I would suggest first that you understand Your Customers' Needs and Preferences. Then evaluate Shipping Costs and Options. Consider options like ground, air, and expedited shipping. Once done, could you consider offering free shipping for orders above a certain threshold to attract customers? If you have a significant customer base in certain regions, consider setting up local fulfilment centres to reduce shipping costs and improve delivery times. Be prepared to adjust your shipping strategies based on changing market conditions and customer preferences.