Vous avez du mal à maintenir l’intérêt pour le récit de votre produit. Comment pouvez-vous le garder captivant au fil du temps ?

Mi opinión al respecto de cómo mantener el interés en la narrativa de nuestro producto es la siguiente. Argumentos a seguir: Debemos conocer a la audiencia y entender sus intereses y problemas. Es indispensable contar una historia, así conectaremos emocionalmente con los usuarios mostrando cómo nuestro producto les ayudará. No olvidar las novedades: Debemos mantener la frescura con nuevas características y actualizaciones. Interactuar: (Requisito indispensable) hay que responder a comentarios y crear comunidad. Debemos utilizar formatos variados. Alternaremos entre texto, imágenes, videos y gráficos. Debemos ser consistentes y mantener un tono y un estilo propio reconocible. Estas estrategias mantienen a la audiencia comprometida y atenta.

Revisit Roots for Product Marketing Reflect on Core Values: Revisit what made your product unique at launch. Adapt Founding Principles: Adjust these principles to resonate with today’s audience. Strengthen Authenticity: Reinforce the genuine aspects of your brand. Create Nostalgia: Re-engage long-time customers with a sense of nostalgia. Attract New Customers: Appeal to new audiences by highlighting timeless values. Timeless Appeal: Anchor your narrative in its roots to endure consumer trend changes. Revisiting your product’s origins strengthens brand authenticity and creates lasting appeal.

This is so crucial - Be proactive about listening to your customers. Hold interviews, put out surveys, and learn exactly what resonates. Having that direct connection with your customers will help all aspects of your marketing, product strategy and more.

Your product (or service) is why you’re in business. It’s what your clients know you for and why they’re pulling out their credit cards. But a solid product alone isn’t enough anymore. Someone else always offers a similar product or service that is cheaper, faster, or more accessible. But in combination with a vital purpose, it makes you stand out from the crowd.

Case studies and thought leadership can lead to so much. Customers want to see themselves using your product and if you can make it easy for them, it’ll pay dividends.

Customers want to connect with brands that they feel are aligned with their values and purpose. According to Forbes, "consumers are four to six times more likely to buy from, trust, champion, and defend companies with a strong Purpose." To forge lasting relationships with customers, your narrative should reinforce why they should buy from you, not just the capabilities and features of your product. Depending on your product this can be as broad as providing information on how products are sourced, highlighting positive and safe working conditions, or as focused as how your organization is working with your community. As with ANY relationship, showing up authentically and transparently will help to build trust, and ultimately affinity.