Vous lancez une nouvelle campagne marketing. Quels indicateurs de produit devez-vous privilégier pour réussir ?

Optimizing CAC is crucial in SaaS marketing. Here's how product metrics help: - Cost per Lead (CPL): Track cost of acquiring qualified leads. This helps identify the most efficient marketing channels for reaching your target audience. - Conversion Rate: Measure the percentage of leads converting to paying customers. Analyze if campaigns are attracting the right audience and optimize messaging for better conversions. - Customer Lifetime Value (CLTV): Understand the total revenue a customer generates over their relationship. This helps determine if CAC is sustainable and allows for further investment in acquiring high-value customers.

Launching a new marketing campaign requires tracking the right product metrics for success. Early on, focus on awareness metrics like campaign reach and website traffic to see if your message is attracting potential customers. Engagement metrics like feature adoption and time to value then become crucial, indicating if users are finding the product useful. Finally, track conversion metrics like customer acquisition cost and churn rate to understand how effectively you're converting interest into paying customers and retaining them. Don't forget to consider customer sentiment metrics like NPS to gauge overall satisfaction with your product and marketing efforts.

Conversion rates tell you if users take an action, but time Spent in App reveals their level of engagement and high usage time in core features indicates they're finding value! Conversely, low usage time might suggest a confusing interface or lack of understanding of the product's benefits. By analyzing this data alongside conversion rates, we get a more holistic view of user experience and product-market fit. This allows one to identify areas for improvement within the product or campaign messaging, ultimately ensuring the campaign attracts users who are not only converting but also finding long-term value in the product.

Shift to focusing more on engagement metrics once your marketing campaign has established initial awareness and attracted traffic. Engagement metrics become crucial to assess how effectively users are interacting with your content or product. Look for signals such as click-through rates, time spent on site, and interaction rates with specific features. These metrics help gauge user interest, satisfaction, and the likelihood of conversion. By emphasizing engagement metrics mid-campaign, you can refine strategies to enhance user experience and optimize conversion rates effectively.

La tasa de retención es una de las métricas más importantes porque el producto ya fue evaluado por clientes, entonces si deciden continuar eligiendolo y recomendandolo como prescriptores el camino al éxito es altamente factible.

In my experience, if you're working on a feature launch you need to work with your product counterparts to evaluate the feature performance in terms of 1. User value: * Q. Did the feature solve the user problem we intended it to solve? 2. Business value: * Q. By creating user value did we create business value?