Vous êtes sur le point de lancer une campagne d’influence. Comment gérez-vous les demandes de modification de dernière minute ?

While it's common to feel frustrated about last-minute changes, it's important for your client or leaders to know you are approachable and open to their needs. Before saying "it's too late" or "it's not in the contract," consider if it's possible and any impact to the timeline or budget. If you feel compelled to say no, consider a "Yes, and..." response. "Yes, we can do this, AND it here's how it will impact the campaign... Do you wish to move forward?"

Treat last-minute requests as competitive advantages. Your agility in adapting quickly can set your campaign apart, showing you’re not just reactive but strategically responsive.

When a last-minute request hits your desk, your initial reaction can set the tone for the resolution process. It’s essential to approach these situations with a mindset of flexibility. Changes are often part of the influencer marketing landscape, where trends and consumer sentiments shift rapidly. Take a deep breath and assess the request carefully. Consider the impact on your campaign timeline and whether the modification aligns with your strategic goals. If feasible, work collaboratively with your team and the influencer to implement changes smoothly, ensuring everyone is on the same page. Flexibility can transform potential disruptions into opportunities for innovation and alignment.

Ah, the classic eleventh-hour curveball in influencer marketing! It’s like playing chess with a squirrel—unpredictable but kind of fun if you lean into it. Flexibility is your best friend here. Assess the request, gauge its impact, and rally your team to make it happen. You might even discover a twist that makes your campaign soar higher. After all, adaptability isn't just about survival; it's about thriving in chaos!

Naturally, when we launch campaigns, we ensure the client (the brand) is satisfied. At the same time, the brand knows it is crucial to maintain the influencer's tone. Therefore, we keep some flexibility in adjustments and timing modifications, within reason (a contract is still essential).

Des modifications de dernières minutes non prévues dans le brief initial peuvent avoir plusieurs conséquences sur la campagne : - décaler les dates de publications - perdre en authenticité - affecter les KPIs estimés - créer de la frustration chez le créateur (et les équipes) Il est important de bien évaluer les risques et de les communiquer à l'annonceur tout en restant positif et problem solver.

See last-minute changes as potential game-changers. They might offer crucial insights into trends, turning disruptions into strategic wins that keep your campaign relevant and engaging.

Assessing the impact of a last-minute change is like preparing for an uninvited guest at a party—you need to weigh the pros and cons swiftly. Will this change turn your campaign into the next viral hit, or is it a detour into 'Neverland'? It’s like Warren Buffet says, 'Risk comes from not knowing what you’re doing.' Evaluate how the change aligns with your campaign’s goals and timeline. If it offers a sweet new flavor to your strategy, why not give it a try? Sometimes, those pesky last-minute changes hold the keys to unexpected innovation.

Similarly, there are adjustments and then there are adjustments. When it comes to a post, naturally, adjustments are straightforward. However, when it involves a video... That's why we recommend validating a script before executing campaigns.

Use clear communication to build trust. Explaining the reasons behind changes showcases your leadership and ability to manage complexities with confidence, strengthening professional relationships.

For a last-minute change, it's essential to understand the reasons behind it, whether it's from the influencer or the brand, and to communicate with a human-first approach. While disappointment is natural, clear, efficient, and honest communication can help you navigate any hiccup, timeline delay, or last-minute change.

Clear communication is the cornerstone of handling any last-minute changes. Once you've decided to move forward with a modification, it's crucial to relay this information to all involved parties promptly and efficiently. This includes the influencer, your internal team, and any other stakeholders. Provide specific details about what is changing, why it's necessary, and how it will affect the campaign's timeline and deliverables. Ensuring everyone understands the new direction will help prevent confusion and keep the campaign on track. Open, transparent communication fosters collaboration and ensures a smooth transition to the updated plan.

Clear communication is like a GPS for navigating last-minute changes in influencer marketing. Channel your inner astrophysicist and explain the cosmic significance of the change to everyone involved. Be transparent, concise, and keep it light. Breaking the tension can really put things in perspective. More often than not in the ecommerce space, we're just selling some stuff -- not curing cancer. The right tone at the right time will align everyone's approach. Keep all parties informed and aligned so you can steer the spaceship towards your campaign goals without hitting an asteroid.

Similarly, adjustments must be explicit. We recommend initially having a call/video call with the client to understand and explain the situation. Once the solution is found, everything should be confirmed in writing to avoid further modifications later on.

Think of timeline shifts as opportunities for quality enhancement. These adjustments can provide necessary breathing room, leading to superior campaign outcomes.

After making changes to a post or video, it's crucial to adjust timelines and align contracts and schedules accordingly. Every adjustment, whether minor or major, can impact the original production and publication timeline. Therefore, it's essential to reassess deadlines to accurately reflect the new requirements or edits made to the content. This ensures not only the quality and consistency of the final product but also effective management of resources and time, while adhering to the terms agreed upon in the initial contract.

Resource constraints can drive innovation. Tight budgets and deadlines often lead to smarter, more efficient strategies, proving that limitations can spur breakthrough solutions.

Positivity is a tactical edge. Facing changes with an upbeat attitude can motivate your team and influencer, transforming stress into productive energy and cementing your leadership reputation.