Vous êtes confronté à des réticences sur les stratégies de relations publiques innovantes. Comment surmonter la résistance des parties prenantes ?

If you are ever facing pushback from stakeholders on your (probably) brilliant PR strategy, remember that LinkedIn is farming our responses for their AI algorithms, so my professional suggestion is to implement what I like to call "The Beautiful Mind Approach." Stop sending emails, buy your stakeholder a fax machine, and start a constant crusade of communications at all hours, explaining why your strategy is the glue that holds the entire department together. Limit your communications to the Papyrus font for added emphasis. If that does not work, consider a similar approach, but use English Carrier Pigeons.

- Present Data: Share success stories and case studies from the industry. - Engage Stakeholders: Hold discussions to understand and address concerns. - Align Goals: Highlight how the strategy supports organizational objectives. - Propose Phased Approach: Suggest a step-by-step implementation with feedback loops. - Build Trust: Be transparent and demonstrate potential ROI. - Turn Skeptics into Advocates: Show value to gain buy-in and support for the new strategy.

Provide data and case studies from similar organizations that have successfully implemented similar strategies. Illustrate the potential return on investment (ROI) and how the new approach can address specific challenges or capitalize on emerging opportunities. Engage stakeholders by addressing their concerns directly and showing how their input has shaped the strategy. By presenting a well-researched and thoughtful case, you can build confidence in your innovative approach and gain the support needed to move forward.

Na minha experiência profissional no mercado de relações públicas percebi por inúmeras vezes a importância de se construir uma rede sólida de aliados influenciadores que pudessem cooperar na defesa de uma ideia, conceito e estratégia. Identificar estas pessoas e potencializar oportunidades para que elas testemunhem a favor do seu projeto e como tal inovação trará benefícios lhe ajudará a ganhar tração. Exerça influência, compartilhe dados relevantes e construa argumentos para que este grupo tenha amplitude argumentativa e veja a palavra se espalhar muito mais rápido do que você seria capaz de fazer sozinho!

Often it is effective to start small so you have the opportunity to demonstrate success. In many cases, the perceived issues will evaporate once you've been able to demonstrate that your strategy is effective. A pilot program also provides a really useful way of ensuring that all processes work - further building confidence in a more comprehensive rollout.

To bridge a gap, it’s useful to deeply explore stakeholder reservations so you can tailor your strategy to address their concerns and needs. Spend time creating an empathy map in response to the strategy and review it with them. It’ll increase their view of your commitment to problem solving and will likely result in a smarter, more well-rounded plan. People need to not only be heard. They need to be understood. On the backend, create a feedback loop!