Exceptional Service: Deliver outstanding customer service that makes clients feel valued and appreciated. Personal touches and responsive support can turn one-time buyers into loyal customers. Enhanced Product Quality: Focus on superior quality or unique features that justify a higher price. When customers perceive added value, they are more likely to stay loyal despite lower-priced alternatives. Community Building: Create a strong community around your brand through social media engagement, events, and loyalty programs. Connecting with customers on a personal level fosters deeper relationships and encourages repeat business.

Change your paradigm of thinking. Some phenomena to explore 1.Create a Communication Platform - Create real value through marketing communication - International Example: Dove Real Beauty - KSA example: Goody Kitchen 2. Reposition Your Competition - Change the game - International example: OMO dirt is good - KSA example: FIFO Plus 3. Value from Price - Reassuringly higher pricing - International example: Dyson - KSA example: Danube retail chain

Price is a common strategy for gaining market share. However, it's not advisable to avoid it. When competitors lower their pricing, aim to retain customer loyalty. Try to enhance the customer experience throughout their journey. Aim to ease possible hurdles and blockers for them, like ensuring ease of communication with representatives and prompt responses. If there are bug reports, address them as soon as possible to ensure a seamless experience. Go the extra mile and offer certain value-added services, such as free consultations, extended warranties, training programs, or personalized recommendations. Create a sense of belonging with the customers through online forums, social media groups, loyalty programs, or exclusive events.

Existem duas linhas de clientes: 1 - O que busca o preço baixo acima de qualquer outra questão. 2 - O que aceita pagar um pouco a mais por um serviço e atendimento diferenciado. Focar na segunda opção é o melhor caminho a medio prazo e quanto mais atento às reais necessidades dos clientes maior a chance de fidelização dos mesmos.

Feeling the squeeze when competitors slash prices? Spoiler: Loyalty beats discounts. Time to tighten those customer bonds. Roll out the red carpet. Deliver service so exceptional, they'll feel like VIPs. Go above and beyond to make them feel truly valued. Elevate your game. Enhance your product quality. Offer something unique they can't get elsewhere, even if it's at a premium. Build your tribe. Create a community around your brand. Engage through social media, exclusive events, and loyalty perks that make them feel part of something special. But here's the twist: loyalty isn't bought—it's earned through genuine relationships. Nurture those connections, and they'll stick with you no matter what.