Vous êtes en désaccord avec votre équipe sur les tendances des données marketing. Comment trouvez-vous un terrain d’entente ?

When at odds with your team over marketing data trends, finding common ground involves a collaborative approach and effective communication. Here’s a step-by-step strategy to resolve disagreements: Understand Different Perspectives: Listen to your team’s viewpoints and understand their concerns and rationale. This helps in recognizing where disagreements stem from.

Identify the Source of Disagreement Understand Different Perspectives: Take time to listen to your team’s viewpoints and concerns. Understanding why they interpret the data differently is key to resolving the conflict. Break Down Assumptions: Identify any assumptions that might be driving the disagreement. If team members are using different models, definitions, or assumptions, addressing those differences will help align perspectives.

Focus on Data-Driven Decision-Making Review the Data Together: Organize a meeting where you can collectively review the data. Ensure that everyone has access to the same data sources and understands the metrics being analyzed. Sometimes disagreements arise from misinterpretation or gaps in understanding. Clarify Data Context: Ensure that the context of the data is clear. Different time frames, target audiences, or marketing channels may lead to varying conclusions. Clarify whether you're all looking at the same aspects of the data

Numbers don’t lie. Interpretation styles may vary but numbers don’t lie. If there are conflicting understanding of the data, that means at least one of these: - the data is not clear enough - there is too much data / unnecessary information - someone is misunderstanding the picture Either way, the main issue is the misalignment between the two parties and the goal is to get back in alignment. Reflect on the shared goals and questions to start and reassess if the analyses done are the best output to answer the questions needed.

Agree on a Resolution Framework Use a Structured Approach: Develop a structured process for resolving disagreements, such as ranking solutions based on potential impact or feasibility. A clear framework can help the team reach consensus. Compromise and Collaborate: Find areas where compromise is possible. If multiple strategies can work, agree to prioritize one approach for now but leave room to pivot if needed.