Vous êtes un spécialiste du marketing produit qui met en valeur ses compétences technologiques. Comment pouvez-vous impressionner les employeurs potentiels ?

Cuenta una historia que muestre cómo usaste la tecnología para resolver problemas reales y generar resultados. Habla de un proyecto donde integraste herramientas tecnológicas para mejorar una campaña o aumentar las ventas, y cómo eso hizo la diferencia. No solo digas lo que hiciste, sino por qué lo hiciste y el impacto que tuvo. Al conectar tus habilidades técnicas con un éxito concreto, demuestras que sabes cómo usar la tecnología para lograr grandes cosas en marketing.

When you're looking to impress, start with your personal brand story. Employers want to know how your unique combination of skills has contributed to past successes. Illustrate your journey through specific projects where your tech skills played a starring role. Maybe you spearheaded the launch of a software tool that improved customer engagement, or perhaps you utilized analytics to refine a marketing strategy. Share these narratives to demonstrate how your technical understanding has driven tangible results.

To impress potential employers as a product marketer showcasing your tech skills, highlight your ability to leverage data analytics and marketing automation tools to drive results. Share specific examples of how you used these skills to optimize campaigns, improve customer segmentation, or enhance product features. Demonstrate your proficiency in integrating tech solutions with marketing strategies and your understanding of emerging technologies. Showcasing measurable outcomes, such as increased ROI or engagement rates, will further validate your expertise and impact.

A data-driven approach enables you to craft targeted marketing strategies that align with business goals and resonate with the audience. Proficiency with advanced analytics tools allows you to handle complex datasets, making informed decisions that not only inform product development but also enhance overall marketing effectiveness, ultimately propelling the business forward. Understand how leveraging data can help sales win, and how you can use it to further develop content.

Data analysis is your secret weapon. Show how you can turn cold numbers into insightful strategies. Employers love candidates who can interpret user behavior, conversion rates, and market trends to inform product development and marketing approaches. Highlight your proficiency with tools that handle big data and your ability to decipher complex information to make data-driven decisions that propel the business forward.

Hoy la información sobre el comportamiento de nuestro consumidor abunda, muy importante si esta responde por nuestras actividades comerciales, este dato interno es valioso y confiable ya que responde a primera mano y no hay dudas de su origen ni tratamiento. El gran reto está en trabajar esta valiosa información, utilizarlas para conclusiones que nos permita cumplir con nuestra estrategia de negocios, con nuestros planes y objetivos. Claves el uso de herramientas de procesamiento de datos como Spark o Hadoop entre otros manejada por ejecutivos especialistas en esta gestión para los reportes que calce y ayude a la toma de decisiones. En negocios como supermercados el Tableau y Power BI son muy utilizados.

Data analysis is a powerful tool for a product marketer. Demonstrate your ability to transform raw data into actionable strategies by interpreting user behavior, conversion rates, and market trends. Highlight your experience using data analysis tools, like Google Analytics, Tableau, or SQL, to uncover insights that shape product development and marketing efforts.

Data analysis is your secret weapon. Showcase how you turn raw numbers into actionable strategies. Employers value those who can interpret user behavior, conversion rates, and market trends to guide product development and marketing. Highlight your expertise with big data tools and your ability to transform complex insights into decisions that drive business success.

What has worked for me is providing real-life examples from my own experiences of how I've worked closely with product, engineering, and data science teams to develop and market a product. The role of PMM in bridging the gap between technical and non-technical stakeholders is a key skill to look out for.

Being tech-fluent means you're comfortable discussing APIs (Application Programming Interfaces), SDKs (Software Development Kits), and cloud services. Explain how you've used these technologies to improve product offerings or streamline marketing efforts. If you've worked with development teams to integrate new features or used cloud analytics for market research, these experiences illustrate your ability to collaborate on technical projects and leverage technology for marketing gains.

Tech fluency is essential for a product marketer. Highlight your ability to navigate APIs, SDKs, and cloud services to enhance product offerings and optimize marketing efforts. Share examples where you’ve worked closely with development teams to integrate new features, streamline workflows, or enhance user experience. Describe how you’ve utilized cloud analytics for market research, revealing key insights that informed strategic decisions

Tech fluency means effectively using APIs, SDKs, and cloud services. For example: APIs: Integrated tools for better functionality. SDKs: Added new features to products. Cloud Services: Used for data analysis and scalability. How have you leveraged these technologies in your marketing efforts?

Highlight your recent launches and campaigns on LinkedIn, detailing the technologies and tools you employed. Explain how these innovations enhanced the overall performance, engagement, and conversion rates of your campaigns. Additionally, share your commitment to exploring and mastering new technologies to further elevate your digital marketing campaign efforts.

User Experience is a key aspect of any product. No matter how strong is the backend, if it's a UI based application then you need make sure that the best UI is built. First impression is the best and always enhancing makes the user sticky. We have also seen that tech products which doesn't have a UI also represnt the flow using the UI. UX is becoming more and more prominent while building applications and early bird always gets rewarded here.

User experience (UX) is increasingly important in product marketing. Explain how your technical skills have enabled you to enhance UX. Whether it's through user testing, analyzing customer feedback, or working with designers on user interface improvements, website improvements, your ability to empathise with users and translate their needs into product enhancements is a powerful skill that demonstrates your user-centric approach to marketing.

Bring the voice of the customer back to the UX team. What are customers saying about the current UX? What pain points are they experiencing? Work with UX designers to create the best optimized experience for the customer, always keeping the customer top of mind will enhance the solution and business. I attend UX meetings to stay in "the know" of what they are developing and then tie that work back to the voice of the customer.

Si deseamos cambiar el sistema de la empresa no se trata de recibir un paquete que según el ofertante calza o es el que utilizan empresas similares en el mercado. Me consta de una Clínica que cambió su sistema integral y que luego de empezar a trabajar con el comenzaron a tener problemas para otorgar citas demorando respuestas a los pacientes, proceso de cajas lento ocasionando largas colas con el resultado de quejas, atención de los propios médicos que no podían entregar reportes para las historias clínicas y otras cosas más, resultado, los pacientes se fueron a otra clínica. Porqué sucedió esto?, porque no involucraron en el proceso de prueba del sistema a los usuarios de cada área. El usuario da la cara al cliente y es que sabe.

Share how you’ve collaborated with designers to improve user interfaces, ensuring a seamless and engaging experience. Emphasize your ability to empathize with users, understanding their needs and behaviors to drive product enhancements. By demonstrating a user-centric approach, you show potential employers that you not only prioritize customer satisfaction but also use technical insights to create products that resonate, convert, and retain users effectively.

Keep learning, once we stop learning we become stagnant. Technology changes fast, and so does product marketing. Keep up to date with trends, and solutions that can make your life easier. Take learning courses through LinkedIn Learning, Coursera, The Product Marketing Alliance, or join product marketing networking groups. This will show you truly care about your profession.

Emphasise your commitment to continuous lifelong learning. The tech industry is ever-evolving, and employers value marketers who stay ahead of the curve. Talk about your proactive approach to learning new technologies, whether through online courses, attending industry conferences, or hands-on experimentation. Your eagerness to grow and adapt is a testament to your dedication and potential as a forward-thinking product marketer.

Highlight your proactive efforts to stay updated on new technologies through online courses, certifications, industry conferences, or hands-on experimentation. Share examples of how you’ve applied newly acquired skills to solve real-world challenges or enhance marketing strategies. This eagerness to learn and adapt demonstrates your dedication to growth and innovation, making you a valuable asset to any team.

To impress employers as a product marketer, start by highlighting how your technical skills have led to real successes. Showcase your ability to analyze data, using insights to drive effective strategies and campaigns. Emphasize your tech fluency, demonstrating how you've used tools like APIs and cloud services to enhance products and streamline marketing efforts. Discuss your experience with digital campaigns and improving user experience (UX) through collaboration and customer feedback. Finally, emphasize your commitment to continuous learning, showing that you stay updated with the latest technologies and trends to keep your marketing strategies cutting-edge.

El arte de contar historias radica en contar la historia que le sea de interés a tu público objetivo. No todas las historias aplican para todo público. En este caso específico, si quieres contar una historia de éxito a tus empleados para inspirarlos a utilizar herramientas tecnólogicas, lo primero que debes hacer es conocer sus intereses. Quizás a ellos nos les interesa qué tan exitoso eres y todo lo que has logrado, si no más bien cómo éstas herramientas les ayudará en sus actividades diarias o tal vez les interesa la oportunidad de aprender a manejar nuevas herramientas para su crecimiento profesional. Las empresas y sus empleados deben compartir los mismos valores y tener objetivos alineados que les permita crecer en la misma dirección.