrais da marca, permitindo que o influenciador trouxesse suas ideias. Isso não só fortaleceu nossa parceria, mas também resultou em um conteúdo que ressoou tanto com nosso público quanto com o dele. A lição? Adaptar-se sem perder o foco pode levar a resultados mais autênticos e impactantes. E você, como lida com a flexibilidade em parcerias?

While adhering to a consistent brand image is paramount, being open-minded and flexible in aspects that do not compromise your core values can foster a positive and productive relationship with the influencer. Demonstrating a willingness to adapt and consider creative suggestions can lead to innovative content that resonates with both your audience and the influencer's followers, as long as such adaptions remain in line with your brand's image.

Ensuring brand consistency is a key. Start by setting clear boundaries—it's essential for any successful collaboration. Define the scope of the influencer's creative freedom while reinforcing where your brand draws the line. A written agreement or creative brief works wonders here. Outline expectations, deliverables, and brand-specific guidelines to provide a clear roadmap. This ensures both parties stay aligned, maintaining the integrity of your brand.

Estabelecer limites claros em uma colaboração é como construir as fundações descritas por Stephen Covey em Os 7 Hábitos das Pessoas Altamente Eficazes. Assim como Covey enfatiza a importância de “começar com o objetivo em mente”, definir desde o início o escopo da liberdade criativa que o influenciador terá é crucial. Tenha um contrato por escrito ou um resumo criativo que detalhe expectativas, entregas e as diretrizes específicas da marca. Esse documento serve como um guia claro, garantindo que ambos estejam alinhados e saibam exatamente onde estão os limites. Essa abordagem não só protege a integridade da marca, mas também cria um ambiente de colaboração produtiva e respeitosa.

Establecer límites claros es fundamental para mantener la coherencia de la marca en cualquier colaboración. Definir el alcance de la libertad creativa del influencer y establecer dónde tu marca traza la línea garantiza que ambas partes entiendan sus roles. Un acuerdo escrito o un resumen creativo puede formalizar estas expectativas, detallando entregables y pautas específicas. Este enfoque no solo previene malentendidos, sino que también proporciona una hoja de ruta clara que guía el proceso creativo hacia un resultado alineado con la identidad de la marca.

Say no where it's due. Don't be a person who accepts all the agreement conditions blindly. Remember that you're also adding value here. It's your collaboration as well. Not their alone.

Stay open-minded: Be willing to consider the influencer’s creative ideas and how they might fit with your brand. Identify key elements: Clearly define non-negotiable aspects of your brand that must remain consistent. Find a balance: Allow some flexibility in creative approaches while maintaining core brand messages. Collaborate: Work together to blend both visions in a way that respects your brand’s identity. Review and adjust: Regularly check in and tweak the approach as needed to ensure brand consistency.

50-50 rule applies here. The final output should be an image of all the contributors. Everyone's input should be valued and respected here.

Una de las maravillas de los buenos influenciadores es que han creado una audiencia fiel y amplia. Y la manera en que lo han logrado es con su estilo propio, su manera de comunicar. Por eso una marca no debe imponer un contenido. Lo que las marcas o agencias deben hacer al trabajar con un influenciador, es aclarar cuál es el objetivo de la campaña y el mensaje que se quiere transmitir. Si le dedicas una hora de lluvia de ideas junto a este influenciador, seguro saldrán cosas muy interesantes. Se puede trabajar en conjunto, se debe tener mente abierta, y también tener claros los límites. Pero esos límites no significan imposición en la forma de comunicar tu campaña.

Revisar o conteúdo em conjunto antes de publicá-lo é como o processo descrito em Criatividade S.A. de Ed Catmull, onde a colaboração e o feedback contínuo são essenciais para a excelência criativa. Ao trabalhar lado a lado com o influenciador, você garante que o conteúdo final esteja perfeitamente alinhado com a identidade da sua marca. Essa prática não só fortalece a consistência da marca, mas também dá ao influenciador um senso de propriedade sobre o trabalho, tornando-o um parceiro mais engajado e respeitoso. O feedback durante essas revisões ajuda a refinar o conteúdo e previne mal-entendidos, transformando o processo em uma experiência verdadeiramente colaborativa e enriquecedora.

Revisar el contenido en colaboración antes de su publicación es una práctica esencial para asegurar la coherencia de la marca. Este proceso permite ajustar el contenido en función de las expectativas de la marca y al mismo tiempo respeta la visión creativa del influencer. Al trabajar juntos en estas revisiones, se fomenta un sentido de propiedad compartida y se refina el mensaje final, garantizando que esté alineado con los valores de la marca y evitando cualquier desalineación en la comunicación.

Schedule a review: Set up a meeting to go over the creative work together. Compare visions: Discuss how each vision aligns with your brand’s core values and goals. Identify gaps: Spot any inconsistencies between the influencer’s ideas and your brand’s message. Adjust collaboratively: Work together to make changes that blend both visions while keeping the brand consistent. Confirm alignment: Ensure the final output meets both your standards and the influencer’s creative input.

If you’re miss aligned on vision then you make not have selected the right influencer for your brand. If creativity is not aligned then, rethink why you selected this particular influencer for your brand. If it was their creativity you loved, then co-produce the content. Be sure not to hinder their creativity. The brand magic really comes to life when you have the power of two or three creative brains. Review, talk and test! Your audience’s response will set the tone for more creativity to come. See it as a partnership. It thrives with effort and energy. 💜

Influencer partnerships can be a powerful tool for brands to reach new audiences and enhance their reputation. However, one of the biggest challenges in these collaborations can be aligning creative visions. When an influencer's style clashes with a brand's established identity, it can lead to confusion and potentially damage the brand's image. Here are some strategies to navigate these creative differences and ensure brand consistency: Open and Honest Communication: Establish Expectations Early: Before agreeing to a partnership, clearly communicate the brand's aesthetic, values, and tone. Be specific about the desired outcome and how the influencer's content should align with these elements.

Resolver discrepâncias criativas é como o conceito central de Nunca Divida a Diferença de Chris Voss, onde a negociação eficaz é menos sobre vencer e mais sobre encontrar um caminho comum. Quando surgirem diferenças, aborde-as rapidamente e com profissionalismo, focando em uma solução que funcione para ambos os lados. Evite culpar; em vez disso, busque o diálogo aberto. Às vezes, uma perspectiva externa pode ajudar a mediar e oferecer uma solução objetiva, mantendo o foco na consistência da marca e no valor da contribuição criativa do influenciador. O objetivo final é manter a coesão da marca enquanto se valoriza a parceria, transformando possíveis conflitos em oportunidades de fortalecimento mútuo.

Identify discrepancies: Pinpoint specific areas where the creative visions differ from your brand’s standards. Discuss openly: Have a candid conversation about these differences and their impact on brand consistency. Seek solutions: Brainstorm ways to resolve conflicts while incorporating valuable aspects of the influencer’s vision. Make adjustments: Implement changes to align both visions with your brand’s core message. Review final work: Ensure the adjusted content reflects both your brand’s identity and the influencer’s creativity.